How can Chinese mobile phone get out of the trap after the hardware tide is cold?

<span id="Label3"></p><p style="text-indent:24px;color:rgb(51,51,51);font-family:‘Helvetica Neue‘, Helvetica, STheiti, ‘微软雅黑‘, ‘宋体‘, Arial, Tahoma, sans-serif, serif;line-height:32px;white-space:normal;background-color:rgb(255,255,255);"><p style="text-indent:24px;color:rgb(51,51,51);font-family:‘Helvetica Neue‘, Helvetica, STheiti, ‘微软雅黑‘, ‘宋体‘, Arial, Tahoma, sans-serif, serif;line-height:32px;white-space:normal;background-color:rgb(255,255,255);">650) this.width=650; "class=" aligncenter size-full wp-image-6633 "alt=" picture 2 "src=" http://www.kjxfx.com/wp-content/ Uploads/2016/02/2016-02-2978.png "width=" 481 "height=" 321 "style=" height:auto;vertical-align:middle;border:0px; margin:0px auto; "/></p></p><p style="text-indent:24px;color:rgb(51,51,51);font-family:‘Helvetica Neue‘, Helvetica, STheiti, ‘微软雅黑‘, ‘宋体‘, Arial, Tahoma, sans-serif, serif;line-height:32px;white-space:normal;background-color:rgb(255,255,255);"><p style="text-indent:24px;color:rgb(51,51,51);font-family:‘Helvetica Neue‘, Helvetica, STheiti, ‘微软雅黑‘, ‘宋体‘, Arial, Tahoma, sans-serif, serif;line-height:32px;white-space:normal;background-color:rgb(255,255,255);">The fact that global smartphone shipments are slipping is an indisputable reality. The reason why after the rapid development of the rising sales of the ceiling, is that the current smart phone encounters innovation dilemma, in the hardware siege can not break Out. naturally, It is impossible to form enough driving force to stimulate consumers to replace the new MACHINE. In particular, domestic handset manufacturers, in the hardware innovation stalled, the next step in the development of a very vacant, Overwhelmed. In the loss of hardware competition, cost-effective and other conventional competitive means and publicity stunt, the competitiveness of domestic mobile phone manufacturers may be straight down. Under such a situation, it is urgent to break the bureau with new ideas as the starting Point.</p></p><p style="text-indent:24px;color:rgb(51,51,51);font-family:‘Helvetica Neue‘, Helvetica, STheiti, ‘微软雅黑‘, ‘宋体‘, Arial, Tahoma, sans-serif, serif;line-height:32px;white-space:normal;background-color:rgb(255,255,255);"><p style="text-indent:24px;color:rgb(51,51,51);font-family:‘Helvetica Neue‘, Helvetica, STheiti, ‘微软雅黑‘, ‘宋体‘, Arial, Tahoma, sans-serif, serif;line-height:32px;white-space:normal;background-color:rgb(255,255,255);"><strong>Hardware surges due to upstream stagnation leading to homogeneity</strong></p></p><p style="text-indent:24px;color:rgb(51,51,51);font-family:‘Helvetica Neue‘, Helvetica, STheiti, ‘微软雅黑‘, ‘宋体‘, Arial, Tahoma, sans-serif, serif;line-height:32px;white-space:normal;background-color:rgb(255,255,255);"><p style="text-indent:24px;color:rgb(51,51,51);font-family:‘Helvetica Neue‘, Helvetica, STheiti, ‘微软雅黑‘, ‘宋体‘, Arial, Tahoma, sans-serif, serif;line-height:32px;white-space:normal;background-color:rgb(255,255,255);">The MWC show, which has just been called the global communication vane, profoundly reflects the absence of hardware Innovation. The main reason is that the entire smartphone industry chain upstream, plunged into a state of innovation Stagnation. Qualcomm is also desperately promoting its Dragon 820 processor, MediaTek or accompany the prince to read the rhythm of the follow-up, mainstream screen pixels are still "perpetual" 1080P, battery innovation is impossible to talk about ...