Google Webmaster guide)

Original address: http://www.ljf.cn/ReadArticle.asp? Id = 172
Question: Recently, SEO has become increasingly popular, and I have consciously heard some news. I suddenly thought that google should have prepared for this behavior. So I want to check what the official documentation says, I have not found the Chinese version yet, so I found the English version and started to translate it. I spent half a morning translating an article.
Http://www.google.com/webmasters/guidelines.html:
Webmaster guide)
Following these guidelines can help google search, index, and arrange your website. Even if you do not want to follow these suggestions at all, we strongly recommend that you take a look at the "quality guide" section, it lists some design behaviors that will be regarded as cheating by google and lead to the entire website no longer being indexed by google. Once a website is regarded as cheating by google, it will no longer appear in the search results of Google.com and its partner websites.

Design and directory guide
1. Analyze the layers and text links. Each page should have at least one static link.

2. Provide a website map for your users so that they can find the key points of the website through the map. If there are too many links on the map, you can also divide the map into multiple pages.

3. Create useful and informative sites and make the web page clearly and accurately express your views.

4. Consider what keywords the user will use to search for your webpage and make sure that your webpage contains the corresponding content.

5. google crawlers are still unable to recognize the text in the image because they try to display important titles, content, or links in text instead of images.

6. Make sure that your TITLE and ALT tags contain appropriate and accurate descriptions.

7. Check the dead link and correct the HTML.

8. If you use dynamic pages, make sure that the search crawlers are not as effective as static pages when searching these pages. It is helpful to use fewer parameters and shorter parameters.

9. The links on the same page are kept at a reasonable level (less than 100 links ).

Technical Guide
1. Use a text browser like Lynx to check your website, because most search crawlers view your website in a very similar way. If features such as Javascript, cookies, session IDs, frames, DHTML, or flash make your website abnormal in the Lynx text browser, search crawlers also encounter the same difficulties when crawling your website.

2. Allows search crawlers to directly crawl your website through links without using session IDs and parameters. These technologies are very useful for tracking users' usage habits, but the methods for searching crawlers are completely different. Using these technologies will make google unable to fully include your website, because search crawlers cannot point to the same page but contain URLs with different parameters.