3.1 Product Preaching
3.1.1 Why should we talk about product preaching ?-Pre-product conception, market analysis, demand, etc., are product team and research and development team in the main participation, into the research and development phase, according to the actual situation of the product will be in the appropriate time to let other relevant teams start to understand the product, to this time, generally need to carry out internal propaganda products.
3.1.2 The main objects of the sermon include-Customer Service-market-sales-operations-Other
The purpose of 3.1.3 product preaching-In-house training to familiarize team members with product features and tuning-gain recognition-unify vision-motivate morale-gain trust support
3.1.4 The significance and function of product preaching from different departments-Customer Service: Help the customer service staff to better organize and understand the next work, including customer service questions and answers and other processing processes-the market: understand the product, in order to facilitate market personnel to prepare their promotional strategy, how to packaging products, etc.-Sales: Understand the product, in order to facilitate the sales staff in advance and existing customer communication, Prepare for sales preheating-operations: Understand the product, can better enable operators to participate in the product, early understanding of product features, reduce late communication barriers and costs
3.1.5 the way to preach products
-Internal Product recommendation▲ Foreground Forecast (researcher, sampling, conclusion) ▲ product demonstration ▲ Product Trial
-Attention Control▲ Atmosphere ▲ Guide (the object is not necessarily professional, it is possible to compare "silly" comparison "soil", pay attention to the acceptability of the object) ▲ For example, "Sales staff may not really understand the" traverse once ", customer service personnel may really not understand the" closed loop "
3.1.6 The goal of product advocacy-Gain recognition and support-help other teams better understand the product-help other teams work better, faster and more harmoniously around the product
3.2 Market Promotion Assistance
3.2.1 The content of product propaganda material-including ▲ website ▲ Mobile application ▲ PR data ▲ print ▲ ...-purpose: To ensure consistency of product alignment and product description (note that it is not interfering with the work of others)
3.2.2 mainly for-Marketing PR operations and sales
3.2.3 Case-Spice 020/Chengdu on your fingertips/live for foodie
3.3 Management and iteration after product launch-Analysis of operational data-in-depth experience products-focus on user needs feedback-continuous coordination with all departments-new version iteration and optimization
Lesson three Product Manager Job Responsibilities 2