</p></p><p style="text-indent:24px;color:rgb(51,51,51);font-family:‘Helvetica Neue‘, Helvetica, STheiti, ‘微软雅黑‘, ‘宋体‘, Arial, Tahoma, sans-serif, serif;line-height:32px;white-space:normal;background-color:rgb(255,255,255);"><p style="text-indent:24px;color:rgb(51,51,51);font-family:‘Helvetica Neue‘, Helvetica, STheiti, ‘微软雅黑‘, ‘宋体‘, Arial, Tahoma, sans-serif, serif;line-height:32px;white-space:normal;background-color:rgb(255,255,255);">Even more frustrating is that the soul of the smartphone-the system is stuck in the stiff. As Android matures, Google slowed the pace of innovation breakthroughs. At the mobile system level, the focus of Google is to solve the problem of the fragmentation of its head big-android 6.0 has been launched for a long time, but the penetration is very low, even many Android phones still stay in the 4.x Era. As for Microsoft's Windows Phone, Although doing a pc-side dream, but has not been put into practice. Let the HP HP Elite x3, which is the "strongest win 10 Mobile phone", be released at the MWC Show.</p></p><p style="text-indent:24px;color:rgb(51,51,51);font-family:‘Helvetica Neue‘, Helvetica, STheiti, ‘微软雅黑‘, ‘宋体‘, Arial, Tahoma, sans-serif, serif;line-height:32px;white-space:normal;background-color:rgb(255,255,255);"><p style="text-indent:24px;color:rgb(51,51,51);font-family:‘Helvetica Neue‘, Helvetica, STheiti, ‘微软雅黑‘, ‘宋体‘, Arial, Tahoma, sans-serif, serif;line-height:32px;white-space:normal;background-color:rgb(255,255,255);">In the negative factors of upstream innovation stagnation, downstream smartphone manufacturers can only be forced to make some boring micro-innovation. LG launched the so-called first modular mobile phone G5, The phone "chin" can replace the battery, camera module and music module, and then eggs ... In addition, has been in the decline of htc, just released three mid-end models, and in order to reflect the difference, only in the back with a brand-new splash Color. Sony released the Xperia X series, is still in the shape, material, the system, the improvement of Experience.</p></p><p style="text-indent:24px;color:rgb(51,51,51);font-family:‘Helvetica Neue‘, Helvetica, STheiti, ‘微软雅黑‘, ‘宋体‘, Arial, Tahoma, sans-serif, serif;line-height:32px;white-space:normal;background-color:rgb(255,255,255);"><p style="text-indent:24px;color:rgb(51,51,51);font-family:‘Helvetica Neue‘, Helvetica, STheiti, ‘微软雅黑‘, ‘宋体‘, Arial, Tahoma, sans-serif, serif;line-height:32px;white-space:normal;background-color:rgb(255,255,255);">In the soft and hard innovation slowdown of the big environment trend, the international mainstream smartphone manufacturers even so, more good at the main hardware brand of domestic mobile phone manufacturers is a taste of the Pain. The configuration tends to be identical, the deep customization system experience is bad, the shape has no bright spot ... These are the true portrayal of most domestic smartphones today. How can a mobile phone that is too homogeneous make consumers love it? The decline in sales is naturally understandable.</p></p><p style="text-indent:24px;color:rgb(51,51,51);font-family:‘Helvetica Neue‘, Helvetica, STheiti, ‘微软雅黑‘, ‘宋体‘, Arial, Tahoma, sans-serif, serif;line-height:32px;white-space:normal;background-color:rgb(255,255,255);"><p style="text-indent:24px;color:rgb(51,51,51);font-family:‘Helvetica Neue‘, Helvetica, STheiti, ‘微软雅黑‘, ‘宋体‘, Arial, Tahoma, sans-serif, serif;line-height:32px;white-space:normal;background-color:rgb(255,255,255);"><strong>Change in order to survive</strong></p></p><p style="text-indent:24px;color:rgb(51,51,51);font-family:‘Helvetica