From cooperation to competition to see Apple and Samsung 10 years of love between the killing

Business has no eternal friends and enemies, only the eternal interests, even if they want to set up an eternal enemy, the trend of the times and the temptation of money will make them into friends ...

Over the past decade, Apple and Samsung have put this phrase to the extreme, their relationship is intricate and dazzling: "Friends, enemies, competitors, collaborators, is a perfect spy war blockbuster." "In the hottest years of Apple and Samsung, some of the two companies have teamed up to take 101% of the profits from the smartphone market, and 1% more are the losses from other manufacturers," he said. Of course, the above clan is a joke, but it also reflects the side of the high-end market is almost a monopoly. For a long time, the world stared at Apple, but Apple's eyes were only Samsung, and the iphone and Galaxy were the only two star models in the universe, and it was easy to compare them. Moreover, Steve Jobs has launched a brutal patent war with Samsung, making Ppt himself, mocking Samsung as the best follower of the year. It can be said that in the terminal area, two companies killed Cuikulaxiu, weeping, but the unique scenery is that Samsung to Apple supplies more than 50% of the iphone components, but also are key components, including chips, monitors, batteries, etc., ordinary people are hard to imagine, such a relationship how to balance, But the eq of Cook and Lee is outrageous, and they never have a grudge against money!

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In the end, Apple and Samsung are like a couple of lovers in love, sometimes tense, sometimes sweet, but ultimately because of the benefits come together, enjoy the market short-term infatuation. A few days ago, Samsung and Apple have reached an agreement, Apple A12 processor will be fully OEM, which also means that in ten years their reunion of the play Code will be staged.

Apple vs Samsung, who has a stronger vitality?

As mentioned earlier, Samsung provided Apple with 50% of iphone parts, and they also offered a phone that was very similar to the iphone, snapping up almost all of the profits in the smartphone market, but it is clear that Samsung and Apple have a completely different path. Now, the industry's discussion of these two companies has already surpassed the technology, economy, and on-and-off dog blood plot, more and more people want to know, Apple, Samsung longevity of the secret, they now like "epiphyllum in full bloom for 10 years", and still do not see signs of decay, their business philosophy is the most valuable wealth.

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Apple's label is subversive and innovative, taking a revolutionary path. As early as 2001, Jobs realized: "Consumers need a mobile phone that can be put in their pockets, and the world is unfamiliar even to ordinary function machines." To a large extent, the advent of smartphones has benefited greatly from the leading thinking that they deserve to earn huge profits and should rule the supply chain. Moreover, Apple has not seen the "smartphone" as a cellphone from the start, completely out of the ordinary cell-phone price range, created the iphone, and defined its own price, setting aside a huge margin of profit for the next decade of competition and challenge, and, according to sources, Apple has purchased a large number of retain screens at very low prices in the first two years of the iphone, which seems to be a gamble, in fact a brilliant and monstrous one, which means that a great part of Apple's vitality comes from planning at the beginning of this century, Steve Jobs and his team have long predicted the next 20 years of trends, outlining the Empire's grand Blueprint, plus, Apple has a strong market guidance, often lead new technology trends and ideas, make money is also the way.

By contrast, Samsung is known for its strong ability to follow and micro-innovate. This metamorphosis is reflected in two aspects, one is no Korean enterprises can not do the key components, including chips, monitors, batteries, and so on, these are almost the core components of the terminal products, and they first imitate, and then do better than the innovators, and continue to upgrade their manufacturing capabilities, such as in the chip field, Samsung's bad performance on the iphone 6s/plus processor, the 12nm process is a lack of competitiveness, apple under the wrath of the A9 processors are handed to TSMC. The media interpretation of the general is Samsung, Apple break, there is no chance of cooperation, but the real fact is that Apple never dreamed of breaking with Samsung, their latest mobile phone use of the OLED screen to Samsung, and recently put the A12 processor orders completely to Samsung processing, all indications that Apple and Samsung will have short-term games, such as cross-spraying at the end of the sale, the protracted patent wars, and the ups and downs of supply chain orders, but none of this will affect the large-scale partnership between the two giants. After all, they are ready to mend their money for the time being.

The foresight of planning and the quality of excellence, so that Apple to maintain the "flower unbeaten" lasting vitality. But Samsung can do the basic foundry to do the best, these are the ultimate industry chain, but the individual believes that the vitality of Samsung's entire industry chain will be more durable. After all, if Apple or whoever leads the trend, they all need basic chip foundry, and when the era of the Internet of Things opens, the shape of the mobile phone will disappear, and the world will probably need just some parts. For example, large-size displays, ubiquitous chips, and rechargeable batteries that can get energy from the sun at any time, to that new era, the basis of the advantages of business will be maximized to play out, people do not need the brand.

How is Apple vs. supplier proud?

Brands often set 3,000 favor in a, enjoy unlimited glory and aromatic, which to a large extent decided its "life like Summer Flowers" fate: gorgeous incomparable, but soon! Apple can last 10 years, is already a violation of the law of the electronic world, but like all brands, Apple is facing more and more trouble, despite these years of weak innovation, Cook also face a lot of trouble from the supply chain, due to two words is: "profit." “

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People who have mixed up with foreign companies know that their profit targets are completely self-inflicted, such as they define a goal of 30% growth in profit margins, and then snowball as they get bigger, and for just 3-5 years, CEOs will struggle to reach their goals. I believe that Cook also has such a profit pressure, so as you can see, he has completely abandoned the master's fine line in the past 5 years, launched a large screen, waterproof, large battery of mobile phones, so as to occupy the market with the fastest speed, in accordance with the earliest years of Apple's strategy, after the launch of new products, they will stop the production of , a large number of guaranteed production, suppliers can make maximum use of their OEM resources to maintain good profit margins, but now there are 8 of iphones on the market, and the demand is very unstable, Samsung such a supplier in the adjustment between different models, will waste a lot of time, profit margins are thinner, To make matters worse, in order to maintain its profit margins, Apple used the strong brand, often demanding suppliers to reduce the price of the OEM, they will invite suppliers gathered around Christmas Day to discuss the price. I guess Samsung can be so lucky to take A12 's order in full, it is estimated that some concessions have been made in the price, and perhaps only money can make them reunited.

Apple is not easy, they have to face a lot of trouble, both in the terminal market competitors, but also smart and cunning partners; Samsung is more simple, the South Koreans need to face, just a few TSMC, LG and other limited opponents, and retain the adaptability to the future, Samsung does not have to worry about innovation, And Apple can only rely on their own innovation, so as to drive the entire industry chain a wing Rong, and once the Apple brand damage, the generation of industry and commerce often have new customers. (New discoveries of science and Technology, Constantine/Wen)

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From cooperation to competition to see Apple and Samsung 10 years of love between the killing