Fewer and less advertising places

Advertising

After the 163 news typesetting revision, Sina.sohu and mop in the class of the so-called portals have their own news typesetting, and the layout of information changed a way, Most of them come in the form of 163. This kind of imitation we all will be the same feeling 163 true to the site to do a new innovation, that is the innovation of typesetting style, such innovation to bring to everyone what? or why do you need this kind of innovation in 163? Sina Sohu Why all to imitate? We may need to study these questions carefully to be clear, or directly to the Ding lei will be more clear! According to my own logic, I think their innovation is so great that it happens for the following purposes:

The first is to make the user a more appropriate reading experience, it is true that our reading news experience has undergone some changes, we used to see a big ad in the news. This feeling and degree of discomfort, there is Ming watching good news must want us to see a big advertisement, feeling is to be raped, is absolutely rape us and eyeball, Also raped our desktop. But now, although the ad is still there, but it is not in the same place, at least not in the text of the news, so we do not have to go to see the ads you say? Our eyes can finally be liberated temporarily. As a user we really should thank the 163 of this small innovation, although on the surface does not seem to have much to do with the user relationship, can actually have with the user has not to be less than the relationship.

The second objective is actually what I want to say today! What is the problem? That is, the Web site to take into account the lack of advertising is really not to their own site to bring more advertising revenue. Why can newspapers and traditional media buy ads for a good price? We do for the site, traffic (hair volume) Should be far more than the traditional newspaper media, then we should put more ads on our page, but because the traditional HTML typesetting format has been typesetting to the deadline, the site can not put all the ads on this page ah? Obviously there are a lot of ads can be sold not as a traditional newspaper as the whole version of the big version of the ads for sale! This is more exciting 163 need to the site's typesetting mode to make a more comprehensive revision. In order to increase the site's advertising position, the previous advertising and the current advertising although in the area is not much different, But we think that the current advertising has been more than the original advertising in the browser position has improved a lot, formerly in the news body, now has been separate to put it on the right side of the top advertising, so that the position is obviously better than the original, so that the position of the advertising should be more valuable? Under the ads, you can also insert any form of advertising, big Small, text ads, and so on classified ads can be a more reasonable way to put out directly, and users are more receptive to such emissions, because it is really satisfied with the needs of our netizens. When the existing network media and network advertising hot, In fact, the entire network of advertising can no longer increase, but how, our network typesetting can not be like the traditional media newspapers have a large version or the whole version of the ads, if there is that we all see ads! When users see all the ads on the page, the user will be diametrically opposed to leave the site, Then look for sites that don't have ads. This gives these Internet workers more imagination, whether we can change the layout of the site, we need to first do not break the user's reading habits, that is, I can not let users feel that their reading has become more and more difficult! And we need to come up with more advertising for the company's income. In fact, the two are contradictory, the first user is the hope that the less the better, and advertisers also hope that the larger the better! In this paradox, what we need to do is directly change the layout of the site, Only in this way can we solve the contradiction between the two, so that we can leave a greater space for survival and development.

Second includes NetEase News Homepage's revision, that is also a modest improvement, is also a kind of in the absence of any debit, arbitrary changes such as "you to change the headlines", perhaps after the first page of NetEase's news to let users choose, the method can be like the voting function NetEase news, NetEase can list a few alternative news, Let the user to vote processing, the number of votes can run to NetEase home page, in fact this can be signed in the forum "top" function, if you want to make a news page, then you can go straight to "top" live it. I think this feature is very attractive. NetEase can think about this approach, now is not always talking about what WEB2. 0, I want to WEB2. 0 The biggest feature is to allow users to participate in the construction of the site, if the News of NetEase home page to let users vote to deal with the words will undoubtedly greatly stimulate the user's participation in the initiative.