Mobile Apps-the Way to profitability

Last Update:2015-10-08 Source: Internet

Author: User

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throughout the development of the mobile Internet industry to date, there are plenty of profitable channels, but for iOS and Android developers there are just three kinds of revenue: purchase apps, In-app fees, Mobile Advertising Fees. In the industry of these profit ways have commented, today I do a small summary of the development of the platform to obtain a better way to profit, the experience of others is not important, it is important to find how to adapt to their own application of the income Way. OneApplication Promotion That's definitely the big deal, first of all, many developers just publish their own applications to 1-2 markets, most downloads are like parabolic, 3 days on the last 2 days (at least 5-6 applications are like this), here is a summary of the current mainstream market table (30 or so), Certainly not perfect, but certainly more convenient than the Search. When published in these places, began to the real tiring promotion period, the major mobile phone software forum to send posts to introduce their app platform, each forum has its own corresponding plate can be issued promotional stickers, generally as long as not malicious programs, moderators will not do too much interference in this Area. There is a reason for this job, when some users are interested in the application through word of mouth or introduction, the first thing is engine search or go to the market search application, if the first search, then it is difficult to let users continue to Search. therefore, the appropriate publicity on the network will improve the probability of the discovery of the application, so as to achieve the purpose of Promotion. And if you think your application can solve any problem, then be sure to express the propaganda, never expect users to use their own. If you think an E-cookbook will allow users to make all kinds of delicious food in various situations. Then you must explain it on the introduction, so that users can understand the Application's situational role before using it. How to make your own game better, more Good. An excellent application in the foreign market is easy to become the Tau Kok (of course, domestic more is). Regardless of which game, creative outstanding, art on the delicate concise, easy to start to generate interest, smooth movement, The story intriguing, even if not to promote the same will be very good development. Life-class applications should combine creativity with applicability, and the fundamental question is what the user solves, not the novelty of the Clown Software. In the early stages of development, it should be thought that the work of their own is worth promoting, whether there is market value, just entertainment, it can not go by its parabolic LINE. E-books can be used in the knowledge and tools of the subject matter, can be in the User's mobile phone for a long time, if you really want to do a good work, then please make great efforts to promote preparation it! second, The selection of materials How to make their own applications, games to do better, more good. An excellent application in the foreign market is easy to become the Tau Kok (of course, domestic more is). Regardless of which game, creative outstanding, art on the delicate concise, easy to start to generate interest, smooth movement, The story intriguing, even if not to promote the same will be very good development. Life-class applications should combine creativity with applicability, and the fundamental question is what the user solves, not the novelty of the Clown Software. In the early stages of development, it should be thought that the work of their own is worth promoting, whether there is market value, just entertainment, it can not go by its parabolic LINE. E-books can be used in the knowledge and tools of the subject matter, can be in the User's mobile phone for a long time, if you really want to do a good work, then please make great efforts to promote preparation it! third, The application of profit If you want to use the download fee and In-app charges, then before the start of the pricing work, first to understand the underlying market of similar software prices, if the same average price of $1, Then you can be set at the beginning of the application of $0.5 or $0.1, and indicate the promotion period, so that during this period your application should be a relatively satisfactory download, and so on to get the Market's recommendation, and then set back the original price can (of course, This is the basic parabola unless the application is really applicable). In-app charges are generally applicable to games, switch cards, buy props, membership services, and so on, these need to refer to the same kind of product pricing, combined with their own game difficulty, to reasonably arrange the user every payment can enjoy the fun (how can I say so classic words). below I focus on the means of advertising monetization, if you choose to use ads to earn income, prove that you are very wise, the vast majority of developers like me and not so good development technology, also find not so good art, also can not afford UI designer, of course, mainly for the Chinese public (the World's Top 3 Most unfavorable factors ) undoubtedly, The free application of advertising is most suitable for the development of China's national Conditions. So the first thing to do is to understand the current advertising platform Http://www.keymob.com. at present, the entire mobile internet industry is in a rapid development stage, any advertising platform may happen unexpectedly please prepare and counter-measures in Mind. Technical words are usually reflected in the update, it is good to focus on the platform update Dynamic. The main composition of The Advertiser and the daily average display volume is more difficult to grasp, I through the million move wisdom and AdMob home display