Neue‘, Helvetica, STheiti, ‘微软雅黑‘, ‘宋体‘, Arial, Tahoma, sans-serif, serif;line-height:32px;white-space:normal;background-color:rgb(255,255,255);"><p style="text-indent:24px;color:rgb(51,51,51);font-family:‘Helvetica Neue‘, Helvetica, STheiti, ‘微软雅黑‘, ‘宋体‘, Arial, Tahoma, sans-serif, serif;line-height:32px;white-space:normal;background-color:rgb(255,255,255);">As the downstream handset manufacturers, since cannot change upstream in the hardware, the system and so on the level innovation stagnation, must in the existing condition, transforms the thought, deep digs the smartphone potential. From the perspective of the future development of smart phones, from the simple hardware pk, gradually embarked on the focus on consumer experience is the ultimate goal. and domestic handset manufacturers will gradually because of the system customization quality, the number of practical functions, the different human experience, and embarked on a differentiated development route.</p></p><p style="text-indent:24px;color:rgb(51,51,51);font-family:‘Helvetica Neue‘, Helvetica, STheiti, ‘微软雅黑‘, ‘宋体‘, Arial, Tahoma, sans-serif, serif;line-height:32px;white-space:normal;background-color:rgb(255,255,255);"><p style="text-indent:24px;color:rgb(51,51,51);font-family:‘Helvetica Neue‘, Helvetica, STheiti, ‘微软雅黑‘, ‘宋体‘, Arial, Tahoma, sans-serif, serif;line-height:32px;white-space:normal;background-color:rgb(255,255,255);">Realistically speaking, since the current hardware innovation no longer exist, then how to target the existing hardware resources, deep excavation of hardware potential, rationalization, and ultimately reduce the allocation of excess is an important means to achieve differentiation. At present, the speed of the rapid innovation of smartphones, people jaw-dropping. For example, the charm Blue Note just launched a few months later, 2 generation on the rapid listing. The ultra-short update time behind, in fact, is the research and development times are greatly compressed.</p></p><p style="text-indent:24px;color:rgb(51,51,51);font-family:‘Helvetica Neue‘, Helvetica, STheiti, ‘微软雅黑‘, ‘宋体‘, Arial, Tahoma, sans-serif, serif;line-height:32px;white-space:normal;background-color:rgb(255,255,255);"><p style="text-indent:24px;color:rgb(51,51,51);font-family:‘Helvetica Neue‘, Helvetica, STheiti, ‘微软雅黑‘, ‘宋体‘, Arial, Tahoma, sans-serif, serif;line-height:32px;white-space:normal;background-color:rgb(255,255,255);">As a result, smartphones have completely become a product of hardware Buildup. No human nature, purely for the purpose of upgrading hardware Upgrades. The reason why the iphone is so long-lasting is that its new machines are longer spaced, have enough research and development time, and can be optimized over and over again, eventually creating itself as Artwork.</p></p><p style="text-indent:24px;color:rgb(51,51,51);font-family:‘Helvetica Neue‘, Helvetica, STheiti, ‘微软雅黑‘, ‘宋体‘, Arial, Tahoma, sans-serif, serif;line-height:32px;white-space:normal;background-color:rgb(255,255,255);"><p style="text-indent:24px;color:rgb(51,51,51);font-family:‘Helvetica Neue‘, Helvetica, STheiti, ‘微软雅黑‘, ‘宋体‘, Arial, Tahoma, sans-serif, serif;line-height:32px;white-space:normal;background-color:rgb(255,255,255);">Another thing to consider is that smartphones have been updated too quickly to bring in additional consumer spending or to speed up the depreciation of purchased Smartphones. If the hardware potential can be fully excavated and rationalized, on the one hand to reduce the price of terminal sales, on the other hand can also improve the value of smart Phone. The result is that consumers can truly choose their smartphones based on their own needs, without having to consider the problems of excessive hardware and too fast depreciation, which can drive the smartphone industry to develop HEALTHILY.