How to use internal Pages to Improve website rankings

Let's say a few words first. The original content is indispensable, and then there are regular updates, especially when sending external connections, do not always send the homepage, multiple details page connection such as my http://www.111cn.net/e63 hair is better.

First, original content

There are many related articles on the Internet about how the website content is original. Let's talk about the impact of copying content on website optimization.

When we optimized a customer's website, our colleagues responsible for updating the website told me that there was nothing to write on the website and we wanted to copy it online. In fact, I think many website owners share the same feeling. Recently, due to the large number of orders and time constraints, we have no time to write articles. To keep the website content updated, we will find several articles on the Internet every day and copy them, however, many problems have been found during the two-day website inspection.

1. Snapshots are not updated

Our friends who are interested in our website should know that the previous day's snapshots were taken on our website, but today we found that snapshots were taken five days ago, and nothing else was found on our website recently, that is, the content is not original as previously, but copied from the Internet.

2. Included but not increased

Because the previous weight of our website is still acceptable, the published articles will be indexed in an hour or two, and the copied articles will also be included. However, during the query on the next day, the total number of website records remains unchanged. After analysis, because there are too many similar articles on the Internet and the value of the articles is not high, the article will be deleted after secondary screening by Baidu. This will cause the weight of the website to decrease for a long time, this leads to the third problem.

3. Keyword ranking decline

A few days ago, Baidu had undergone a major update. At that time, our keyword ranking had not changed. But in the last two days, we found that the ranking of several of our keywords had dropped by several. After analyzing our website, we found that our competitor's website has not changed, so we can see that it may be because of copying articles.

2. Content relevance

There are many differences in content relevance, such as relevance between content and keywords, and direct relevance between content and content. Let me give you an example and you will be very clear. For example, we do not have a worry-free technology website for Hefei website construction and Hefei website optimization. If each time we update the content, we only need some text message content, this is irrelevant to our website. In this way, the search engine cannot give you a better ranking. Our website content update should be carried out around our keywords. In this way, not only the content is related, but we can also constantly create long tail keywords to get more traffic for our website, get more customers.

Third, keyword links

As we just said, our updated content should be related to our website and keywords, so our keywords will basically appear in the content, so that we can link the keywords for which we want, point to our homepage or target page. We recommend that you try to add no more than three links to an article, which is the best effect. We will give a detailed description of why.