Google publishes mobile website design principles

Google has just released a mobile site design principle called "Principles of Design:delight Users and drive Conversions", created by Google and Answerlab white skin Book. The white paper mentions that in order to delight users and drive conversion rates, mobile site design should follow 25 design principles.

These 25 design principles relate to 5 design areas such as home page and site navigation, website search, business session, form items, usability, etc., including:

Home and site Navigation

• 01, requires the center of Action before the Centre
• 02, the menu must be concise and clear
• 03. Return to homepage should be easy
• 04, promotion can not be distracting

Website search

• 01, website search should be easy to find
• 02. Ensure search results are relevant
• 03. Filter to improve search results
• 04. Guide users to improve results

Business session

• 01. Let the user explore the page before submitting
• 02, visitors can also buy things
• 03, the use of existing information to provide convenience
• 04. Use Click-to-call to do complex things
• 05, complete cross-device conversion to facilitate

Form processing

• 01, information input requirements streamlined and smooth
• 02. Choose the simplest Input method
• 03. Enter the date with a visual calendar
• 04, with the label and real-time verification debugging
• 05. Design Effective Forms

Availability Processing

• 01. Optimize the whole station for mobile
• 02. Do not let users scale the site
• 03. Product images should be expandable
• 04. Indicate the best way to browse
• 05. Keep A single browsing window
• 06, do not put the "whole station" label
• 07, to obtain the location must say the reason

Google publishes mobile website design principles