Ideas on mainstream video websites becoming Video Service Providers

"Reprinted with the source: http://flyingchen.5gme.com]

WithWeb2.0Video has gradually become one of the most important information transmission media on the Internet. Without a doubt, the faster the network today, video will become the standard for mainstream websites, and gradually become an important supplement to text and text, and even a substitute for text and text. Based on my personal experience in video websites, I believe that vertical websites will gradually become video-based. The number of vertical websites is huge, and the demand for video is also urgent. If you can createPAAsPlatform, there will be an unlimited demand market.

Maybe you have to say that there are no special graphic and text service platforms in the text and text era. Why can the video service platform stand up??This is indeed a good problem, and it is the difference between text and video that makes the establishment of a video platform more meaningful.

We may wish to consider the huge difference between video and text. In terms of cost, technology, and O & M, we all put forward higher requirements for website owners. Let's analyze it in detail.

Cost first. Image and text require less computer storage and bandwidth fees. Videos are different. HD movies are prone to G , storage is tight; the cost of bandwidth is even greater than that of millions every year. In addition, the cost of text and text creation is low. You can use other URLs copy now, the video is different. Unless you download the video file and manage it yourself, you can use another player without any control. These are all factors that small and medium-sized websites cannot afford.

technically, video websites require good coding techniques. CDN Monitoring and Management Condition Technology, distributed Management of a large number of video files Technology, video website construction and optimization technology, etc. The absence of any one may damage the user experience and lead to the loss of users. However, video training is as good as you think. Looking at the recruitment of various video websites, you will know that the code has been hanging for a long time. CDN . These are also a major challenge for medium and small websites.

The above analysis is rough, but we can still see that the video service market for small and medium websites is huge.

Let's look back at the current mainstream video websites, Youku, Tudou, ku6, joy.cn And other issues. First, the bandwidth cost is high. It is said that the monthly average of a video website CDN Consumption near 3 10 million. Second, lack of high-quality content, especially in 09 Piracy has become a bottleneck restricting the development of these websites. It is accompanied by a desire for high-quality content and a flash sale. 500 One episode of the film was suddenly frantically raised 2000 Up. Third, profit. Currently, no video website has been recognized for its profit, although all of them are shouting that they are making money.

So how can we solve these problems? I don't know. If it can be solved in such a simple way, today I will not be me.

However, we can imagine the problem one by one. The bandwidth fee is too high. Currently, each VOD is about3About a dime, the price for movies and TVs may be higher. However, I believe that if you can provide video services for small and medium-sized websites and vertical websites, and sign a suitable price contract, you can make up for the bandwidth fee to a certain extent.

for poor quality content, I think cooperation is the fundamental path. Because it is impossible for you to cut off all TV station programs, or CCTV content. However, according to the long tail, we can cooperate with a large number of vertical classes to enrich video resources. To a certain extent, you can still surpass the possibility.

the video platform I imagined has the above two capabilities. The Platform divides users into platform providers, content providers, and video service demanders. Platform providers provide video services, including video technology output and video file management. CND technology, information interface and billing. Content Providers can submit their videos to this platform as their own private property. It can also be the demand side. The third category is the demand side of the video service, which is mainly vertical websites, Small and Medium websites, and enterprise websites.

In the future, the platform ecosystem should be like this. Platform providers provide a virtual trading place that complies with commercial rules. There are a large number of content providers involved, including local TV stations, vertical websites, corporate websites, and independent producers. They provide a lot of valuable content. These can be used exclusively by the user or traded on the platform. For example, a local TV station can trade a financial program to a platform provider or other demanders. Platform providers provide video statistics and billing services. This includes video playback, AD splitting, and accounting of each transaction for exclusive users, and "tax" is extracted from it ". Platform providers can seek cooperation from content sources like ordinary demanders.

As a platform vendor, I think the most suitable is the current mainstream video websites, because they have a lot of valuable O & M and management experience on video websites, which can reduce O & M costs, optimal Management Cost and user friendliness. It is also of great benefit to its own development. To some extent, it solves various problems such as bandwidth costs and content purchase costs. More importantly, we have also found a way to make profits.

I boldly imagine that mainstream video websites will enter this model more or less next year.