How to prepare and improve the website user experience

1, website performance:

Web page open speed is fast (especially the north and south of the existence of telecommunications and Unicom line interoperability issues, the general can be used to host servers in the multi-line room to solve. If the site picture too much, can use CDN acceleration Scheme, the server is stable, domain name resolution is normal. Amazon has done the relevant test tracking, statistics show 0.1 seconds of Web page delay, will directly lead to customer activity decreased by 1%.

In addition, the website performance not only affects the user's browsing experience, but also directly affects the SEO effect.

2. Visual Design:

Color collocation is consistent with the site positioning, style design is consistent with the target user preferences, which is the key to determine whether the user stops. Here to share a color association chart, I hope that the non-designers can also have some color knowledge popularization.

3, Navigation Category:

For users who have no specific purpose, they are generally netizens from the navigation categories into each channel. Whether the navigation classification is reasonable, the classification title and the content page are valid corresponding, these will directly affect the user's browsing experience and the efficiency of accomplishing the task.

4, search function:

For those who have a clear purpose (for example, to buy a product), the preferred action after landing the site is in-site search. In particular, an electrical business site, the site search function of ease of use (search speed is fast, search results are accurate, whether to support a variety of combination search, etc.) will greatly affect sales into a single.

5, the content of the website:

Web operations, the content of the king-this is a constant truth. The content core of media type website mainly depends on whether the information content is updated timely, whether the writing angle is fair and rational, and the content of the Electronic Business website mainly includes the goods and promotional activities on the shelves.

6, interactive design:

Interactive design includes 3 aspects: interface design, navigation design and information design. The interface design involves not only visual color, but also the ability to do something to the user, which is designed to convey some information to the user through a Web site that allows them to understand some of the tasks they are working on and how to accomplish some tasks in the next step.

7, Login (Payment) mode:

The diversity of landing methods has only begun to become increasingly important in the last 2 years. Whether the website supports the use of Sina Weibo, watercress, QQ and other account landing, has become an indispensable user to use the site a convenient function.

A variety of payment methods mainly refers to the electronic business site, because the personal online payment habits are larger, so whether support net silver, Alipay and other ways to pay, will directly determine the order turnover rate.

Conclusion

In order to facilitate the understanding and memory of the content of this article, I use 7 sentences and 1 diagrams to make a summary of this article.

1. The website performance stability Achievement First impression; 2. Visual design affinity to allow users to stay; 3. The navigation classification clear lets the information accurate transmission; 4. The search function makes users more efficient; 5. The content of the site to allow users to stop lingering; 6. Interactive Design pleasure makes users happy; 7. Sign In (Payment) A variety of ways to make users feel convenient.

Website user experience, is a very broad concept, in order to facilitate understanding and memory, simple induction can be divided into 7 content: Site performance, visual design, navigation classification, site search, site content, interactive design, login (payment) mode.