Headset has become a favorite of digital music and smartphone market

headphones, the original product is not a concern, but now become the major digital music companies, smart hardware companies competing for the popular. These two days, rumors have been a long day T2 ring Iron Headset new news, or will soon be formally released, and before this, Le Vision, one plus, Xiaomi, Dom has launched all kinds of headphone products, headphone market has become a new big hot.

Internet companies invariably stare at the headphone market

digital music platform to do headset products has been nothing new,T2 has been the second ear every day, compared to a year ago T1,T2 main current hottest "circle iron Technology Early in this year 9 months every day the headset engineer in the micro-BO release PCB Crossover board photos, the industry is widely speculated that this is every day to enter the high-end hoop Iron headset market. With, recently again out of the news,T2 main circle of iron technology has been a certainty of the matter, look at every day beautiful pricing strategy. Currently, Da Yinko, Fei duo, Astriet Yuan.

In addition, Le Vision also released a new headset shortly before LeMe Small blue, main Bluetooth function;

Further forward, a plus United JBL launched a custom headset to add a selling point to a mobile phone;

Xiaomi early introduction of earplugs products, nearly million of total evaluation, means that millet only by ear plugs harvest quite abundant, in addition, has also been out of Xiaomi and Dom music in cooperation with "ear wear" smart headphones;

and the multi-meter music and every day beautiful strategy similar, itself has already launched the main Swarovski crystal style "multi-whiskers" headset, and on the Xiaomi official website is sold.

In addition to everyday sounds and Dom music, rumors of cool dog music headphone products have been put into production, but not yet announced.

Wearable market trends, smart headset products have been "ear wear" title, and Whale Music (Yao Ming Investment that) of the original boss Chen has launched the smart headset VOWin lei June.

And then the Big Apple billions of dollars in huge sums acquisition of Beats, also caused by digital music, smartphones and other manufacturers of attention, smart phones, digital music and headset accessories three form a new complete industrial chain.

Why would the headset market be sought after?

Headset products originally not be seen in the eyes of the Internet enterprises, however, the changes in the market, when the smart phone and digital music to a certain height, whether from the software perspective, hardware angle, or make money angle, headphone products are the main extension direction. So, don't be surprised, the headset market competition will be intensified.

first, hardware extension. Headset is one of the most important accessories, is the extension of the smartphone "organ." The most critical is, for millet, music, such as the main product of the lack of profit model, headset accessories are still profitable, although the single product margin is not high, but the scale generated after the income is considerable.

second, software extension. Digital Music market into the homogeneity, the market competition, competitive, and has already begun the copyright war. So need some participants to take the lead in making changes, every day and Dom music launched headphones is also a difference in the development of the attempt, Internet enterprises involved in the corresponding hardware market has been the industry practice.

third, the market is considerable . EMarketer this year, China's smartphone users will surpass 5 billion. In addition,CNNIC data show that as of this year 6 months, the size of China's mobile phone users up to 5.27 billion, the number of mobile phone network music users reached 3.55 billion, the use rate of Internet users for 67.3% . It is easy to see that the headphone market has great potential.

Four, the brand vacancy. in the headset market, the domestic brand performance is insufficient, the user more recognition Sennheiser, Iron Triangle,AKG,JBL,Beats and other foreign brands. And in the sight of millet, music vision has changed the mobile phone and TV market, digital music platform inevitably have similar ideas, every day to choose to launch a very technical content of the Hoop headset is for this purpose, if the successful shaping of headphones brand will indirectly promote the digital music brand image.

Five, online music closed-loop or feasible. Apple 's acquisition of Beats is seen as an attempt to develop closed-loop online music. However, although Beats founder Iovine was a streaming service to persuade Apple to acquire, but "iphone+itunes+beats "of" smart phones + Digital Music + Headset Accessories "The combination is also a way to try for the industry.

six, "ear wear" is of concern. Wearable Smart market continues to heat up, headset products are also in the direction of intelligent development, and unique is called "ear wear", Apple,LG are also doing similar attempts. Chen VOW Although did not arouse too much sound, but is open the domestic intelligent earphone market door, if millet also join or can arouse public opinion media to this field of enthusiasm.

Nokia era, used to buy phone to send headphones, and into the era of Android, unexpectedly buy a phone do not send headphones? This is not good, after all, headphones are necessary, especially for the music needs of users, at no cost to buy high-quality headphones.

As more and more Internet companies have been killed, the headset market will inevitably experience a reign, digital music platform, smartphones, smart headphones, and traditional headset manufacturers can produce a lot of sparks, digital music platform can work with smartphone manufacturers high-end headset products, can also bypass smartphone manufacturers to push smart headset products alone , everything is possible, the headset market has a lot of value worth digging.

text / Wang Liyang

focus on the number: technology does not spit unpleasant ( Tucaokeji )

Headset has become a favorite of digital music and smartphone market