Investigation Report: The company's blog has the lowest credibility

Forrester Research recently issued a survey report (full-text reports can be obtained from the Forrester website), pointing out that the company's blog has the lowest level of trust among various information sources, only 16%, the email credibility of acquaintances is the highest, that is, 77%. Forrester suggests that if a company blog only promotes itself or its own products, you don't have to worry about it.

The report also pointed out that the degree of trust that bloggers or bloggers often read is slightly higher than that of corporate blogs, while those who trust corporate blogs generally trust other sources of information. Forrester
Consumers are skeptical, because they think that the company's blog and they are in a wrong status. Forrester
It is recommended that you save your time if a company wants to build a blog to promote itself or its own products. And those companies that already have blogs, if their blogs can bring sales, positive suggestions, arguments, or PR
Effect, it is worth retaining, otherwise it is better to turn it off.

However, the Forrester report also raised some questions. Blog couneller is an organization dedicated to providing blog and social media services for companies. They listed some of their member blogs, they are considered trustworthy:

• Rubbermaid
• Microsoft
• Accuquote
• Analog Devices
• Cisco Systems
• Coca-Cola
• Dell
• Direct2dell
• General Electric
• General Motors
• Graco (Newell Rubbermaid)
• Intel
• Lenovo
• Mayo Clinic
• Molson
• Nokia
• Orange business services
• Petro-Canada
• Pitney Bowes
• Robert Wood Johnson Foundation
• Rubbermaid
• SAP
• Sharpie (Newell Rubbermaid)
• Walmart
• Wells Fargo

However, Forrester
The report seems a bit left-right. If your company blog is useful, you can keep it. If it is useless, you can turn it off, not just the company blog, but any blog. Whether you believe that a company's blog has many factors, generally
For example, I have read a lot of interesting things from a blog written by a Google employee, such as driving a flight to the headquarters for dinner.

Source: http://www.readwriteweb.com/archives/corporate_blogs_trust.php
Source of Chinese Translation: comsharp CMS