Method direction for SMEs to obtain capital investment and financing (medium)

I attended the Wuhan International Investment and Financing Project matchmaking conference. In the face of Fang Zong of Shanghai Jiashi investment, I learned the most important information about several practical cases he mentioned. I analyzed these cases, there are many inspirations.

Case 1:

The nest group is an internet group buying website that survived and will be listed soon in the hundred regiments. Fang said several reasons why he entered the nest group:

1. The Nest group is an early group buying website with old qualifications and a large number of users, which has occupied a certain market share.

2. The Group Buying content of the nest group is mainly for catering services, such as meals and tourism. websites that do not need physical purchases need warehousing, logistics, or even return for goods. The business content is rich but the industry chain is short.

I asked Fang Zong about the current situation of the nest group and whether it was profitable. Fang Zong said that it was not profitable yet. In fact, he did not pay much attention to the profit of the nest group. The important thing is how long the nest group can be listed. Investors get huge returns by listing their investors.

Case 2:

A company in Beijing that is a customized project-type enterprise resource analysis and decision-making system. Although the company is engaged in customized projects, Fang has great confidence in the investment. His reason is:

1. The company's PMNs can help large enterprises to integrate and analyze data in various fields. The target customers are not inferior to each other.

2. Although the company is a customized project type, it has many features and is a highly differentiated product with strong market competitiveness.

3. The company is an original product with intellectual property rights and core technologies, and has the ability to innovate.

4. The company's core team is very good and has a strong execution ability.

5. The company also acts as a proxy for Oracle-related products and performs system integration. its own products provide blank coverage for Oracle products and have a very rational and accurate market positioning.

Investors do not reject custom project-based enterprises, but these custom projects must have sufficient market competitiveness and are sufficiently different from similar products. Under the premise of being able to execute, this kind of company can also make investors get a good return.

Case 3:

A device manufacturing company is mainly engaged in piling machines on construction sites. This company was restructured by state-owned enterprises and has a history of more than 30 years. Previously, it was used for hydraulic lifting equipment. At present, it has developed a complete set of techniques for piling through the hydraulic principle, with no noise pollution, low Dust Pollution, high efficiency and energy saving.

This piling equipment is very unique in China and basically has no competitors, and it is widely used. This equipment can be used as long as it is used for piling at the construction site. Especially for the construction sites in various cities, which are surrounded by intensive groups or require mute operations, the advantages of this equipment are very prominent. Currently, the piling equipment is a one-time piling device. This equipment can be reused through a dedicated process, which has high reusability and greatly reduces costs.

Although the company's investment is still under negotiation, the product features are indeed outstanding. I am not familiar with the construction and construction industry and cannot judge whether it is really so good. However, what I have heard so far can at least make investors shine.

Summary:

The above cases show that there are principles and rules for investors to look for investment objects. The core principle is how long the investment objects can bring considerable returns and return on investment, it basically leads investors in their ideas.

In addition, different investors may have different investment strategies, some of which are conservative and some are radical. Their attitudes towards different industries and their understanding of the industry are also very different, therefore, do not lose confidence in your project or career because an investor does not invest. Remember that you are the biggest investor and beneficiary of your project.

Next is my thoughts and suggestions on how to choose a career and project for entrepreneurs.

 

Method direction for SMEs to obtain capital investment and financing (I)

Method direction for SMEs to obtain capital investment and financing (medium)

Methods for SMEs to obtain capital investment and financing (II)