[News observation] The "Celebrity blog" on the Chinese network is booming

In December 29, 2005, xinlang posted a message about "blog focus broadcast", announcing that Xu Jinglei's "blog" total access volume on the website exceeded 4 million, hitting a new high in China's "blog.

Xu Bo created a "blog" for less than three months in the "anjia" area of Sina, but it failed to create a "miracle" for more than 30 months ". In 2005, "Celebrity blog" finally began to take the lead on the Chinese Internet.
Celebrities in China started from Sina. In July 2005, Sina launched the "blog" service. At the end of September, Sina's "blog" began to introduce celebrities because of Chen Tong, chief editor of Sina network,'s "Sudden whimsy.

Yu Hua is the first celebrity to log on to Sina's "blog. Yu Hua, who once influenced a group of college students by pioneer literature such as "river-by-river errors", nodded his head and answered his "blog" and gave xinlang net's editors great encouragement and confidence, it is called a bonfire by some literary youths on the Internet ".

"Blog" is "blogger". It refers to the person who writes network logs. It can be interpreted as the person who publishes, publishes, and posts personal articles on the Internet using specific software. Of course, this concept may be controversial. In "blogger", "blog" is abbreviated as "weblog", meaning "network log ". Starting from October this year, Hou Xiaoqiang, deputy chief editor of Sina network, called writers, artists, directors, media stars, sports stars, and business elites one by one to check in Sina's "blog ". It is said that if a celebrity says he will not make a "blog", Sina is also responsible for sending people to teach. Soon afterwards, Zhang Haidi, Chen Ran, Xu Jinglei, Wu Xiaoli, Qiu luwei, Zhang Liangying, Guo jingming, Pan Shiyi, Han, and other "Celebrities" successively settled in Sina's "blog" and "anjia. So far, According to incomplete statistics, the number of "Celebrity blogs" on Sina has exceeded 250. Not all of them are well-known celebrities, but some "blogs" that do well are not celebrities. They can be called "online celebrities ".

Posting blogs on the Internet began in the United States from the end of 1997 to the beginning of 1998. In 2000, "blog" became popular in Western countries. In August 2002, Fang Xingdong and Wang junxiu, known as the "Network Banner", first established the "blog China" website and officially introduced the "blog" to China.

It is understood that celebrities "blogs" can be roughly divided into three types. The first is the work schedule. Most performers are represented in the entertainment industry. They post work schedules and performance announcements, use "blogs" as free promotional tools, and use pictures and photos to entertain themselves. Second, archive collection. Most of the representatives are writers, scholars, media editors, and masters. They usually post their own letters or articles. Third, the Network Log type. "Log-type blogs" that include comments, movies, and current events are usually popular, such as Xu Jinglei, Qiu luwei, Zheng yuanjie, and Han.

It is understood that Xu Jinglei's "blog" Access volume exceeded millions in just one month in Sina's "kaibo. This makes "Xu blog" the first "blog" in the history of China's "blog" with over one million visits ". Previously, only Mu zimei and Wu female Mu's "blog" had reached this number. Today, after Sina's "Celebrity blog" was opened in March, there should be at least 10 million Chinese "blogs" with access traffic.