</p></p><p style="text-indent:24px;color:rgb(51,51,51);font-family:‘Helvetica Neue‘, Helvetica, STheiti, ‘微软雅黑‘, ‘宋体‘, Arial, Tahoma, sans-serif, serif;line-height:32px;white-space:normal;background-color:rgb(255,255,255);"><p style="text-indent:24px;color:rgb(51,51,51);font-family:‘Helvetica Neue‘, Helvetica, STheiti, ‘微软雅黑‘, ‘宋体‘, Arial, Tahoma, sans-serif, serif;line-height:32px;white-space:normal;background-color:rgb(255,255,255);">Samsung phones have been teased as "diving kings", and the iphone is considered "the preserve of the king". After buying the iphone for half a year, you can buy Samsung's flagship phone Again. In the domestic smart phone brand, OPPO, Huawei and other models are generally recognized as a hedge. For example Oppo Find 7 after the listing of a year, the price is still maintained at 3000 Yuan + high, and the release of the price of 3500 yuan is not small. At home, has been circulating the Oppo mobile phone preservation of the "legend." Huawei has also opened its value-keeping journey since mate 7. Mate 7 has also become an example of the value of smart phones in the country, while at the same time enabling Huawei to kill into high-end Markets.</p></p><p style="text-indent:24px;color:rgb(51,51,51);font-family:‘Helvetica Neue‘, Helvetica, STheiti, ‘微软雅黑‘, ‘宋体‘, Arial, Tahoma, sans-serif, serif;line-height:32px;white-space:normal;background-color:rgb(255,255,255);"><p style="text-indent:24px;color:rgb(51,51,51);font-family:‘Helvetica Neue‘, Helvetica, STheiti, ‘微软雅黑‘, ‘宋体‘, Arial, Tahoma, sans-serif, serif;line-height:32px;white-space:normal;background-color:rgb(255,255,255);">At this year's MWC conference, the experience of optimization has also become the dazzling Protagonist. Oppo in the previous tough VOOC fast charging technology further, bringing a new VOOC super Flash Charger. Up to 15 minutes, the battery capacity of 2500MAH mobile phone fully filled, enough to "charge 5 minutes, call 10 hours"! Oppo fast charging technology has been in the forefront of the industry, although the Super Flash charge has not been mass production, but I believe it is only a matter of time. But it must be said that at present, domestic handset manufacturers in the research and development of some areas of technology has become more advanced.</p></p><p style="text-indent:24px;color:rgb(51,51,51);font-family:‘Helvetica Neue‘, Helvetica, STheiti, ‘微软雅黑‘, ‘宋体‘, Arial, Tahoma, sans-serif, serif;line-height:32px;white-space:normal;background-color:rgb(255,255,255);"><p style="text-indent:24px;color:rgb(51,51,51);font-family:‘Helvetica Neue‘, Helvetica, STheiti, ‘微软雅黑‘, ‘宋体‘, Arial, Tahoma, sans-serif, serif;line-height:32px;white-space:normal;background-color:rgb(255,255,255);">In this exhibition, Oppo also launched a new image chip stabilization technology, relative to the traditional smartphone lens o.i.s Anti-shake technology, from the original two-direction jitter compensation, upgrade to smartsensor image chip stabilization technology, to achieve three dimensions of jitter Compensation. It is the first in the world to appear pixel-level Anti-shake technology, the mobile phone Industry's first chip stabilization technology, but also the world's smallest optical image stabilization Technology. Combined with the previous electric rotary camera, global flash technology and so on, the continuous innovation in photographic technology, reflecting the oppo more and more self-portrait group Attention.