Misunderstood 18 User Experience principles

1, the user will read the content carefully on the webpage

Inaccurate.

When users read the content of the Web page, a quick view of the majority, only when the user is very interested in the content, will be read verbatim; Good web design is to help users to quickly browse the content of the Web.

Yoyo: Now is the information explosion era, the user has little energy to read the content carefully, more to the grass, look at the picture, look at the first sentence, look bold way to understand the message. So in the new era, whether it is the design of Web pages or mobile products, the focus of information, user attention, the rhythm of the interface content, are the focus of the design.

2, all pages of the site need to reach within 3 clicks

Inaccurate.

Fewer clicks to reach the page will not necessarily make the user happier or more efficient.

Yoyo: Users do things with their own habits, these habits are their most comfortable, but not necessarily the most efficient or most reasonable. We design products to follow this idea, how to make users use the product most comfortable, safe, happy, rather than the most efficient, or even set a quantitative standard to demand this efficiency, because the requirements of forced often counterproductive.

3, the user does not use the scroll bar

Inaccurate.

Now users are accustomed to using the scroll down feature to get more information, although the top of the page position is still the most important, but do not have to squeeze all the content at the top of the page.

Yoyo: In particular, the iphone led the new era of smart machines, with a swipe down to see more content, has become a user acceptable and familiar with the way of operation. It's not about putting everything on top, but the designer remembers that the top is important. Generally speaking, the first screen of a Web page exposure is much larger than the second screen and later. For example, I have designed the real data of the product, the second screen and subsequent exposure only 10% of the first screen.

So in the design of a new era, focus on the focus of information, the secondary information can be traced through placement, irrelevant information do not place.

4, design is to make the website look better

Inaccurate.

Design is more than provide a good looking look, design more important is to provide functions, processes, solve problems.

Yoyo: If the designer just makes the website look good, first of all the interaction designers are unemployed. Even the visual, is now in the whole product to do vision, brand, user emotion, interaction, dynamic performance will be considered in the visual design. So I think there are no designers now just to make the site look good and work.

5, the website is designed to make it difficult and expensive for people with disabilities to use

Inaccurate.

The early integration of the design concept for people with disabilities, the design of the site will not increase the cost is not too high, the site would therefore serve the wider community of users.

Yoyo: Has done some public welfare design projects, such as Yahoo Mobile search and Amber Alert cooperation, but has not been responsible for the design of a disabled person to serve the features or products, ashamed, hope to have the opportunity to design some later.

6, the design must be original

Inaccurate.

Most designers prefer to redesign rather than refer to existing design forms, and they should consider that existing designs are validated and user-accustomed. The new design, as the designer needs to have enough confidence, can go forward.

Yoyo: Do not doubt this assumption, in the United States, the Internet company design team, many design managers will directly request subordinates, design must be different from the industry. But to do innovative design, we must remember these points: from the root, solve problems and have business value, respect for the industry and users already exist habits, do not innovate for innovation.

7, the site needs to be revised regularly

Inaccurate.

Users do not like to change, so the revision of the site needs to originate from a deeper level of demand, and not just for revision and revision.

Yoyo: Able to solve problems, have commercial value, from the impetus of new technologies, using the results of big data analysis, these dimensions to reflect on the revision.

Do not revise for the sake of revision, do not want to look for a facelift.

The successful case of website revision, see: "The Innovation!" Re-design of government website

8, provide more features and options, users will be more satisfied

Inaccurate.

Providing choices to give users a sense of control is a good thing, but too much choice will make users confused and unable to understand the product.

Yoyo: To provide the best choice, but to be small enough to do product design so, life is the same.

9, as a product designer, you and your user community are very much like

Inaccurate.

To think of users as themselves, will bring a strong subjective bias, the design is very unfavorable.

Yoyo: A lot of friends will come to ask me why some products are still used, should not be eliminated, why such a product can make money, completely unimaginable ah. It's only because you're not the target user. Even if you're designing a music product and you're a veteran listening to music, you can't see yourself as a target user, because you're just one of them.

10, users will make the best choice when using the website

Inaccurate.

In an ideal world, users will read all the information on your site and then discover what is most valuable to them. The real world is that users quickly browse the site and find the first content that attracts their attention, and goes one step further.

Yoyo: Users do not make optimal choices, and even users are often biased by other attraction factors. Therefore, we do product design to take into account these "unscientific not rigorous" factors. For example, you go to the supermarket to buy a bottle of water, out of the checkout time to buy Coke, chewing gum, potato chips, yogurt, you think just because you greedy, in fact, this is the supermarket design good. Hey. ：）

11, do not need real content/data when designing website

Inaccurate.

Early designers were using the placeholder "Lorem ipsum" to design the site, which would give designers a first thought of form rather than content. And content is the main purpose of users to the site.

Yoyo: Content first, form second. In the past few years, there are fewer examples of designing products with placeholders, and more and more real data is being described in interface design.

12, high user testing cost

Inaccurate.

There are many ways to test the user, the drawings test on paper, the quick interview of 5 people, all can bring good design input.

Yoyo: User research to do it will be beneficial, in fact, not so difficult, so expensive, so complex.

To the cheapest practical user experience method → "User research style!" How to make usability heuristic assessment

13, the product is easy to use, aesthetics is not important

Inaccurate.

The user is emotional, the beauty of the product to attract users.

Yoyo: "This is a face-looking society ...", easy to use is basic, good-looking is necessary ah. Sensible, also need to look beautiful as flowers.

14, user experience is ease of use

Inaccurate.

The value of ease of use is to make it easy for users to complete tasks, while the user experience covers all the experiences and feelings of the product to the user.

Yoyo: Explain these terms. Users Experience, user experience, the largest and broadest, Interaction design, interactive designs, visual design/graphic Design, visual designer, user research, customer study, Animation Design, dynamic efficiency, user Interface design, interface, the sense of interaction vision, visual majority bar ... Although each company is a different term, the skills and types of the industry have been unified.

15, leaving White is a waste of space

Inaccurate.

Stay White The control of the interface rhythm, visual design is very important, leaving white is a visual element, rather than a simple background.

Yoyo: Really met a variety of product managers, concentrated in the United States, repeatedly arguing with me the mobile interface of each location of the precious, must be compressed, to reduce the white ... Life you know, to have tension and relaxation, to the interface design you are confused ...

16, the user is rational

Inaccurate.

The user is not completely rational, and is based on emotional and emotional manipulation very much.

Yoyo: Man is not completely rational. If the person is completely rational, the world I dare not imagine.

17, user experience design is a link in the project

Inaccurate.

The user experience design should be designed throughout the project lifecycle.

Yoyo: If you still find the product manager to give you the demand, you do well, and then into the development of no one to find you, the design process is certainly not complete, you need to change the situation.

18, the success of Internet product design is happening overnight

Inaccurate.

Most successful internet product designs are crafted to take time to make.

Yoyo: One minute on stage, ten years under the table. We always see others the most glorious appearance, but never want others in the success behind the pain and tears.

The user experience is a very new industry, people are more and more attention, but not everyone has a thorough understanding, so myths appear. Hope that the entire industry to the user experience of understanding, in the efforts of the vast number of designers, more and more clear.

Misunderstood 18 User Experience principles