How to create an APP Based on the Credit wall Profit Model

With the boom in the Chinese smartphone market, naturally, the demand for apps from a large user base is also rapidly increasing. As of June this year, the total number of applications on the App Store had reached 900,000, and Google play also exceeded 800,000. Although it is likely to be shot by the waves on the beach, the low barrier of APP development gives many mobile game developers and individual developers a chance to test the mobile Internet. Imagine how much a high-quality application can bring a developer with a monthly income of hundreds of thousands or even millions of ads. This is a fatal temptation!

Looking at the domestic market, there are not many popular mobile advertising revenue forms, mainly including Banner, push advertisement, insert advertisement, and integral wall. The four types of advertising have their own merits, but the integral wall has its outstanding advantage, that is, the contribution rate of a single ARPU user) is high. Therefore, the integral wall is more likely to allow apps of different user levels to earn as much revenue as possible.

Take a look at the very popular games on the market, such as "Temple fleeing", "defending radish", "Looking for your sister", "Crazy guesses", and "Crazy guesses, careful developers will find that most of these games have the following features: Free Download, item functions, and virtual points system. Free Download can get users' attention most directly, clear all the downloading obstacles, and quickly increase the number of users in a short period of time. The prop function is used to set certain items so that players can gain more game privileges or better gaming experience in the game. The Virtual Point System, including the in-app payment mechanism and point exchange platform, builds a conversion chain of payment-points-item.

But there is a new problem! In China, a vast majority of game players have such a quirks: In any case, don't want me to spend money on games! They are willing to earn points in exchange for items through "hard work", but they don't want to pay for them. In this case, the "get points for free" function is undoubtedly favored by most players. How to get "income" from "free" is a question for developers.

At this time, the integral wall, as a special and friendly advertising model, is becoming more and more important to developers. Open the entry in Baidu encyclopedia. The integral wall is defined:The "Point wall" displays various point tasks in an application, such as downloading, installing, and recommending high-quality applications, registration, and table filling), for the user to complete the task to obtain points page. When you complete the task in an application embedded with the integral wall, the developer of the application will receive the corresponding income.According to Encyclopedia, the concept of "integral wall" was first proposed by youmi advertising platform.

So what do the development team need to do when developing a game that can embed integral wall ads?

I. Plan the game career and establish a complete point system

There are two questions: first, how to obtain points, which is a means, and second, how many points are obtained by some means, which is a quantification. For different types of games, the acquisition and consumption of credits for game players are different in their careers. For example, for a running game, the common mode is to collect along the way and give corresponding points along with the completion of the task; for a card-off game, a certain number of points are usually given each pass; you can also calculate the player's game duration, evaluate the game level, and then reward the corresponding points. Quantification should be based on the principle of ensuring that gamers have gained the necessary resources and attracting players to play games continuously.

2. Learn about your game and set up items reasonably

Taking the classic game "Find your sister" as an example, five items are set up, each of which has a unique effect. Fire eye: helps you find the next target; Time Machine: can add 30 seconds of extra time; powerful broom: can clear all the interference; Super bomb: it can interfere with your opponent. Note that this item is used in multiplayer mode. Resurrection potion: if the story mode fails unfortunately, it can be revived and re-challenge the current level. These items can improve the fun and playability of the game, allowing users to completely fall in love with your game.

3. Construct a point trading platform and clear the price

With points and items, you also need to build a platform for the two to be converted. As a market manager, you can tag these items or services to maximize players' consumption. As you are familiar with, crazy songs only get 3 points each time they pass through. However, the gold coin consumption standard is: 30 points are consumed for each elimination of an alternative word, and 90 points are consumed for each prompt of an alternative word, although it is "expensive ", however, players can't help but use points with strong curiosity. This is a classic case of point redemption.

4. Use the points wall to stimulate players to complete their tasks

The previous steps are only a foreshadowing for developers. The final goal is to embed the point wall into the game so that players can complete the wall tasks, such as downloading, registering, or filling out forms ). Each time the player completes the effect, the advertising platform will give the developer a corresponding income, depending on the quote of each platform. Therefore, it is very important to call the integral wall at an appropriate time. There are several methods: the "get points for free" option is set in the mall to jump to the point wall, the point wall is automatically displayed when the player's point account is insufficient, and the "earn more points" option is set on the welcome page.

5. Select a stable platform to protect the APP

Finally, you have only one problem left, that is, choosing the integral wall of the advertising platform. Three things are necessary: Big platforms, stable, and high unit prices.

I. Big platforms. Technologies, products, and ancillary services will become more mature and traffic will improve. And you don't have to worry about losing your money any day like a small platform.

Ii. Stability. There cannot be various display problems often caused by server faults, and advertisements on the platform must be enriched.

3. High unit price. This does not need to be the most important thing for developers. The unit price determines the benefits! To sum up, there are three advantages in China: meters, wanpu and domeng.

In short, the integral wall is a profit model worthy of attention and should attract the attention of developers. In fact, the above text is just a common model that describes how to obtain, convert, and use the integral wall to obtain real income. Currently, more and more application apps are added to the integral wall. Their user stickiness and lifecycle are generally longer than those of games, therefore, the benefits brought to developers are always longer and more stable.