How much power does China's website development have?

With the continuous development of economy in recent years, China's network construction market rapid development and growth. From the data analysis, the number of netizens, domain names, domain name applications, the number of sites, etc. are increasing. In the past five years, the number of Chinese websites has increased rapidly from 1.5 million in 2007 to 2.5 million in 2012, which is astonishing. But careful analysis, these sites are all established by the company's big enterprises, and the small and medium-sized Enterprise website penetration rate is only about 5%.

The rapid development of the Internet has rapidly penetrated into every corner of people's lives. Businesses to seize the opportunity to continue to launch the Internet-related products, creating Web applications unlimited business opportunities. However, as far as I know, experts predict that in the next few years, various forms of Web sites (basic display, cultural personality, brand image, information applications, network Marketing, E-commerce) will be quickly popularized, each enterprise's reliance on the site significantly improved. Especially small and medium-sized enterprises. Why is this? Let's analyze it. This involves a total of three aspects:

First, market space and web penetration are not proportional. Said above, most of the site are large enterprises established, their understanding of the site more objective and in-depth, can use the network platform to maintain brand image, promote product information and the development of E-commerce. and small and medium-sized enterprises are small number of poor. In fact, small and medium-sized network development space is a little bit like a big enterprise, but will be bigger. But for a variety of reasons they did not set up a website. For example: Most of the small and medium-sized enterprises in the understanding of the construction of the site is only floating on the surface, or simply not clear. They do not understand the benefits of the site for their own construction. Some enterprises even understand the importance of the site, but the status quo, unwilling to take risks to open up the network market, or try to put into the market, but spent a lot of money the actual effect is small, input and output is not directly proportional, it is unintentional to continue. Such examples abound, and I will not say more. In short, small and medium-sized market development space is very broad, as long as the opportunity to seize the reasonable use of resources, or can have a lot of income. The most important thing is to recognize the benefits of website construction, design and plan a good plan and put it into practice.

Second, web site type analysis. From nearly five years of changes in the Web site data analysis, 2007 to China business-to-business E-commerce Web site mainly to service-oriented and business-oriented enterprises in the majority. In addition, some enterprises have set up their own independent website, but the number is very small. Next with more and more fierce competition, more enterprises need to SEO and sem to carry out a comprehensive display box sales, coupled with the enterprise through various channels of access to the construction of the benefits of the site and benefits, investment in the construction of independent sites are more and more enterprises. As a then, the number of construction stations in 2008 is nearly one-fold more than 2007 years. It reached its highest peak in 2009. Most of the small and medium-sized enterprises have started to use network channels to promote, the various fists, have to occupy cyberspace and site. The next 2010 years, 2011 and 2012, the basic conditions of E-commerce Web site gradually mature, mutual understanding network into the era of E-commerce boom. More and more entrepreneurs use the Internet to realize their own value enhancement. Competition is also more intense. People's dependence on the network is increasingly embodied. The number of sites and the type of site is a qualitative leap. Later, the main role of the site is E-commerce or product marketing, as well as brand and corporate culture-related construction.

Third, analyze the needs of SMEs. has been introduced before, more and more small and medium-sized enterprises to join the network camp. At present, network Marketing has become the mainstream marketing way of small and medium-sized enterprises. Of course, the essence of marketing is actually product competition, team competition and enterprise culture mechanism competition, only through the network platform to show it.

Therefore, enterprises can not be taken lightly, can not think that the construction of the site will be all right, but should devote more energy and funds for website construction. Each of the shining points of the enterprise through the site to show, to the customer identity of their own mechanism of culture and products, we must build a good site. The growing demand for small and medium-sized websites is an opportunity and a challenge. Each enterprise must take stock of the situation, good grasp, can use the network platform, realize their own interests maximization. This article by the Security Pavilion www.gzchangjian.com in A5, reproduced please keep the link, thank you.