Mobile phone Circle faction changes Huawei into a new pattern watershed

about the . The first quarter of the global smartphone market data report has been published, the publication of a large number of research data, Huawei, OPPO and the Vivo to the forefront of the media. Thanks to the mobile phone manufacturers in the fierce tearing competition last year to find their own position, and the Internet on people's lives and the deep impact of telecommunications operators for the 4G promotion, so that In the first quarter, the smartphone market appeared a new pattern, and according to the author, Huawei has become a watershed in this new pattern.

"Huaguoshan" will lead the world market First camp

according to the market research company Gartner published by . The first quarter of the global smartphone market report shows that this year Q1 three of Samsung, Apple and Huawei account for almost half of global market share , in the global smartphone market has appeared "Huaguoshan (Huawei, Apple, Samsung)" The new pattern, I think . The global smart-machine market will continue to lead with a new pattern of "Huaguoshan".

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while Samsung's market share has been falling slowly since the same period last year, it has retained the world's first position, while Apple has launchediphone6swith theIPhone6 Plusperformance did not bring more surprises to users, the market share from17.9%slipped to14.8%, ranked second in the world. Huawei's market share has risen rapidly to8.3%global market share in the third, with theOppofurther away from the millet. Huawei Brand will continue to build high-end aircraft-based, in the global market share with Samsung and Apple competition.

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Although Apple Samsung in the global and domestic markets have shrunk to a certain extent, Apple's innovation is weak, Samsung depreciation too fast public opinion is also a lot, but from the global market structure, Apple Samsung remains Huawei's biggest rival. Huawei's excellent performance in the global market in the first quarter of this year, especially the emergence of a "Huaguoshan" new pattern, thanks to Huawei's strong research and development strength over the years, and this result will continue to grow steadily, and will not be like Xiaomi that by marketing industry peak after the phenomenon of the downturn, I have repeatedly talked about Xiaomi will mention that Lei June is an absolutely qualified professional manager, but he is not an entrepreneur.

Two-brand surprise, glory "off the rice War Europe "

through a number ofQ1data analysis, the author found that Huawei Brand can catch up with Samsung Apple, under the Glory brand againstOPPOand theVIVO, "Huawei&Glory "Double branding strategy is becoming more and more obvious. Let us look at the situation of the domestic intelligent machine market, according toStrategy Analyticsthe investigation, .in the first quarter of the year, China's smartphone shipments1.049billion, Huawei shipped the first quarter1660million, compared to the same period last year1120million has grown48%, market share from10.2%Growth to15.8%, still sit on the first throne in China.

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andOPPOin the .shipments reached in the first quarter of the year1320million, compared to the same period last year790million has grown67%, accounting for market share13%, ranked second. Xiaomi first quarter shipment volume12.8million, down from the year9%, accounting for market share12%, ranked third. Vivofirst quarter market share12%fourth, Apple's market share in China slipped to11%ranked fifth.

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OPPOand theVivoThe brothers, although the rapid growth in the domestic market, but its market positioning for the public is difficult to hit the high-end market in a short time, it is difficult to change the "Huaguoshan" new pattern has been formed. And glory at the beginning of the brand set up to fight Xiaomi's task can be said to have been phased completed, throughout the millet recently released products are difficult to break through -The price mark, Xiaomi is unable to exert the high-end market, and the newly released gloryV8then came the one that belonged to theOPPOand theVivoof the -Yuan-3000The price range of the yuan, it is not difficult to see the future glory of the opponent will turn from milletOPPOand theVivothis pair of brothers. AlthoughOVBy virtue of its precise market positioning and continuous strengthening of the brand, the brothers occupy the market space below the second-tier city, but compete with the glory of technical strength TachimotoOVThe Brotherhood is not beats me.

Some people evaluate the glory of this move as "off the rice War Europe", indeed, in the millet impact of high-end failure, and music, such as playing free brand Internet brands continue to battle thousand-yuan Machine, glory in the millet before the "excessive firepower", and the rise of a level, and channel marketing is known OPPO , Vivo The positive confrontation, but can reflect the Glory brand of Huawei's technical genetic advantage.

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          oppo vivo

the domestic market, under the brand of Huawei, is a showcase of glory, OPPO , Vivo The new battlefield, fighting for smartphone makers is crucial. 2000-3000 the waist strength interval of the yuan Price field. And millet, music, Meizu, queer cool, such as the Internet concept is known, the main cost-effective or even free products, is entangled in the third echelon. Huawei brand from the new market structure, it is a watershed, whether global or domestic, Huawei brand is still high-rise, chasing Apple Samsung, and the glory of the brand to assume the advantages of technology-based products, down to OPPO, Vivo the task.

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Mobile phone Circle changes the boundaries of Huawei into a new landscape