How to collect the material in the app promotion

When the app is being promoted, it needs a lot of material to wrap up the content that needs to be spread. Text is generally regarded as the basis of content dissemination, on the basis of text, need to use pictures, video, H5 and other novel forms to carry out the sublimation of content. This will require a lot of quality material to polish the form.

Image is the most widely used form of application content dissemination, but also a more convenient form of production. The creative and design of the picture is quite a test of the ability of the operators, must do the core function that the app wants to perform, so that users can look at the app's features with Lenovo and understand the feature, while doing unconventional, popular tastes, with a certain degree of eye attraction. Therefore, in the production of pictures, operations and designers must work closely together, and sometimes to pull the third party: the boss.

Picture of the effect of good and bad, and whether it has a sense of beauty, many times alone with the design staff or the boss's judgment is difficult to accurately, need data to distinguish. So every time the picture is published, we should pay attention to the feedback of the data such as the number of views, clicks, etc., as the basis of the following similar style pictures.

The role of the image in the app promotion can be divided into effect advertising and brand advertising two kinds. If the flow of information advertising, is the effect of advertising-based, instant download is the king, and brand advertising does not require immediate traffic monetization, its purpose is to let users see the app, feel the app is good, and then remember the app. Therefore, brand advertising to be aesthetic-oriented, to use the aesthetic to increase the user's recognition in many pictures, that is, the need to let users remember you, this is actually difficult to do.

Compared to the picture, the performance and identification of the video is naturally much higher, but the difficulty of making a lot. The most immediate response to production costs, a short video of more than 10 seconds is expensive. But you have expensive reasons, with the popularity of mobile internet, the user's reading habits from text, pictures transferred to the video, vibrato and the explosion of quick-fire to confirm this point. This also revealed a trend: the threshold of video production will be greatly reduced, easy for ordinary users to DIY video technology will be rapid development, and soon after the belief that the video can be like a poster image of a key generation.

In addition to images and videos, H5 is also a favorite expression material by app marketers. Interest makes the H5 of the transmission is very strong. H5 production is much simpler than video, there are many fool-type H5 production platform, no basic app operators can also rely on templates to make good H5. Images, videos, and H5, although in different forms, are the new manifestation of the core function of the app, and the most essential content of its expression is inherits.

For more app information, please follow www.apicloud.com

How to collect the material in the app promotion