How does email and SMS and app co-flourish?

As a marketer focused on multi-channel intelligent marketing for many years, I have advocated and advocated that e-mail and mobile interconnection are not antagonistic and competitive relationship, instead, can be help each other, symbiotic co-prosperity. More than two-thirds of consumers are more likely to receive e-mail from the brand, more than 50% of e-mails are opened on mobile devices, and the mobile Internet is already on the move, infiltrating all corners of life. The Webpower I serve has many companies covering different industries and stages of development, and they are aware of the new opportunities that the mobile Internet brings. But what are the challenges that mobile Internet brings to marketing? Is there a set of integrated e-mail, SMS, app three-way cooperation, multi-channel collaborative communication effective strategy? In addition, how to use multi-channel integrated marketing to improve the sales funnel and conversion path of customer life cycle value? The following will give you a new perspective.

How do I use e-mail to drive mobile interactions?

1. Invite new customers to improve key information

Have you ever given up on a small screen to complete your account registration or payment process when you're shopping with a mobile device? But this information is the completion of consumer closed-loop necessary link, how to do? According to the advice of intelligent Marketing service provider Webpower, you may want to add e-mail to the mobile marketing link, when new customers join the email list, you can send new customers an e-mail, invite them to complete registration and payment of information, so as to simplify customer's mobile device cumbersome operation, optimize the mobile shopping experience.

2. According to the mobile situation to send a series of follow-up mail, to carry out two marketing

What should you do to follow up on messages that customers can't read right away in the mobile scene? First you must make your email memorable, give mobile users the reason to keep your email, and let them have the drive to continue to return messages and click, Convert, and so on. Also, if time and effort allow, consider wrapping the message again, sending a message back to those who have already opened and clicked on the mobile device. Try to personalize your messages and add educational and dynamic content to the compelling. Themes and copywriting should also be modified so that users do not mistakenly assume that they are sending repeated emails. If you still have enough technical strength, you can consider doing two marketing for mobile browsers. For users who visit your website through a mobile phone for a certain amount of time without buying or converting, create and send a browse user to nurture the email.

3. Email invites users to download, install, and use your app

Send a "download app" email invitation to the user and group the user who downloaded the app into the app user mail subscription group. To promote and promote app activity, you can plan and send a series of emails about how cool the app is, how it's useful, how to use it, and more, for this particular group, around the functionality and features of the app.

4. Create an app user interaction email and push notification message

Some customers often complain about the dilemma of app marketing, and it is true that about 30% of downloaded apps are used only once or two times by users. In order to ensure that users remain active, Webpower will advise customers to continue to include app interest point reminders in subsequent marketing, informational, transactional, and trigger emails after the initial invitation to download the email, such as problem resolution recommendations, common QA, links to the consulting center, Application features the latest updates and push notification information.

Continuous sound, vibration, silent popup information, often let users worry, and thus choose to refuse to accept. Using email to send content that is not very urgent to push notifications can make you feel like you are there all the while, as well as the thoughtful cross-channel service.

5. Promote SMS registration in email

Webpower that e-mail is the most powerful way to increase your text messaging users, while also doing many cases of successful and efficient collection of user data using multiple channels, because these recipients have agreed to establish a relationship with you compared to users who simply visit your site, and they have a greater willingness to accept your email. If you have the energy, you can set up a special SMS Mail marketing Campaign, in the mail with a simple CTA, discount material driven to expand the mail to promote the effect of SMS registration.

6. Make your email as easy to move as possible

Many marketers have made significant progress in creating cross-screen e-mail. But what will the user do next? Will you click on these messages? If your customers look at the page, add a cart or pay a hard time, they will be determined to leave and it's hard to come back. Email marketing and smart mail marketing services Webpower here to share 5 ways to help your email move smoothly through mobile browsing and buying.

1) Simplify e-mail with responsive (adaptive) design techniques. Fewer content items, larger icons and CTA buttons, larger images, and fonts.

2) provide social login. Enable users to sign in or create a new account using, Weibo accounts instead of filling in multiple data fields.

3) offers a variety of payment options. Allowing users to choose to store credit cards without having to enter card numbers, expiration dates, and security codes every time, also helps reduce security risks.

4) Add a "Remind Me Later" button. Ask the user for an email address and set up an email trigger rule. For the next 24 hours, send a link containing product information and a return product page. Then, within the stipulated time, send a caring, service-oriented reminder email to those who have not clicked on the mail.

5) Link directly to the in-app page. When appropriate, consider directing email users into the app instead of the mobile Site home page or other default location, and the app may give your users a better customer experience.

How do I use mobile apps and SMS to facilitate email interaction?

1. Get your email subscribers in the SMS program

Customers are accustomed to taking their mobile phones everywhere, so in various situations such as browsing geolocation information, waiting in line, viewing ads or identifying text, you must make it easy for customers to choose to subscribe to your email. Again, situational and informational value is the key to letting people choose to subscribe to your email via SMS. First simplify the subscription opt in, which adapts to the small screen and attention fragmentation environment. The subsequent e-mail follow-up is followed by increased engagement and data collection.

Multi-channel Intelligent Marketing Service organization Webpower summarizes the best practices for getting mail users via SMS: 1) preferably in the upper part of the information; 2) know what your users want; 3) choose to join (opt-in) short easy to remember; 4) key Highlight keywords

2. Use the app to add email subscribers

The mobile app means you may be hitting some new customers that are not currently in the database. In view of this, consider requiring new users to submit e-mail addresses or social registrations to obtain their email addresses and licenses, and in the app, you can add a prominent email subscription button and provide a simple and straightforward subscription form that includes your email preferences. Remember, many apps are forgotten or deleted after one or two use, so capturing e-mail addresses creates the opportunity to continuously nurture the downloader and increase the engagement.

3. Re-packaging the content of the message in the app to spread the promotion

Creating content that facilitates the interaction of multi-channel multiple activities with customers is one of the challenges many marketers need to face. And in the app to re-display the contents of the message, gave you the second Life of e-mail, consider the application needs to re-package the contents of the message, such as setting a button in the app or directly in the app with the page, to increase the e-mail often planned hot product rankings, best-selling products TOP10, The purchase and use of products, theme Shopping Guide, promotional offers and other content, and provide direct access to the full message of the hyperlink page, not only make full use of the content value, but also enrich the content of the app, enhance the user's shopping experience.

4.APP push notification with email activity

Savvy marketers know that service-driven triggering of email is a great way to increase engagement and revenue. Provides a similar personalized, behavior-driven push notification and is a good addition to automatically triggering e-mail. If sending push notifications can be integrated with e-commerce activities, it's even better to trigger push notifications, such as logistics status, shopping cart or browsing reminders, inventory and price change alerts, to help you improve the service experience process and create additional revenue opportunities. In addition, you can send push notifications to remind customers that email content is updated in your app to help you spread your e-mail activity two times.

How does email and SMS and app co-flourish?