How to choose your mobile app KPIs (key performance indicators)

650) this.width=650; "Src=" http://evgetimg.oss-cn-hangzhou.aliyuncs.com/Content/files/2017/2/16/ 853cf28f232442dbb89cbfa4b3906f3b636228357829645836.jpg "style=" border:0px none;vertical-align:middle;margin:15px auto;height:383px;width:768px; "The/> mobile app market is growing at an alarming rate. More and more people choose Mobile to access the network when they are outdoors. Mobile app developers have a lot to do to get more competitive and more user attention. The App Store has been very popular in recent years, and it can provide apps for everyone who uses the phone. In this case, how do mobile app developers measure the success of their apps? In the development of mobile applications, downloads are no longer the only criterion for success.

650) this.width=650; "Src=" http://evgetimg.oss-cn-hangzhou.aliyuncs.com/Content/files/2017/2/16/ 976ced88761a4419b22ff74c6a072a00636228358512264880.jpg "style=" border:0px none;vertical-align:middle;margin:15px auto; "/> you need more accurate KPIs (KPIs) to judge whether your app is good or bad in the market. It is important to note that each app is different, so you should choose KPIs according to the category your app belongs to. Similarly, the selected indicator must also be a symbol of your business objectives . Let's teach you how to choose your mobile app KPIs:

1. Number of active users

650) this.width=650; "Src=" http://evgetimg.oss-cn-hangzhou.aliyuncs.com/Content/files/2017/2/16/ 52903af53a60435d97364eefe78bdf2d636228358868845275.jpg "style=" border:0px none;vertical-align:middle;margin:15px auto;/> If your app is free, a lot of people will download it because it's easy to get. But not all people will use it in the end. To get accurate results, you have to consider how many of the people who are already installed are using it. You need to be aware of how you are doing with daily or monthly active users.

2. Frequency of frequent app visits

650) this.width=650; "Src=" http://evgetimg.oss-cn-hangzhou.aliyuncs.com/Content/files/2017/2/16/ F2c5cb0219f94185b81734f91cf27a83636228359116989468.jpg "style=" border:0px none;vertical-align:middle;margin:15px auto; " It's easy to count the number of times/> Users open apps or interact. Many people may install your app on their mobile or mobile device, but they may never take the time to understand what your app does. If they only open once in a while, then your app may not be doing well enough. By using the app for the first week, you can see how the app will work in the future.

3. Number of shares

650) this.width=650; "Src=" http://evgetimg.oss-cn-hangzhou.aliyuncs.com/Content/files/2017/2/16/ 00890da64c004d449c43d704141c56ee636228359376364303.jpg "style=" border:0px none;vertical-align:middle;margin:15px auto; "/> If you have a lot of content in your app, you may need to look for other metrics to judge the success of your app compared to the amount of purchases in your app. Many people associate social accounts with apps, so social sharing can be a great way to reflect your app's performance. The apps or content that are shared are generally those that match the interests of the user. If your content can attract people's interest then you may get a reliable community base.

4, the length of the use of time

650) this.width=650; "Src=" http://evgetimg.oss-cn-hangzhou.aliyuncs.com/Content/files/2017/2/16/ 5242569f1ca944339cc528fa4cb0fad4636228359598767024.jpg "style=" border:0px none;vertical-align:middle;margin:15px auto; The/>app's single-use duration is somewhat more valuable than the number of active users in the app. This is the best measure in the game app, because the user's long-time use indicates that he is very interested in the app. A handful of users who spend more time in the app are more valuable than most users who turn it off immediately after opening the app.

5, the content of a single visit

650) this.width=650; "Src=" http://evgetimg.oss-cn-hangzhou.aliyuncs.com/Content/files/2017/2/16/ Dd133f6e7e9b47da89044718efe7f225636228359931006027.jpg "style=" border:0px none;vertical-align:middle;margin:15px auto; " how much did/> users read each time they visited the app?" This is an important criterion for measuring how good your app is. In addition, you can judge the value of your app by browsing the number of pages each time a user uses the app alone. The content of a single visit can be used to determine whether your content is useful. It also explains how users experience the app. If your app loads fast and content is good, you can be sure that your users will spend more time using it.

6. Conversion volume

650) this.width=650; "Src=" http://evgetimg.oss-cn-hangzhou.aliyuncs.com/Content/files/2017/2/16/ 7905e964ba2e48dab606907f87ab976f636228360145578300.jpg "style=" border:0px none;vertical-align:middle;margin:15px auto;/> If your app is a retail or fashion class, your main goal should be sales and conversions. The amount of conversions in a given period of time can be an indicator of whether the application is successful. Conversions may be a purchase or a registration. Of course, this doesn't bode well for the app's future performance. You may need to keep track of sales and conversion data to determine the value of your app over time.
It's important to be clear about the value and practicality of your mobile app. The success of the app will depend on the loyalty of the active user. A single indicator does not reflect its true value, so you must choose more appropriate KPIs according to the category you should belong to.

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How to choose your mobile app KPIs (key performance indicators)