comparison found that million moving wisdom road average daily in 50 million or so ,admob daily impressions in 1.9 billion this reflects a problem with the use of heat , of course, admob English advertising too much, and compared to the domestic advertising platform 50 million of the daily average display is already very high, only for reference. of course, to do application development is also to support the family, the heat is a choice, but the Low-volume new platform will be a good choice, because the new platform will have developers to encourage sexual activity, upload applications on the award of hundreds of yuan, ECPC than the general platform one times this is normal, There are the same things like winning: for example, Millennial media can sometimes pick up a more than 10-dollar-a-click treasure (this is true ). Compared to the stable old advertising platform will be stable income, but one is the quality of the application will have requirements, the second is generally not too low income, naturally not too high. Other filling rate ah, Click rate ah, the industry evaluation AH because will not be involved in the specific display amount, so you can get the answer from the mobile advertising platform evaluation, data certainly with the various advertising platform data error, but to the small world, the data should not have too big gap, and Third-party detection is more real. This evaluation system is actually very useful, many places have claimed their fill rate, how much, but the actual is not the case, and he can say summed up a lot of advertising platform, the new old have, there is a mobile ad column, there are various advertising platform the latest public news, Update speed is relatively instantaneous. From the linear graph can be seen in the advertising platform in one months in what state, the trend is rising or falling, in the following customer evaluation can be used as a reference. I began to touch this in July, called Keymob Advertising optimization tool, The role of this tool is simply to be able to load a number of AD platforms together, so that the filling rate increased, but also to get different ads, But he can also check to see if other advertising platforms are having serious deductions and saving some of the Platform's Mistakes. Here's the point ———— i'll explain how I use Keymob ads to configure the app ad Platform. the first is the choice of advertising platform, in order to face the domestic application for example, preferably foreign high price + domestic old platform + domestic active new Platform. Whether the user targeted, or their own profit-making occupy an advantage, whether the risk of high profits, or stable low-income are looking for a compromise point, can be described as a better sex price combination. In this combination, foreign platforms need to pay attention to the price must be high, whether it is ECPM or ecpc. The domestic old advertising platform must pay attention to is ECPC average unit price reasonable, from 2 Cent-4 Mao Gap will be very large (there are few CPM ads), the number of issues, how many will exist, as long as you own a clear conscience, you can try to check, Under normal circumstances, Keymob background detection data and advertising platform background display of the data in about 15%, more than half of the basic is deducted, and one is the CPA ads flooding ratio, Let me most hate is the CPA advertising, CPA Advertising can stabilize and effectively reduce your income (laughter), If an advertising platform is full of CPA advertising ratio is too high, please change directly, This 90 's delivery way will continue to 21st century ... CPA from the side will let the average price lower, such as 2 cents ecpc may be filled with 50% of the CPA ads .... There is the choice of the new advertising platform, this best said, find the right advertising platform to see the activities that it introduced, feel ok, directly embedded on the good, the end of the campaign to continue to replace ONE. (note: embedded advertising platform as far as possible not more than 3, one is to ensure the User's experience, and the second is that too many platforms will make your application become larger ....) ) There is also a point can be used as experience, has encountered this kind of thing, is the recent long-established advertising platform suddenly ECPC continue to go down (the name I do not say that everyone knows), fell my heart tremble, and then the heart is not moving,in theKeymob you can easily in your own application to do cross-promotion, you can freely set the application of which advertising platform to run,the proportion of each advertising platform;with more platform support, Keymob provides an extension of the mainstream advertising platform, and users can add official platform extensions that are not available as Needed. advertisers can be directed to promote other users ' ads to achieve their own sales ads and autonomous control of the content and price of the ads appearing in the app. More stable income, keymob by increasing the fill rate, increase the advertising format and platform selection control, so as to achieve maximum revenue and the most stable income. Let's talk about the problem of placement of ads, because the technology is limited many have not yet realized, but certainly is a good way, such as the ad bit set in the beginning of the game interface, the Start button set the narrow length of a long, once the ad is clicked, the ad bar disappears Immediately. There are, for example, the ads placed in a dedicated ad bit set to disappear (of course, not express, otherwise the advertising platform will not be audited) and then in the previous site promotion or application download page below the evaluation and other places to give users a small tip: Click after the ads have Disappeared. There are many, on their own to think about it, there is not much to Say. Mobile Apps-the Way to profitability

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