Recently, due to work adjustments, we are currently responsible for developing the ad location on the page. After communicating with colleagues in the Ministry of Commerce over the past few days, it is not easy to develop this advertising space. Today, I will give you a brief description of the current situation. I will not elaborate on it today. Wait for a while, and then summarize it through data feedback.
Today, we are mainly engaged in text chains, but there are basically no image advertisements. This is also strange. People are visually dominated, putting some images in a key position will attract more attention. This fact is not surprising. The key is that users know that this is an advertisement, and there is a conflict in their hearts. You put it there. I don't need to click it. This is why this situation occurs. Although eye-catching, users can escape from the advertisement because the purpose is too strong.
Let's take a look at the text chain. The implicit form of text can communicate with users very well. This kind of communication means that users can see the text and click to see it. Through this action, the user and the text chain start to interact, then we record the user's behavior through this click, and then analyze what our users are interested in. It is also inappropriate to put a text chain at will, and it needs to be integrated with the user taste of the website. This vertical chart is still very important.
Today is like writing this. If you think about these things temporarily, record them first. Try again at any time.