How to use the quality rating of web pages to meet user needs

Baidu search's quality rating for websites many webmasters are studying the status. what kind of website layout will be favored by search engines? What kind of content can attract crawlers to capture websites? So today we will analyze whether different websites

Baidu search's quality rating for websites many webmasters are studying the status. what kind of website layout will be favored by search engines? What kind of content can attract crawlers to capture websites? Today, we will analyze the quality rating requirements for different websites in different search results. I have also written several articles about this type before, but I don't feel very detailed enough. I will share one article today to learn from each other!

I. original text requirements

The original text requirement indicates that the search entered by the user requires a specific article, which is usually searched by the article title, a sentence in the article, and so on. You can find a specific article through this search.

There are two common requirements for the original article:

If you are looking for an article, you only need to find the specific article and give a score based on the article quality;

Find the answer to a question. if there is no answer to this question document, the search score is generally low. if there is an answer, it is based on the cost (convenient or not) the score is relatively high.

Note: In the original text search, if the url hits this sentence, the source, context, and source can be known, at least related. Based on the quality, integrity or not to determine whether the demand meets the situation, the score is usually relatively moderate. If it is determined that the origin site is original, the page score is quite high.

The original text search sometimes appears in one part of the entire article, which is not easy to find. in this case, you can use the search function of the browser to find the original text. Use the Ctrl + F hotkey to call out the search interface, and then enter search to search on the webpage. For long searches, especially those with punctuation marks, they may not be found due to slight differences or full-width half-width punctuation marks. We recommend that you use a small part of the search.

For example, if you search for a domain name that will be downgraded to a person in Sri Lanka, you have to worry about it first. This sentence may be included in the webpage, but it cannot be found because the full-width and half-width punctuation marks do not match. At this time, you can only search for "The day will be reduced to the person of the SS", and then check whether some of the context can match the search.

II. Q &Search

Q & A searches are a very common type, that is, users have problems and want to search for answers by search engine.

The general measurement criteria are as follows: whether a question is answered, and whether the answer is accurate, direct, and valid. For too professional questions, refer to replies, comments and other feedback to determine the quality of answers. If possible, find the authoritative answer and then judge. A page with no answer is generally rated very low.

III. search for game demands

Game requirements mainly include online game play, game download, strategy, introduction, and video.

Addressing Requirements: go to the official website to play games;

Interactive operation requirement: play a game at a site;

Information Requirements: Find the Locke Kingdom strategy and other related information

IV. image search

The richer and clearer the image requirements, the better. If the image resources are invalid and cannot be viewed, there is no value. Therefore, the search feedback on this page is an invalid page.

5. novel reading search

The main requirement of novels is online reading, followed by downloading. The general evaluation principles are as follows:

The home page and directory page of the original official book have a high score, which is estimated to be a full score. even if you need to purchase permissions for some chapters, you can get a relatively high score, update to the latest chapter (or complete all the chapters). you can view them online for free and score the page quality. for example, if there are too many advertisements, the layout is slightly poor, and the score is halved. the chapters are incomplete, if a small number of chapters are missing, the page quality should be halved. only a small number of chapters can be viewed online. if other sections are missing or require permission to read, the score is generally low;

6. software download and search requirements

The download page score on the official website is basically a full score, and the other pages should be no worse than the home page.

It is important to download and use the key factors that meet software requirements. If you cannot download the software, it is very useful to users. you should also consider the software type, whether it is a free software, or not. Some important reference principles are as follows:

If it is a free software or shared software that does not affect usage, the result of a well-known download site has a high score. For example, if you search for [Thunder download], the download pages of the sky, the Chinese army, and the Pacific Ocean all have a higher score. if you want to register the software for free, it is difficult to use the software without registration restrictions, if the version is restricted, the cost of obtaining user information is high and the score is low. if the version is easy to use, the median score is used, for example, photoshop download and autocad download ]. The result limits the download speed of software to be used. For example, many users have installed Thunder on their computers. if large software and online games can only be downloaded by thunder, the user can install it by default, without affecting the score. If you need other software to download it, you need to cut down the score.

VII. search for video watching demands

You can search for TV series, movies, and TV programs. users mainly want to watch TV series online, followed by downloads, introductions, movie reviews, and actors. Videos can be divided into single and continuous videos. A single TV program, such as a movie or a TV program, continuous TV series or multiple variety shows. During the evaluation, we mainly consider whether the video can be viewed or not, and whether the video is clear. If it is continuous, you should also consider whether the arrangement is orderly, complete, and whether there is any latest series. Some results require software or plug-ins to be installed for playback. this increases the cost and the score is lower than the direct playback rate. Video searches rarely have full marks, because there is no official website. The general evaluation reference principles are as follows:

The series are complete (the serialization is updated to the latest version), arranged in an orderly manner, and can be effectively watched and scored in the middle;

A wide range of encyclopedias, based on the needs, if the demand is also high, the intermediate score;

The series are not complete (for example, the number of a few sets is missing), and the series are not arranged in an orderly manner, which is slightly lower;

A single episode, but it is easy to get a complete list of episodes;

You need to install Qvod and Baidu audio and video, but the series is updated to the latest version. depending on the quality, if the page quality is poor, you need to change it.

Simple Introduction to TV series, highlights and announcements, and a specific episode, this type of search effect is generally good.

8. search for pornographic content

When looking for pornographic resources, you need to go to the last step to determine whether the resources can be obtained and then scored. Don't stop seeing the word "attractive", because there are many fake pornographic websites that allow people to click frequently, but only advertisements and no relevant resources. Generally, no real pornographic resources are provided, that is, they do not meet the user's needs and give a lower score.

The above is an analysis of the search results of eight types of websites. What are the users' starting points, the center of gravity, and the requirements. Therefore, when analyzing users, we should take the search results as the starting point, consider users' urgency, and stand on the websites of users' needs. for example, long-tail words are the best results, to match long-tail words, you have to look at the real source of website traffic to analyze the phrase. I believe that after reading this article, the webmaster has to try to evaluate the score for his website. The good and the bad are the most clear. how to make improvements based on the score depends on himself.

This article is published on the 53 Courseware website http://www.53kj?com/. download the link for referer!