Female offers four gentle sales techniques

Charm of "Little Girl"

Most of the elites in marketing are very "on the surface". They are generous, enthusiastic, proficient in accidents, proficient in business, and capable of anything. They are confident and powerful.

However, good people often sympathize with the weak. If your product is still outstanding, the price is reasonable, the charm of the weak is used properly, and the reverse sales language is used, it is often possible to gain success beyond imagination.

Yun is a salesman of an enterprise. Last year, Yun was awarded the Gold Medal among many sales staff. This is unbelievable.

Yun is not very strong, medium-headed, slightly thin, and not very talkative. Besides a pair of Clear eyes, he cannot even see any "youthful vigor ".

When I first met Yun, I was in the supply department of the company. Yun quietly stood at the door and said, "Is this the purchasing department ?" Then, I want to go to the speaker's desk again and again: "I heard you need ...." I also want to talk about it again and later, and pass the product description to the other party. The voice was overwhelmed and looked helpless, as if to say, "Big Brother, help me ." The clear eyes are full of frankness. It's a bit "I see you with pity. I can't help but sigh, "Alas, it's really hard for her ".

Then Yun has been there several times. Every time I leave, I will open my eyes with confidence and ask, "When will I do well ?", Every time I come back on time and confirm with the other Party, I will sincerely ask: "How to make it more appropriate ?"

In fact, Yun is still "very professional" on the business. When someone asks about product-related issues, Yun can always speak a few simple words in a few simple words, and often add a sentence after saying: "Am I right ?"

Prior to the arrival of Yun, several sellers had already come, because they were not in urgent need. They were originally preparing to sign the contract after one month. But Yun only signed the contract for half a month. In the words of the Boss: "reliable people, good products, moderate prices, you can order them first ".

I don't know if Yun has done any "minor actions" below, but I have never seen any "extraordinary" performance. Yun is always so quiet, so honest, so "you need help", so people want to "help her ".

It seems that Yun has used some magic, maybe it's just a simple smile when you look at each other? I will pay special attention to it every time. After the contract was signed, I was very happy to be an outsider. I also ate some walnuts and dates from Yun, which is said to be a specialty of Yun's hometown. What Yun reminds me of is the purity of the Angel and the softness, but the kind and warmth that I feel is always not humble.

In retrospect, Yun's marketing is indeed very different from other marketers.

She first promoted the frankness of a "little girl", and successfully "exploited" people's sympathy for the weak, earning help and trust.

Second, the "reverse" sales language was used successfully. She does not use regular expressions such as "I will come back next time" "We will do this" and "yes, instead, we should adopt inquiry-style words such as "When will I be good?" "How can I do better?" and fully respect the opinions of the other party, fully understand the requirements of the other party, so as to better meet the needs of the other party and lay the foundation for the competition for orders. She does not use the conventional "Praise", but shows the "I know you do" worship in respect ".

Third, the listener method is successfully used. She does not use a full-blown sales language like a general marketer, and she is not as busy as some salesmen, or even compete with customers. She only listened quietly, answered in a timely manner, smiled occasionally, and relaxed her tone. Since she made the other Party feel she was "expert", she created a harmonious atmosphere for negotiation, both the information of the other party and the time for thinking about how to answer them can be said to be "the most" the least lost ".

Fourth, we have successfully applied the charm of smiling. Some salesmen always talk about what business is like preparing to fight a battle of life and death. They are even more cold-eyed than non-commercial contacts. These people don't know how to smile. They can close their hearts and hearts, and "Smile" with a calm and friendly attitude may even soften their hearts and increase trust and friendship. I remember an article saying, "Does anyone have the heart to reject a request from a smiling lady ?"

Comment: Do not say that this is a marketing method only applicable to women. Like any marketing personnel, use the so-called "weak" Marketing: Treat customers honestly, trust each other, and adopt a "listener" negotiation method, use the reverse sales language, use the implicit inquiry-type "Praise" method, and use the behavior language appropriately to express friendliness. If you use it well, your performance will increase significantly.