How to form and cultivate the reputation of email

If you go to a blind date, the other person knows nothing about you, there is no doubt that she will be based on the surrounding contact with you to draw a general impression of your opinion, especially the matchmaker's statement is more persuasive, with the popular saying, everyone around you "like" means that the value of a point, so accumulated. Similarly, when you are doing email marketing and sending an email to a strange customer, the recipient will also rely on the discretion of the ESP (email service provider) in case of reckless ignorance. This "personality value" has a name called "reputation".

What do you mean by "email reputation"?

As we all know, spam is rampant on the internet, and China has rapidly jumped into one of the world's largest spammers. The fight against spam is endless, "however persuasive, outsmart", so to prevent it, esp invented a method: According to the sender of the history of e-mail delivery behavior to it a rating, also known as "mail Reputation", this rating will determine the sender's mail destination, is the Inbox or garbage bin, or be directly rejected? So now you know, why do we repeatedly say that some of the free bulk software sent frequently, will cause to be blocked?

How does "email reputation" form?

Generally speaking, a new domain name or IP post-mail out, due to the accumulation of credit does not form, so the individual ESP can not allocate a suitable reputation to the sender, then what? It monitors your sending volume and the recipient's handling of the message to determine whether the message passes through ESP's spam filtering system or interception system. When the "Novice Road" started delivery, esp in an incredulous manner, to the "sender" distribution of very small amount of delivery, if you exceed the delivery amount, it means that ESP will launch a higher level of anti-spam mechanism for the sender, for you to use them, ESP is very responsible, formidable enemy, Nip all the hidden dangers in the bud as much as possible.

How to cultivate the "character value"?

"Character value" is the "message reputation" of the training needs a process, and constantly someone for your mass mail "like", thereby accumulating a higher value. ESP will slowly accept your sending habits and acknowledge your sending quality, thus forming a positive feedback loop. In the case of ESP being wary, "alert" has not been lifted, you can try to start with a small number of bulk mail, for example, the first 500, and then gradually at a certain time (half a month) in accordance with the magnitude of 500.

The importance of selecting a good bulk mailing platform

Choose a good mail mass platform more important, like U-mail mail mass platform advantage is very obvious, specific performance in:

1. A long history of business, the bulk of the e-mail mechanism has in-depth research and unique insights, service customers thousands of, in the industry good reputation.

2.u-mail has tens of thousands of IP addresses, to carry out IP patrol mechanism, from the long-term use of a single IP "bombing", including some of the very high reputation of the IP,IP library will be constantly updated to meet user needs.

3.u-mail advocates the user to carry on the Member system marketing, take pains the instruction mass mailing skill, patiently provides the user the consultation, the skill instruction and so on various services, lets your tool to play the maximum performance.

4.u-mail Mail mass platform can clearly and accurately present the effect of mass mailing, when you conduct A/B testing, this will help you grasp the interests of customers, adjust marketing strategies, improve marketing skills, and eventually accumulated "reputation."

How to form and cultivate the reputation of email