Let the blog go back to the content.

In my first contact with the word seo, the first to hear the famous saying is "Content for the king, the chain for the emperor." This sentence has been affecting me, today I will say the impact of content on search engine rankings.

A mention of ranking optimization, the whole of the Internet is full of SEO technology, many bloggers are now in order to rank and write, in order to PR and write, to SEO and write, I am no exception. But I think a bit put the cart before the horse, the content has always been overlooked things, excessive use of technology to pursue rankings.

Search engine boss Google's algorithm update, the most important goal is content farm, although Google does not define what is content farm, but I think we have some points in mind, one of which is certainly a large number of fabricated artifacts (spinning content) , and even a lot of it is junk content.

It goes without saying that Google is asking you to provide quality readable content, the weight of content far superior to other ranking factors. You may say you have a lot of links, including the exchange, the quality of the chain bought, but does not mean that the effect is better than before.

The search engine all algorithm's improvement, all is simulates the human thought, satisfies the user the demand. In other words, in order to get a good ranking, first of all to understand the needs of humanity (what I want, what kind of blog looks professional), but also to understand the working mechanism of spiders.

1. From the angle of user's psychological demand

Each article, we should ask ourselves a question: what does this have to do with them? They mean people who enter your site, and believe that they will only be interested in what they are related to. This will be from the content of the rich, the content of professional work, so that content is useful to them.

　　

　　

　2, from the search engine program angle

Search engine Spiders Crawl There are two kinds, one is depth, one is breadth.

The depth is that the spider crawls along the discovery link until it climbs to the front without a new link, then returns to the first page and then crawls along another link;

Breadth, that is, spiders found a lot of links on the page, it first to the entire page to crawl the link, and then climb the second page of the link;

In fact, no matter what kind of crawling spider use, it is unable to crawl through the entire Internet, can only crawl and included a small part of it. So, this needs seoer to guide the spider, so that it can include as much as you want it to be included in the information.

The internet is filled with countless links to the same keyword, and is filled with countless identical content. You want spiders crawling around all the same things. Does it agree? Although we are not completely original, it is necessary to keep 40% false original.

In a word, the content is Supreme, SEO is only an auxiliary means, is not necessary.