Future technologies are all "invisible"

In 1991, Marc Weiser, a visionary computer scientist, declared that "the most profound technology is the technology that has disappeared ."

In the eyes of many people, Weiser is the father of universal computing, which is also known as the Internet of Things. Most of his ideas in the early 1990s s have become a reality: wireless devices transmit data between each other, bringing a new service experience to humans.

However, the great technology he said has not disappeared, but is more common.

One of the main reasons is the use of screens: screens are everywhere on our phones, refrigerators, cars, and thermostats. The screen itself is eye-catching, that is, you have to look at them. This leads to the cognitive load that cognitive psychology often calls upon: they occupy our mental resources and leave us overwhelmed.

A rebound is happening.

We can see that people are switching from their obsession with flashy symbols (watches, handbags, etc.) to self-expression (hybrid cars, entrepreneurial T-shirts ). A new type of wealth is born from the entrepreneurial culture, and we are redefining what luxury is. At the same time, the consumption concept of the young generation is also promoting economic transformation. people no longer value possession of things and begin to respect the experience and respect services.

Under this kind of transformation, it is a redefinition of value: the view of reputation is no longer limited to monetary value, time, durability, origin, and the impact on the environment will become the value of the same thing. They are the first essentials behind products and services.

People dislike that traditional technologies always want to show their sense of presence and keep reminding you that they are there. What we want now is a product that can work without sound and cherish our time. Concealment technology is our new luxury demand.

This is a huge opportunity for companies that can make full use of this. They should re-think about product design, don't stick eye-shining screens in our environment, and embed technology into devices, cars, and environments, let them be used without a sound.

What does "stealth technology" look like?

They are hidden in physical buttons, hidden in the depths of products and services, silently improving our lives. Continuous and reliable supply of value to humans without any return, unless absolutely necessary, they will not draw our attention. Like Google search or nest.

As technology enters our family, we hope it will be more personalized and evolve from an independent product to understanding our exclusive services. Take home Iot as an example. Now there are more and more automated solutions, but many of them will eventually be discarded in the drawer (with your wearable bracelet last year ). Only a few products like nest have taken responsibility for the modernization of our family and provide a new method to control the temperature. The strategic goal of this thermostat is to assume less compelling roles in our lives. Smart programs built in apps and hardware are busy collecting information and responding to urgent needs. It is a good thing to save energy and a few dollars a month, but we don't suffer from obsessive-compulsive disorder and always think about these minor benefits. They are too quiet to control the temperature quietly. In this invisible technology, there are only a few.

There are few interactive interfaces that can adopt this non-interference method. Various companies persistently push notifications, warnings, and promotional emails to us. More accessible companies will combine technology with our lives.

How can we create "stealth technology "? First, you need to fully understand all aspects of the same product or service operating mechanism, and then break it down one by one. To give people the illusion of Operation transparency, it is crucial that the underlying architecture can run smoothly and efficiently. It is precisely because Google has powerful search engines, servers, and years of data aggregation that we have achieved this elegant and Comprehensive digital experience.

Value ignored: low-key stew

Looking at Iot as a service, we can not only have an extraordinary experience, but also find the application scenarios that we usually ignore. For example, what are online household products when we are not at home? Perhaps we can find a tip from the low-profile STEW: it is always committed to providing warm food with a strong color and flavor. In addition to adding raw materials to the pot at the beginning, you don't need to worry about it. The new version can also automatically power off. In the near future, they will be able to adjust the temperature based on your distance from home.

Organizations can extend their longevity by creating products that can be neglected.

Similarly, products that can be managed by themselves will become the norm. Real smart products do not need to listen to any it instructions from users. They can upgrade the firmware independently and take a break to do so.

Contrary to our perception, the products created by enterprises do not have a sense of presence, so they can become more prosperous. The success of a product is not measured by the time spent by users. The future of Iot lies in the provision of integrated solutions to provide sustainable value for users, rather than the flash of achievement. What if the success of the future is to take the user decompression as the criterion? Even if the product takes less time, the more successful it will be?

Finally, it is impractical to remove all technologies, but we must ensure that the necessary interactions are concise and pleasant enough. We now receive nagging product surveys, reminders, and promotional emails. The ideal future state is that our relationship with products can be like a tacit understanding between our friends.

The irony is that for some high-tech players, if they want to compete with Mu xiulin, the key lies in whether they can lower themselves into the surrounding environment and ultimately become invisible.

Future technologies are all "invisible"