How to speak as a personal seoer (II.)

Number 5th I have published an article on the seoer of some of the experience, and I think of a lot of talk about single process encountered problems, hereby write the second article on the single article and the vast number of seoer peers to share. Maybe because of a regional problem or something, I found that every local customer to SEO understanding is not the same, such as Beijing's customers, the network is more sensitive, and most of the customer relative to understand SEO, but also to do SEO to bring him the benefits, but there are a lot of local customers are still unfamiliar, only know the ranking, Even how to use rankings to bring benefits is not clear. The following network continues to share with you: as a personal seoer how to talk about single two.

　First Class Customers: No Web site and do not understand the SEO

First of all, it is the most difficult to talk to this type of customer. This kind of customer base most of the entity shop or ordinary wholesale and retail industry majority, the general company Enterprise basically has its own enterprise station, so for this kind of customer how can we convince the customer to make him willing to do optimization, to pay and we cooperate?

Recently met a consulting client, basically is the above situation, the entity shop and no website, the customer is to do the local hairdressing hair industry, the following problems come, the customer through the network to Tianjin SEO, contact me after simple communication, I began to target the customer's industry keyword screening and analysis, including analysis of competitors, Customer first asked the price, I probably based on the index and related search including competition to quote the price, and then the dialogue let me a little hard, because this kind of customer to the network really do not understand, customer question: Ranking how to make money? What if I have to do the cost of optimization? Has the ranking been optimized for the same position?

This time we have to calm treatment, in the customer recognition optimization costs under the premise of each of the customers to answer each question carefully, of course, if the customer even our quotation is not recognized, or we can not accept the price of the words to allow customers to contact other peer consultation, this time 2 days in the phone call back If the customer approves our offer or if we can accept the price we have given to the customer, then to be careful to answer the customer questions, the ranking will bring more to the customer site to show, customers worry about the optimization of the loss of money, this we seoer also can understand, the first such customers are no site, so the task of building a station has come, Suggest the general seoer usually make some friends of building stations, of course, they will build a better station, the first choice according to the customer's industry design site structure, more in line with user experience, if the user experience a good ranking stability, I believe that 90 of customers will make money. On the ranking issue, we have to and customers carefully explained, we need to do the work, the maintenance needs to do, not ranked up on the site does not need to manage, long-term maintenance, but also to the pros and cons of the bidding, such as customers do Baidu bid 1-2 months of cost is enough to optimize the cost of 1 years and so on, To our advantage to the advantages of speaking with customers, so that customers understand the advantages of doing optimization.

　The second type of customer: Have a website (according to the customer to the SEO understand the situation to analyze)

In fact, this kind of customers in general relatively good talk about some of the following, we analyze the reasons:

First of all such customers have their own web site, that he has a demand for the network, of course, do not rule out face works, why would we seoer to consult the optimization? Also in order to rank, because the customer in the query industry keyword when the top of the list is his competitor's website, will certainly have an impact on the interests of the customer itself, Then we encounter such customers like the need to seriously help customers analyze his industry, the industry's key words, competitors and so on.

This kind of customer my general method of operation, first to understand the customer's industry, and then analyze the industry can do the keywords, and then the key words according to the relevant search and index to do a good job, and then analyze the customer's existing Web site, to see the structure of the customer site is not a problem, whether the user experience, whether the need for revision or Of course, if the problem is not very small or not recommended to rebuild the station, one is to change too much to be down the weight of the loss, to deal with the problem of Web site, at this time to communicate with customers, our professional analysis of the data to him, patiently explain each word, such as a word conversion rate is high, can bring more effective customers, Then with the customer talk about competition to say the problem, the competitor data statistics out, also let the customer see, so that customers have a comparison, so that customers know that the optimization is necessary to do, and to do it immediately, to achieve this effect I think this single is much simpler. Of course, SEO do not understand the same as the customer is the way to talk, or the combination of the first can also be basically to let customers recognize the trend of the network.

　Finally, we share the following two kinds of quotation scheme when talking about the list:

Quotation proposal One:

According to keyword optimization of difficulty quote fees, keyword ranking optimization up to the later maintenance can give customers a simple training, we do not need to operate, at this time we can empty out the next single, customers will also save some maintenance costs, of course, training words to see everyone themselves, you can properly receive some training fees. If the customer needs to let us maintain, we recommend that the keyword optimization to Baidu home cost 百分之5-10 charge, the specific situation of their own and customer consultation.

This cooperation of the payment method suggested that everyone in the early 80, ranking to the home page after the closure of 20, and finally talk about maintenance costs, maintenance can allow customers to do quarterly advance.

Quotation Scheme II:

Keyword optimization in accordance with the difficulty of pricing, keyword optimization ranking home, began to maintain 12 months for customers, or the optimization period of 12 months can also be. (In fact, the maintenance costs are added)

This kind of cooperation of the payment method recommended that everyone in the early 60, the key words to the home page after 30, the end of the 10 12th month settlement, the second year specifically in the negotiations and customer cooperation issues.

Everyone has questions can be in my blog message, excellent hundred network is willing to work with the vast number of seoer together to discuss and share.

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