Introducing local industry solutions from Zoho CRM to see the landing of foreign brands

Zoho, a leading global provider of cloud services, has launched a CRM industry solution in the Civil Service network, covering applications in it, education and training, trade, manufacturing, finance and more than 27 industries. This not only indicates that Zoho CRM has a good user base in China, but also reflects Zoho's localization strategy acceleration in China market.

In recent years, especially the popularity of cloud computing, including the traditional industry, more and more enterprises, can be at a lower cost and less risk, the use of international first-class enterprise management system. As one of the preferred management tools of enterprise managers, CRM has received unanimous attention from all walks of life. But at the same time how to build a general-purpose CRM to meet their own industry and business characteristics, and truly bring value to the enterprise, rather than CRM on the CRM, is a common problem for many enterprises.

Based on years of experience in CRM for Chinese customers, Zoho has summed up the common needs and business processes of various industries, thus providing a targeted solution with deep industry and corresponding customer best practices. Zoho China product director Long Zhang said, "Zoho CRM applies to all walks of life, thanks to the flexible customization capabilities of the product itself, the integration capabilities with Zoho other products and third-party systems. In the future, we will continue to deepen our understanding of more industry needs and provide customized CRM solutions for more industry users. ”

China is one of the fastest growing cloud markets in the world, and Zoho has been in China since 8 years ago. Since entering the Chinese market in 2007, Zoho has been cooperating with its strategic partners in China, and has been providing free implementation and customer support services to Chinese users through its local customer service and implementation team. This Zoho CRM introduces the industry solution, showing Zoho's confidence and importance to the Chinese market.

"If you want to really put CRM in order, you have to look at the fact that CRM in different industries will present a different face," said the director of customer service. After 8 years of accumulation, hundred will be more than 130 segments of the industry to create a relatively mature solution. The practice proves that the industry solution has great significance to the user's success on-line, it solves 80% common problems in the industry. The remaining 20% of the individual needs of the enterprise can be solved by the flexible customization capability of the product. We can give hundreds of users, not only a set of CRM products, but also in his industry, other enterprises off-the-shelf wisdom and experience of the embodiment of industry solutions and thus won the majority of users. ”

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Hey, this is actually a press release. The title of the party was ha. How to say, said foreign brands in China is not acclimatized to die more, is also the fact. Too many factors: not in time to respond to the special needs of domestic users, the global price system is not flexible ... But they all really wanted to develop well in China at first. Here we do not discuss the national brand, only the case of Kazakhstan. Foreign brands are certainly good, no matter their success is unsuccessful, can give us some examples of learning or reference. Make the market more lively. Zoho This manufacturer's practice is more cautious, first find domestic partners, together promote products, do localization support, according to the situation and then make adjustments. The road is still long, slowly groping it. As long as the intentions, perseverance, can grow.

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Introducing local industry solutions from Zoho CRM to see the landing of foreign brands