How to build the credibility of the site?

A friend who consulted asked the question, "How do I get a new user to visit my site and pick up the phone to contact me?", the problem seems simple, but it seems to hide a lot of problems. The idea of this question is not to be bothered by mere harassment or a brief telephone call, What he wants to discover is how to establish the credibility of the company through the network media, and to establish an effective bridge between the user and the available service.

So I shifted his question to: how to build the credibility of the site?

1 Professional visual communication-color selection, such as the avoidance of dim, depressed color; A concise interface; Professional easy to identify and memory logo or logo; Eye-catching promotional information, and so on.

2 Accurate/Clear description of the information-according to the target user needs information, provide the appropriate questions or topics guide, so that users in your site to find the same problem with his needs.

3 Concise Service flow-let the user before contacting you, understand how you operate, and then how can through your service to solve their needs, if the industry transparency can also include fee information, project pricing, etc.;

4 Case studies or user reviews-This is always important, "We can't say let users know all the information about the company, but at least let them know that you've done a great job." We can't say let users know all the information about the company, but at least let them know that you did a great job.

5 significant contact information-including company introduction, real pictures (good photos, can promote affinity), and contact, if possible, contact should be arranged in all pages similar position, this kind of similar to the shopping site add to cart button, give users a chance to contact the fastest

6 Convenient online interaction-to users who are accustomed to contact through the network directly submit user needs and problems. -If the conditions permit, the establishment of user management system is also the necessary information management model, but also more users can collect information to facilitate the provision of accurate advice.

It may seem like a normal step, but a good balance and test will result in different results, for example, there are some good examples of this.