The clear expression of PPT, there are three levels of requirements:
1. Clear and visible.
This is the most basic requirement. If a page of PPT looks mess, Mimizaza's small print is put there, the audience is lazy to look at, how can let others all of a sudden remember content? ppt font, size, color should be clearly visible, to ensure that the audience can not only see, but also see clearly.
2. Easy to understand.
Say it again and you'll understand. This is mainly reflected in the language, neither archaisms nor clauses, let others smoke and mirrors, water in a chimera. Then I have a feeling: in fact, you do not understand my heart. Advise a don't around so many curved or misty poetry, make a clear my heart how good.
3. Reflect individuality.
There are many ways to show the character of PPT, such as using headings, clues, templates, and so on. Whether it is to show their personality or show the company's demeanor, all require the form of PPT and content organic unity, which is our pursuit of the highest state of PPT.
The following three principles must be adhered to in order to make PowerPoint clear and articulate the information.
1. Learn to stand in someone else's shoes and think about the problem.
Here is a way of thinking. To follow the principles of long live understanding. PPT can not play the art of behavior, only to let others understand, the expression of the message is effective. In Tsinghua University, there is a brother Super personality, the PPT of the graduation reply is difficult to understand, the tutor let him write inspection, he handed up a classical Chinese examination, there is no agency real name, wrote a word of his own. This is in the school, if in the company, the boss must give you a carton son, let you pack things to leave half an hour. The basis of individuality is to respect the audience and make them fall in love with you. So many of the ways we've talked before are not to let the audience spend more time thinking about your intentions, but to let others know what you're saying with less brain.
English speaking is in others shoes, meaning to stand in someone else's shoes, extended meaning to think from other people's point of view. In the photo, the child stood in her mother's shoes, but showed her style. To write PPT, but also to have this unique way of thinking, always from the perspective of the audience.
Workplace sentiment
You might as well play a little game with your friend. The game is very simple, please sit with your friend face-to-face, with two hands to the partner sitting on the other side of the word. After the good, look at your hand, if from their own direction is a "into" word, so congratulations, you are a careful, will stand on the other side of the point of view of the person. Because only you see the word "in", the partner sitting opposite you sees the word "person".
This way of thinking is emphasized as being in others shoe, that is, to think from the other person's point of view. This ability needs to be nurtured in practice, and the following few small stories can give you some inspiration.
(1) Cultural differences.
On one occasion, I went to Guangzhou on business, to take a taxi. It was the rush hour when the car was very difficult to beat. After a long walk, I saw a taxi parked on the roadside and walked past, and the driver was in the paper. I stooped and asked the window: "Master, go?" The driver's eyelids are not lifted, shaking his head, continue to load stamps. I am helpless, just want to go, a man, to the driver said: "Handsome ..." after he succeeded in the car left. Although, did not hear clearly behind the words, but "handsome" the word deeply educates me. In Beijing called "Master" very cordial, and in Guangzhou, "handsome" more attractive, this is the cultural differences.
To do ppt, you also need to consider the cultural background of the audience. This culture is not only a geographical difference, but also includes corporate cultural differences, as well as the company's internal brand image differences, and so on. For example, in Pepsi food brands, Odd is a child's brand, the brand's PPT will be lively, and Quaker is a healthy brand, about this brand PPT will appear sunshine, health. If it is reversed, it will make people feel "farfetched". And if even the image of the brand is wrong, you will not be able to let the leader accept your views on the brand's project.
(2) Language differences.
This difference is more prominent when dealing with foreigners. After listening to "national English", I understand that it is easiest to communicate with native English speakers because they can guess what you really mean. The so-called "say our chinglish, let the foreigners pain go". But if you catch up with the other English than you, the pain is you. A colleague once made a joke in Thailand. Thailand has a kind of rice noodle eating method, very famous. A big pot is hot soup, put the rice noodles in a colander, to hot soup rinse a rinse, cooked, fished out, put on some food code, meatballs and so on, poured cooked soup. Soup is stewed pork sauce soup, this colleague does not like soy sauce taste, and the waiter said to "clear soup (broth)." As a result, the waiter brought him a bowl of soy sauce soup, but no rice noodles, make our colleague speechless.
