For Baidu optimization

Recently, Baidu algorithms have changed significantly. I believe many webmasters have a feeling about keyword ranking and snapshot. Recently, I have encountered several abnormal keyword ranking fluctuations on some websites, the top few keywords on the homepage yesterday, but today I went to the second place. In the afternoon, I checked a different ranking. In addition, some websites with low weights can see that, snapshot and new speed slowed down, and some websites were not updated for half a month. The keyword ranking exception shows that this is an unusual algorithm change. How should webmasters cope with this Baidu algorithm change?

I. Stay calm and remain calm

We cannot easily discover the changes to Baidu's algorithms. Only Baidu's internal staff know its rules. Therefore, webmaster friends should not worry about whether their website is not doing well because of the large fluctuations in keyword rankings and slow snapshot updates? Many friends may think that some methods may have problems, which may lead to a decrease in keywords. Therefore, they can modify some keyword density at will and remove some links to friendship, this method is completely wrong. Webmasters cannot change it if they are impulsive. They should stay tuned, even if the home page of the website is gone or the record is dropped a lot, we should also observe for a while before making a decision.

2. Website content and originality

The content is king and will always be the true meaning of seo tutorials. Webmaster friends should always do a good job of content. The content of the website should be based on original content, especially for some new sites with low weights; I think the original content is the favorite of the search engine. Even if the quality of the article is not very high, the search engine still gives face and the indexing rate is very high. Many websites do not have Website maps, do not have in-site links, and do not have a good website structure. However, they still rank well because they have good website content. If a website has a large number of original articles, the optimization on other sites can be said to be Mao Yu.

3. Release external links and eliminate spam links

In terms of external chain construction, it should be customized according to the degree of competition of keywords. After the unpopular keywords have a good ranking, a large number of external chains are not required to be published on a daily basis, you only need to add them occasionally. For some highly competitive keywords, it is dangerous to be squeezed out without looking at them. It is important to note that a large number of spam links on the website should be put out, and the spam links are still severely punished. In this case, the external links are not properly configured. Maybe this algorithm is being adjusted, k has you.