Imitation apple Samsung mobile payment not broken barrier

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Samsung is also handing over embarrassing earnings after mobile-device sales have slipped. But this does not prevent Samsung in the mobile internet and the terminal market, still has a strong appeal. Strong technical strength, rich resources and a steady stream of money offensive, so that Samsung can arbitrarily choose the field of exerting power.

This time, Samsung decided to continue to follow Apple, the introduction of simple and efficient mobile payment model. It is undeniable that Samsung in mobile payment even more tricks, there are parody traces. and follow the apple everywhere, or for a further large-scale decline to bury the foreshadowing.

No NFC Samsung mobile payment play Tricks

In fact, Samsung has moved on to mobile payments as early as before--still after Apple's NFC-based mobile payment was released. To quickly compete with Apple, Samsung did not develop its own mobile payment technology, but chose to partner with PayPal, the world's leading mobile payment leader. On some Samsung phones that support fingerprint scanning, PayPal's fingerprint payment is supported, that is, by fingerprint scanning to verify the identity of the user.

But it is clear that, in partnership with giant companies, Samsung is not cheap, and there are a variety of obstacles in the market layout. Not only because of the complexity of the cooperation process, not to quickly enter the market competition, but also to separate a lot of revenue, which Samsung would not want to see. To be more independent in the mobile payment model, Samsung opted to engage with U.S. mobile payment solution startups, LoopPay, to negotiate cooperation issues.

It is understood that LoopPay has a technology called magnetic Secure Transmission (MST) that can wirelessly transfer information from debit card and credit card magnetic stripe to store clearing equipment without the need for a swipe. It is rumored to be more extensive than Apple Pay, as it simply mimics the swipe action, which is supported by ordinary swipe machines without the merchant's newly installed NFC device. Although negotiations are still ongoing, the prototype of the mobile payment system has been created on the Samsung phone, according to people familiar with the situation.

A lot of problems Samsung mobile payment Outlook is worrying

But the question is, as long as it's wider than Apple Pay, will Samsung be able to catch up with the mobile payment industry? For now, Samsung has a lot of problems with the mobile payment industry. The first natural is the system problem, it is well known that Samsung's smart phone equipped with the anroid system for development systems, viruses, trojans and so on in recent years into a surge trend, the security situation is grim, user personal information and privacy breaches of the incident often occur. Samsung wants to make mobile payments, must be in the Android system based on deep modification, as far as possible to avoid security risks. And it's going to be a long process that can't happen overnight.

The decline in Samsung's smartphone sales has been an indisputable fact, especially for high-end flagship handsets, far from Samsung's expected sales. With mobile payment technology and hardware, which is bound to increase costs, and thus raise the terminal price, Samsung does not seem to be able to fully persuade users to buy this kind of higher-priced products.

In addition, in Europe and the United States market, Apple has taken the lead in false start, with many enterprises to cooperate. Users are getting used to Apple Pay's mobile payment situation, and if Samsung mobile payments are not available early next year, they will lose most of their favorite adopters. Samsung mobile payments are unlikely to win after users have become loyal and sticky with Apple Pay. Even if Apple signs an exclusive agreement with a partner, it will have a deadly impact on Samsung's mobile payment business.

More importantly, LoopPay, as a start-up company for mobile payment solutions, has almost zero prestige in the industry and in users. This directly leads to the lack of the necessary credibility of its MST technology, which users will be sceptical about. Perhaps Samsung will have to spend a huge amount of marketing money to persuade users to use it-which is much worse than Apple's credibility.

One step behind Apple, Samsung's future is worrying.

In terms of the overall situation, many of the problems encountered in the mobile payment sector are not the first time Samsung has suffered a setback in its competition with Apple. Samsung has been playing the role of "follower" and "copycat" in its confrontation with Apple. It is almost doomed that Samsung will be at a disadvantage as the competition escalates. Samsung lags behind Apple, not only in the product end, in the system, eco-circle and other soft power is far worse.

Samsung is lagging behind Apple, and the crackdown on new areas has highlighted its biggest crisis – without technology at its core. Or there is no core driving force to lead the trend, only follow the Apple is led by the nose to go, exhausted. In fact, for Apple, it is not necessarily suitable for Samsung. Samsung also has the advantages Apple does not have, such as an independent and comprehensive industrial chain. What Samsung needs to do is find a way to develop for itself, rather than just staring at Apple's every move. (New discoveries of science and Technology, Constantine/Wen)

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Imitation apple Samsung mobile payment not broken barrier