How to design a perfect app app logo?

This article tags: App logo design 2017 logo design fashion trends How to design logo logo Design Direction

Yesterday after the translation of the "2017 Logo design Trends" article, suddenly on their own design logo for the past few years to do a summary. Fashion trends we have, but in the work of how to design logo? We all know that the logo of a product is very important to the brand's influence. Successful logo can let users know you in a short period of time, you can have a general understanding of the product, in a different from the competition at the same time, the transmission of the brand concept.

The importance of the logo does not say, then as a UI designer when the product logo design needs, we should how to organize their own ideas? How many steps do you take to carry out your work? My answer is four steps away.

1. Extraction of keywords, brain burst Association

2. Choose a creative point to make a graphic idea of your logo

3. Confirm Color Matching

4. Polishing details

I. Extracting key words for brain-Storm Association

Before beginning logo design, we need to do one thing is to communicate and confirm with the product demand side, logo design direction and design keywords. Clear the characteristics of the product and to convey the direction of the focus, so as to effectively avoid the design draft is not the probability, while improving the overall efficiency of the team.

The key words of the association can be around product attributes, core concepts, application scenarios, emotional communication and so on. At this stage, whether the keyword is abstract or figurative, we can write it on paper to maximize the expansion of our own brain hole. At this time, perhaps you listed a lot of the words on paper, then we need to combine the product concept to choose key keywords. The choice of keywords will affect and support the follow-up logo graphic creative performance, color and detail polishing. Therefore, the idea of letting go after the process of receiving. Combine product positioning to make a selection of keywords, and then have a general positioning with the demand side to confirm. Here I take Baidu Input Method 4.0logo Revision as an example to explain.

Brain Storm Keywords

Two. Choose a creative point to make the logo creative

Logo is a variety of manifestations, there are graphics, there are text and graphics combined. Summing up, it is not difficult to find the following several creative directions:

1. Product First letter/name

2. Graphics/symbols for product core functions

3. Product image

At the moment, if you open your phone, you will be able to follow them on the number. So back to the case I said, because in the 4.0 revision, the product does not have a clear direction, you can say that needs to be designed to do pre-research. So, there was a lot of tentative airplane drafts (this is a process for designers to vomit blood, and ghosts know what I've been through.)

Various aircraft drafts

Three. Confirm Color Matching

One of the most important things to note about color selection is that you do not need to start with a subjective preference. Choose color according to the product's industry characteristics, positioning, user groups, color rules and other factors. The best way to learn is to mature products to learn, research similar products you will find a feature: Science and Technology tool-based apps are mostly blue, green Department, entertainment is generally yellow, orange, literary style mostly in black and white tones.

Logo color habits

Some apps are produced by a company, and you have to think about whether you want to have a relationship with your parent brand in color. The purpose of this can be clear product attribution, in addition to strengthen the brand awareness, play a very good role in communication.

Scallop Series Products

Baidu Department Products

Color selection and there is no so-called absolute industry standard, here I just summed up a law, specific to the work also need us to grasp the product of the understanding of the use of color-related knowledge to adapt.

Four. Polishing details

With the first draft of the design, the next step is to polish and refine the details of the work. Try to use Boolean arithmetic to draw the graph, especially the curve graph, and the other auxiliary tool is the golden ratio. Through the golden ratio can further optimize the visual proportion of the logo, giving people an aesthetic experience.

Gold ratio Chart

Apple logo

Example of application of the golden ratio

Conclusion: The above is my work in some of the experience, here I specifically said, why I did not mention before the design of similar products to investigate the logo. Research can help us to understand the characteristics of the industry or competition, but it is also easy to bind us to the word association. Therefore, we hope that in the initial brain violence, as far as possible to divergent thinking, not to be similar product graphics and creative points tied.

How to design the logo and logo fashion trends, this methodology of the article is like a martial arts in a way, how to mix them into the perfect boxing method also requires us to continue to explore in the work.

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This article tags: App logo design 2017 logo design fashion trends How to design logo logo Design Direction

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How to design a perfect app app logo?