MPD2011 Shenzhen station Xu Feng "mobile phone (and internet products) can do better" points of summary __ Products

Today to participate in MPD2011 Shenzhen station, hear the most important thing is Xu Feng teacher class Some content, originally have a very long note, but in fact inside not pass is a snippet of excerpt, form not chapters, simply put some important points of view.

Xu Feng Teacher is to do investment, not by the way talk about this topic, the business model and demand collection model evaluation is that they judge whether an enterprise is worth investing in the important basis, so the following content is the actual work they really want to use, so very valuable.

1. When trying to use technical means to solve a real demand, it is important to pay attention to the business circle and technical circle crowd overlap, the existence of the needs of the people, whether the use of this technology

For example: "Mom" must be very concerned about how to childcare, as well as early childhood education, so open a related website is not good.

The conclusion is that if 10 years ago, not good, because the mother at that time is almost 1975 years ago, was not very internet; Now the mother has turned to the age, the internet habits are good, it is suitable.

Another example: In the ERP inside should do with QQ integration it.

The conclusion was that it was bad (and now iffy), because the use of ERP department managers are 50, no on the habit of QQ also despise everyone on QQ, but after a while, because the ERP department manager will gradually be 70后, and the operator will gradually become 80 or even 90, business and technical crowd mature.

2. A lot of software usability is not good, because the user mistakenly as their

Not explained, too common.

3. Three categories of customers

Expert-type users , features willing to explore, will make comments (most likely to receive functional feedback, are from such users), accounting for an absolute minority

It is therefore to prevent expert customer errors from guiding the requirements.

Casual users, willing to use, but encountered difficulties will quit

Mainstream users , not because of advanced technology, only to solve problems, accounting for the absolute majority

There is a need to use some means (such as market research) to learn the ideas of mainstream users, rather than being misled by expert users.

The scary thing is, any product just started, almost only expert users are in use, and can only receive their feedback, the middle of a dangerous phase to spend, see 4.

4. User changes in the early stages of the product

Early days: Hardcore fans (Expert-type users)

Pre-middle stage: early trial

Mid-term: mainstream customers

In the early and medium-term integration point, it is a challenge to shift the product from the needs of the expert user/pilot to meet the needs of the mainstream users.

Xu Feng Teacher not how to write a blog, his microblog: Http://weibo.com/fjxufeng

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