</p></p><p style="text-indent:24px;color:rgb(51,51,51);font-family:‘Helvetica Neue‘, Helvetica, STheiti, ‘微软雅黑‘, ‘宋体‘, Arial, Tahoma, sans-serif, serif;line-height:32px;white-space:normal;background-color:rgb(255,255,255);"><p style="text-indent:24px;color:rgb(51,51,51);font-family:‘Helvetica Neue‘, Helvetica, STheiti, ‘微软雅黑‘, ‘宋体‘, Arial, Tahoma, sans-serif, serif;line-height:32px;white-space:normal;background-color:rgb(255,255,255);">In addition, in addition to online sales channels, offline channels are increasingly being valued. Meizu has always insisted on the opening of physical stores, the successful extension of tentacles, so that more and more people directly experience the Meizu mobile PHONE. Xiaomi earlier although insisted on the offline channel does not pay attention to, but at present finally no longer self-deception, in the Xiaomi 5 conference announced that Xiaomi home from the service store upgrade to offline retail stores, and in the future will be expanded to achieve more than 200 Nationwide.</p></p><p style="text-indent:24px;color:rgb(51,51,51);font-family:‘Helvetica Neue‘, Helvetica, STheiti, ‘微软雅黑‘, ‘宋体‘, Arial, Tahoma, sans-serif, serif;line-height:32px;white-space:normal;background-color:rgb(255,255,255);"><p style="text-indent:24px;color:rgb(51,51,51);font-family:‘Helvetica Neue‘, Helvetica, STheiti, ‘微软雅黑‘, ‘宋体‘, Arial, Tahoma, sans-serif, serif;line-height:32px;white-space:normal;background-color:rgb(255,255,255);">of course, the opening of the offline channel is not only to provide a real-machine demonstration site, but also the brand image of an important carrier. Must serve the good consumer, brings the feeling of being at Home. For example, has a strong offline store network of oppo, for consumers to provide free film, charging and other Services. Oppo become the First-line manufacturers behind the offline store service is an important link. Its high-quality service model, can give millet such a new ding to learn From.</p></p><p style="text-indent:24px;color:rgb(51,51,51);font-family:‘Helvetica Neue‘, Helvetica, STheiti, ‘微软雅黑‘, ‘宋体‘, Arial, Tahoma, sans-serif, serif;line-height:32px;white-space:normal;background-color:rgb(255,255,255);"><p style="text-indent:24px;color:rgb(51,51,51);font-family:‘Helvetica Neue‘, Helvetica, STheiti, ‘微软雅黑‘, ‘宋体‘, Arial, Tahoma, sans-serif, serif;line-height:32px;white-space:normal;background-color:rgb(255,255,255);">After a comprehensive change, the final domestic handset manufacturers will abandon, eliminate the traditional "nuclear war", the price of blood fight and other kills 1000, Self-loss of 800 of the competition strategy, to create a truly blossoming market. For different segments of the group, can provide the corresponding smart phone products to meet the needs of different groups of People. And that, too, is the inevitable move to revive the smartphone market.