How to obtain customer design requirements

Not every project has the opportunity for our designers to communicate face-to-face with customers. Therefore, the more comprehensive and accurate the information we obtain from sales, the more consistent the work we design with the customer's needs, the project goes smoothly. Next I will discuss with you how to effectively obtain the customer's design requirements.

1. Judge the aesthetic level and habits of the customer
When visiting a customer, we can make a preliminary judgment on the customer's aesthetic level and aesthetic habits. The judgment can be based on the customer's office decoration, arrangement, and even the customer's clothing habits.

Everyone has different experience in environmental affairs, so the aesthetic judgment ability is also different. The first time you contact a customer, you are in contact with the customer's appearance, manners, and Environment (that is, the first impression). We can judge the customer's aesthetic level from these aspects, make different measures based on different aesthetic levels.
For example, lifu jewelry bank is located in the Bund Center (A-level office building). The office environment is quite upscale and the decoration is also very concise and fashionable. It is very modern and belongs to the middle-grade in taste, therefore, when talking to such customers, pay special attention to your behaviors and behaviors. You should not blindly make fun of them. You should let the customers speak more and less to understand the customer's needs.

Ii. differentiate website priorities
Websites developed by customers have specific purposes. Some of them want to promote the corporate image, some promote products, some carry out business services, and some have both, through this information, we can determine whether the customer's requirements for the website are in the design aspect or in the functional aspect, as a basis for us to recommend reference websites, website architectures, and arrange designers for customers.

Websites built by customers have their own purposes and functions:
First, we need to understand why customers need to establish websites to promote products, conduct e-commerce, or establish industry websites? Is it an enterprise's need or an extension of market development?
Secondly, determine the website functions based on the company's needs and plans: product promotion, online marketing, customer service, and e-commerce.

3. Whether the customer's website requires a Flash Boot page
Flash animation is a new content representation, although it has obvious advantages in displaying corporate images and creating good visual effects, not every website needs such boot pages. If it is improperly used, the results will be counterproductive. Therefore, we can provide customers with appropriate analysis and guidance on whether the website needs to use boot pages. In general, if the website is not large and its main function is corporate image promotion or product display, it is suitable for non-commercial websites. If the website is large and is a commercial website, the boot page is not recommended (partial flash is recommended ).
If the boot page is used, we also need to know the following information:
1. Flash is a product that reflects the corporate culture, corporate image, or enterprise. If you want to embody the corporate culture and corporate image, we recommend that you use the logo, corporate culture, business philosophy, cultural philosophy, and service philosophy as the main materials in flash. If you want to reflect the enterprise's products, the product is the main material.
2 flash adopts a dynamic, atmospheric, or cartoon style.
※color: whether it is lively, solemn, or elegant. For example, for food websites, you need to choose a bright color. If you choose a plain color, it may not reflect the anger of fruits and vegetables. For example: Carrefour website
※image: whether it is realistic or freehand, whether it is professional or popular, whether it is for children or adults
※simple and traditional: whether it is concise or fancy. Websites of different nature may have different colors in this regard
3. The flash color is the standard color of the enterprise (VI visual recognition system) or use the enterprise's product characteristics as the standard
4. Selection and requirements of background music

4. Dominant website colors
It is impossible for a website to use a single color, which makes people feel monotonous and boring. However, it is impossible to apply all the colors to the website, making people feel frivolous and fancy. Therefore, determining the subject color of a website is also one of the issues that designers must consider.
White is the most common color for websites. Many websites even leave a large white space as an integral part of the website. This is the art of white space. Many design websites use the white art more. Leave it blank and give people a space of imagination. The entire page is clean and clear, making people feel comfortable and happy. Proper whitelists play a significant role in coordinating page balancing. (Target customers and sales)
A page should not contain more than four colors as much as possible. Too many colors make people have no direction and focus on them. When the subject color is determined, consider the relationship between other colors and the subject color to reflect the effect. (In contrast)
We generally use two schemes to select the dominant website colors:
1. Combined with the company's VI Visual Recognition System
When visiting customers, we need to pay attention to the logo and company name on the front-end screen of the company, which are based on the company's business cards, catalog and letterhead, in order to unify the corporate image, we recommend that you ensure that your website colors and styles are consistent with your VI visual recognition system.

2. Combining product and Content features
Determine the Dominant Color of the Website Based on the product features. For example, if the enterprise's products are environmentally friendly, we can suggest using green, and the main products are high-tech or electronic products. We recommend using blue.
For example, the surgical equipment website is light blue and red.

V. Selection of website Cases
After clarifying the customer's industry characteristics, site creation purpose, aesthetic level and habits, we can present some of our website construction cases to the customer, the general principle is that the customer has a high budget, a high standard, and a high aesthetic level. We will focus on presenting our classic cases. On the contrary, we recommend cases that are suitable for enterprise needs.

Vi. website structure framework
Determine the website structure framework based on the content of the website, and display some cases of the platform. We can roughly determine the overall framework of the website, which can be illustrated by drawing a Structure Sketch, and receive confirmation from the customer.
For example, logo and Banner are the most important parts of a promotional website.

VII. Image Processing
Different types of products have different requirements on image processing. For example, mechanical products require large image contrast and clear images, while clothing and textile products require soft images and vivid colors.

8. Overall website Style
There are many factors that affect the overall style of the website, but the color is undoubtedly the soul of establishing the style of the website. In combination with the website construction demonstration platform, we can guide customers to determine the overall style of the website. Some customers often take some poorly designed websites in the same industry as a reference because they seldom see well-designed websites or their Personal Aesthetic habits, in this way, we need to provide some positive guidance to our customers, recommend our good design cases, and highlight our design advantages, such as the unification of the website style and the control of the overall website style.Source:Http://www.soidc.net/articles/1183730953180/20060731/1184483190630.html (IDC Expert Network)