Many people in foreign companies like to use some of the GRE words in the PPT to show their high level of English. As far as my experience is concerned, the more complex the words are, the easier it is for others to misunderstand them. In general, listeners don't ask questions because they don't know a word on the PPT, and the result is that the message is not effectively communicated to the audience. If this is a very important message, it will have an impact on the effectiveness of the entire PPT report. Therefore, the more you write PPT in English, the more you should use simple words and sentences to reduce the probability of ambiguity.
(3) Cognitive level difference.
Or this clear noodle colleague, once asked me how to spell the past of an English word. I asked him if he was writing an e-mail to someone. He said, "Vietnamese people." "Oh, then just add ed, so they don't understand." My answer startled him, but I thought it was not unreasonable to think of the noodle experience.
The producer of the PPT is much more aware of the project itself than the audience, including the leader, because we are very familiar with the content of the report, dealing with the project every day, the core information of the project and all the details only we know best. The producer should take into account the asymmetry of this information, and in response to this situation, the production of PPT.
The specific requirements for processing information are as follows:
① the right level of information.
The boss needs to know the strategic level, the partner needs to know the tactical level, the staff needs to know the execution level. This is like a project management time Gantt Chart, to the boss to see the milestone level, with colleagues is to complete the project and the specific steps of the direct relationship, and the implementation of the project will be to explain how each work specific operation to ensure foolproof completion.
② the correct form of information.
The boss needs simple and clear conclusions and facts, the partners need the whole project planning and logical steps, the customer needs to know how to use to meet their needs. I used to write PPT in English, after returning home, in the university to give lectures to others in English. Many listeners reflected that it was difficult to accept. After receiving this kind of feedback, I changed all the speeches to Chinese, and replaced some elements of the western background with more Chinese elements, so that everyone understood faster and better.
Right side yourself and your audience, paying special attention to the cultural, linguistic, and cognitive differences of the audience, and what kind of information do they want to hear from the audience, and what forms of information are they most receptive to? Transposition thinking is not only we do a good job ppt a major basic skills, but also we treat each other, To deal with the basic principles of relationships with co-workers. Stand on the other person's point of view to the problem, the words with each other can accept the expression of the way out, the other side can understand.
How do you know the audience is clear, and ask bluntly: "Who doesn't understand?" Under normal circumstances, there is no one to raise their hands, who do not want to show their IQ is inferior to others. If you ask again, "Who knows?" Not a lot of hands, most people will choose to silence. The best way to get feedback from viewers is to look at the faces and eyes of the audience and communicate with them through this channel. In the listening process, the audience will write the feelings of the face, often after receiving information will subconsciously make some facial expression feedback. These expressions are not to lie. If you find that your audience has no facial expressions, they are not lying, and they have no interest in what you are saying. See people say human words, hell to say, we understand this sentence is to be good from the needs of the audience, the message they want to express "translation" into the other side can understand, listen to the content.
Comics 9
2. Do not learn Jay Chou ambiguous.
A little story that happened between my nephew, let me have a deep understanding of how to express the message clearly. Nephew this year, is a super fan of Jay Chou. His computer is a 5-year old notebook, no speakers, every day the speaker volume open to the maximum, and the sound is very poor. He still loves to sing along, with his voice in the broken sound of the split-fork. The combination of sound and voice really crashes. When he heard his singing at home, he could not help but stop to get rid of the torment. I am not interested in Jay Chou, never understand what he sang in the end, until one day, I went home, see nephew lying in front of the computer to sing Jay Chou song, babbling not a tune. I went over and said, "I want to see what you're singing." "Do not see do not know, a look startled, just know these songs lyrics written so beautiful, carry forward a lot of traditional Chinese virtues." As I said, my nephew came to me and recommended some of Jay Chou's songs that he thought was particularly good.
This thing is very touching to me. On the one hand I am doing self-criticism: We always judge things from our own imagination, rather than think further, and explore the reasons behind it. Maybe we'll say we tried to listen, but we didn't understand. The reason is because we forgot to see the lyrics. On the other hand, I also realized that when we communicate with others, especially through PPT and others, we have a higher demand for clear expression. It was as if Zhou Jie's message, which he had expressed in the song, was vague, so he rejected my fan. You must not like Jay Chou so drag, so that the boss to stare at the eyes, erect ears to guess what you are going to say, so, you are dead. All the content in your PPT ensures that the audience can see from any angle and distance from the venue, and try to make the audience feel comfortable. In the next few chapters, we'll introduce each of the various types of information to make the audience look effortless. Do not underestimate these details, they reflect the author and the speaker of the audience respect for the work of attention.