How to select keywords

Selecting keywords is one of the most important steps in web page optimization. People tend to come up with several keywords, use them in webpages, and then submit these pages to the search engine to get a good ranking. It is unknown that this will not always bring you the desired results.

Before optimizing a webpage, you should spend some time figuring out which keywords or keyword groups you need. Search engines are definitely an important source of access, but it takes some time to make full use of their advantages.

First, we must avoid being radical. Sit down, open your favorite text editing tool, open your webpage in another window, read your webpage from start to end, and then stop and think about the following questions:

V what is my webpage related?
Which words in V can accurately describe the content of the entire webpage?
V what are the keywords that a person may use when searching for similar information on a search engine?

When you find the answer, immediately record the words or phrases you think of, and then select the keywords that best suit you. My practice is to select 1-2 medium-hot keywords in the keyword list (because too popular keywords are often not easy to get a good ranking ), this keyword is used as the basis for key optimization on the web page, and some secondary unpopular keywords are also used in the web page, in order to search for these uncommon keywords, my web pages can also appear in the results.

Repeat the preceding steps to optimize all the pages on your website. Note that you need to develop a unique keyword list for each web page. The keyword lists on different pages cannot form a "Competition" relationship, but should have different focuses. However, this does not mean that the keyword list on each page must be completely different, and there are some similarities between the keyword list, but it must be noted that the keyword list cannot be 100% identical, this is because the ranking in 20 search engines is better than that in a single search engine.

Now you have a complete set of keywords, but it may contain some very popular words, such as MP3, books, and computers. The next thing to do is to scatter these hot words. It sounds cool, but if you are a beginner, you won't be able to rank well in these keywords. Even search engine login experts (most of them) try to circumvent these keywords, because they are too popular and thousands of websites are competing with them as the target keywords, even if your web page optimization skills are superb, you cannot guarantee that you can rank top. Therefore, you need to embody these keywords.

Think about the deformation forms of the above keywords. If you were planning to use "Books", how would you change it to "buy used books online" or "Antique Bookstore? Although it is not easy to rank well under these phrases, it is much easier than the original keywords. In any case, ranking the top 10 keywords in a search engine is much better than ranking 500th keywords in a popular keyword.

If a word related to your website content is often spelled incorrectly, you may want to use it to optimize the webpage. However, misspelling keywords often affect the website's authority. Will you purchase a product from a merchant that does not even have a wrong product name? I don't think so. Therefore, be careful when using misspelled words.