How should we publish external links that truly improve keyword rankings?

Let's talk about the theme of today. How can we truly improve the keyword ranking only when the website is optimized for external links? In fact, I have always wanted to write an article on the optimization of external links for my website. I remember that external links have been a hot topic of seoer since 2013. Recently, with the release of various Baidu white papers, intra-site optimization is currently a hot topic for many seoers. Does it mean that external links are meaningless? Can I leave the link unsent? How should I publish it?

First, the purpose of external links is to promote and help users. Why? When many seoer launch the website's external links, all the items are based on the URLs indexed by search engines, which leads to a large number of external links with psoriasis, as long as the plug-ins can be released, the local external links are everywhere, but now these release methods have become a dust in history, and Baidu's green radish algorithm has effectively blocked these low-quality external links, as a seoer, no one wants to release external links without any value to their websites! Therefore, we must understand the purpose of releasing external links. The purpose of external links is to help us promote websites and serve users. Why? After the launch of our website, the customer experience, website content quality, and website structure quality are both high, our website is built to serve users. In order to let more users know about our website, promotion is necessary at this time, jiuxiang is also afraid that xiangzishen is in a very competitive environment in this market. Therefore, our release of external links is only to let more users who need it know about our sites, our site can help others solve problems and build external chains with such purpose. This external chain is the best way to improve rankings. In turn, some Forum signatures, blog messages, and plug-ins Insert the anchor text in soft texts. Are these external links really promoting our site? These external links are obviously for external links, so that the valueless external links do not have any significance for the improvement of website rankings.

Second, obtaining traffic from external links is the top priority of external links. We have discussed the purpose of external link construction. The second point is mainly about the impact of traffic value on website weight, that is, the traffic obtained by external link release is the top priority of external link construction, with the continuous upgrade of Baidu algorithm, clicks and access pages are one of the parameters for Baidu to analyze website quality. As a webmaster, we have to find ways to expand website exposure and increase inbound traffic of external links, common methods include releasing High-weight soft texts, which can lead to a large amount of reading and dissemination. When your article is recognized, many seoer will click your copyright link to access your site, in this way, the purpose of external chain construction is achieved. The most common practice is to publish many Seo blogs, high-quality articles written by themselves, and publish them on the blog to indicate the copyright link, these articles are published on a5, seowhy, and other high-weight platforms. When users read the articles, they will inadvertently visit our site, in this way, the purpose of obtaining traffic from the external chain is achieved, and the real value of the external chain is also reflected.

Third, use the page value to attract users to click for autonomous forwarding. Many friends have very few valuable things on their websites, but they are still desperately trying to launch their own mechanical external links throughout the day, what I want to talk about here is that the high-weight external chain is generally voluntarily recommended by others, rather than self-advertised. We still use Seo blogs as an example, as a professional Seo blog, can the quality of your articles really attract users? Does your opinion cater to the current demand of seoer for difficult optimization problems? In general, high quality things are shared by everyone, but some people have said that others do not need to reprint the version. How can this problem be solved? I would like to say that even if one of the ten people who reposted your article carries a copyright link, the value of this link weight for keyword ranking can be one to ten, this is why we often mention that a high-weight external chain is better than dozens of junk external chains, because it is manifested in this chain. As a webmaster, we must constantly improve our content value, let users help us to spread this independently. This is the core of the true enhancement of the weight of the website. Many people mistakenly think that as long as they vote, they can increase the weight of the website, the vast majority of external links released by myself are meaningless, and this seoer should be very clear.

Finally, I will summarize the above three points. I will analyze and discuss the construction of the website's external links in detail by Baidu, the external chain construction must be a natural and stable platform where the external chain is located. The external chain with a high weight must have traffic and click values, however, when constructing external links, we must pay attention to the fact that they must serve users. The value of website content and the promotion of external links are complementary, we must perform external link operations on the basis of grasping the quality of the website so as to help the website quickly increase its weight,
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How should we publish external links that truly improve keyword rankings?