</p></p><p style="text-indent:24px;color:rgb(51,51,51);font-family:‘Helvetica Neue‘, Helvetica, STheiti, ‘微软雅黑‘, ‘宋体‘, Arial, Tahoma, sans-serif, serif;line-height:32px;white-space:normal;background-color:rgb(255,255,255);"><p style="text-indent:24px;color:rgb(51,51,51);font-family:‘Helvetica Neue‘, Helvetica, STheiti, ‘微软雅黑‘, ‘宋体‘, Arial, Tahoma, sans-serif, serif;line-height:32px;white-space:normal;background-color:rgb(255,255,255);"><strong>Mobile phone is still the center of mobile internet</strong></p></p><p style="text-indent:24px;color:rgb(51,51,51);font-family:‘Helvetica Neue‘, Helvetica, STheiti, ‘微软雅黑‘, ‘宋体‘, Arial, Tahoma, sans-serif, serif;line-height:32px;white-space:normal;background-color:rgb(255,255,255);"><p style="text-indent:24px;color:rgb(51,51,51);font-family:‘Helvetica Neue‘, Helvetica, STheiti, ‘微软雅黑‘, ‘宋体‘, Arial, Tahoma, sans-serif, serif;line-height:32px;white-space:normal;background-color:rgb(255,255,255);">Despite the competition for smart mobile devices such as tablets and two-in-one pcs, mobile phones remain central to the convergence of mobile internet. The handset maker becomes the control software user Entrance Center situation, still exists. This also means that in the smart phone system, function, experience to force, can completely seize the hearts of consumers, to meet their diversified needs, so as to grasp the gateway to the mobile Internet.</p></p><p style="text-indent:24px;color:rgb(51,51,51);font-family:‘Helvetica Neue‘, Helvetica, STheiti, ‘微软雅黑‘, ‘宋体‘, Arial, Tahoma, sans-serif, serif;line-height:32px;white-space:normal;background-color:rgb(255,255,255);"><p style="text-indent:24px;color:rgb(51,51,51);font-family:‘Helvetica Neue‘, Helvetica, STheiti, ‘微软雅黑‘, ‘宋体‘, Arial, Tahoma, sans-serif, serif;line-height:32px;white-space:normal;background-color:rgb(255,255,255);">As the business model matures, its future potential and profitability are greater than that of simple, cost-ordered Hardware. Change is the User's appetite and the upstream and downstream Environment. Domestic handset manufacturers only continue to dig the user needs of vertical depth, do a good user experience, can touch the Future.</p></p><p style="text-indent:24px;color:rgb(51,51,51);font-family:‘Helvetica Neue‘, Helvetica, STheiti, ‘微软雅黑‘, ‘宋体‘, Arial, Tahoma, sans-serif, serif;line-height:32px;white-space:normal;background-color:rgb(255,255,255);"><p style="text-indent:24px;color:rgb(51,51,51);font-family:‘Helvetica Neue‘, Helvetica, STheiti, ‘微软雅黑‘, ‘宋体‘, Arial, Tahoma, sans-serif, serif;line-height:32px;white-space:normal;background-color:rgb(255,255,255);">At present, domestic such as oppo, Huawei and other manufacturers have been in many aspects for the future development of the foreshadowing, ready to prepare for a rainy day. So it's time for domestic handset makers, who are trapped in hardware, to wake up. (new discoveries of science and technology, Constantine/wen)</p></p><p style="text-indent:24px;color:rgb(51,51,51);font-family:‘Helvetica Neue‘, Helvetica, STheiti, ‘微软雅黑‘, ‘宋体‘, Arial, Tahoma, sans-serif, serif;line-height:32px;white-space:normal;background-color:rgb(255,255,255);"><p style="text-indent:24px;color:rgb(51,51,51);font-family:‘Helvetica Neue‘, Helvetica, STheiti, ‘微软雅黑‘, ‘宋体‘, Arial, Tahoma, sans-serif, serif;line-height:32px;white-space:normal;background-color:rgb(255,255,255);">If you need to reprint this article, please contact qq:102927545 and indicate the source</p></p><p style="text-indent:24px;color:rgb(51,51,51);font-family:‘Helvetica Neue‘, Helvetica, STheiti, ‘微软雅黑‘, ‘宋体‘, Arial, Tahoma, sans-serif, serif;line-height:32px;white-space:normal;background-color:rgb(255,255,255);"><p style="text-indent:24px;color:rgb(51,51,51);font-family:‘Helvetica Neue‘, Helvetica, STheiti, ‘微软雅黑‘, ‘宋体‘, Arial, Tahoma, sans-serif, serif;line-height:32px;white-space:normal;background-color:rgb(255,255,255);">New technology Discovery official public number: KEJXFX</p></p><p><p><br></p></p><p><p>How can Chinese mobile phone get out of the trap after the hardware tide is cold?</p></p></span>