How to improve the details of the website

The details of the optimization is from the site just started when there will be some problems, a lot of webmaster will not be a few details of the problem; they think that as long as the rankings do, the management of his fine details. So Wei Wei told everyone: if we optimize the details, then the question of ranking is not natural will ascend up; we optimize the site, it is necessary to go through some testing, find the problem, find the root cause of the problem and then solve it; detail optimization is not a time cycle, because from the website to the collection, And then to get the keyword ranking between we will encounter a series of problems, and finally to the stability of the site after the ranking also need to be optimized to deal with the details, because the need to adjust according to user needs, so the details of the optimization is not time to set.

Why do I need to solve the detail problem

In order to more meet the needs of users to search, so that the site to make a series of detailed optimization changes; these details are not to update the article, send a chain, change links and so on; these are not the details of optimization. The details of the modification are not chosen for the sake of ranking alone. and in order to users like our site, like the content of the site and other things, but change the details of the problem is not every day or every one months to modify some column name, navigation, site layout, title and description and so on, the big change is not a matter of detail. Frequently modified things are harmful to us, such as your car every day to repair, then you dare to open it? I'm afraid it will cause a car accident easily. The details are not modified every day but need to be discovered over a period of time or need not be modified according to the user's needs.

　So Wei Wei tells you the details of what needs to be handled

Column sorting adjustment: Some column sort row is not so according to the user's click to row, then we can slightly adjust.

Product Information Recommended adjustments: Search product Keywords many times users enter our site will look for a product, but they need every one to click on the query is not to increase the looking for the one, this time will waste too much of the user cost; And we will be based on the user clicks on that product information most recommended on the home page, such as: to buy a mobile phone those counters above is not to some customers want to buy several kinds of mobile phones on the counter, so that users more quickly to find their own needs.

Column title adjustment: Recently, I found this site column title is not matching column name and the title is too long in the search wave soldering, as shown

If we are doing some messy headlines, then when users enter our site click on this column to find the column name and click on the column will be the wrong site, which will affect the site users stay on the page time. The appropriate title should be "technology research and development-guang sheng de wave soldering" so you can, one title on the concise, and then the corresponding column name, three to do long tail word ranking is also very easy.

Font adjustment: Some of the site's fonts are very small, small can not see clearly; we need to make it bigger.

Boilerplate text adjustment: So what is the boilerplate text? appear in the home page at the bottom of the picture: plus the keyword anchor text points to the home page, it is obviously cheating optimization.

　　

Content repeatability Adjustment: Some of the optimizer often put an article posted on the site two times above; it is easy to be repeated by Baidu content is too high to be included in the fall or the site down right or so on; Wei Wei told everyone to update the content of the site when you need to carefully check the content of the site has

Bottom information adjustment: A lot of people will put some keywords to the bottom of the site, it is easy to accumulate keywords; the bottom of the site should be a concise place, appropriate to put some record information or contact telephone; it is not suitable to place too many things.

Summary: Wei Wei on a simple example of several common details, after Wei Wei will have more optimization skills will be given to you for reference! (http://www.sz-gsd.com/)