Link swapping between websites is an important way to promote each other. In this way, we can deepen the sharing of resources, user sharing, and mutual recommendation between websites, exchange friendship, and cooperate with each other. This is a harmonious and common development of website marketing methods, today, Seoer will discuss some important points of attention on friendship links.
1. Link page
1. The first page of the link is the lowest. Generally, when crawling, search engine spider crawls, the first choice is to crawl the homepage,
2. The higher the PR on the page, the better. The PR value indicates a rating of the page by Google search. The higher the rating, the greater the value, the more valuable the link.
TrustRank)
The higher the trust level of the linked website, the more valuable the link is.
Two-link method
Text links are commonly used links to facilitate search engine spider reading. However, image links, framework links, and called links are not easy for search crawlers. You can see that, it makes no sense to search.
Three robots settings
If it is set to nofollow in the robots setting, the links will not be crawled by the search engine.
Time of four links
If the link cooperation time is too short and the link increase is too fast, it is easy to be found as cheating. Therefore, you should regularly check whether the link is still in progress.
5. Relevance of links
Whether the link is related to the content of the linked page. The higher the relevance, the higher the value of the link.
Number of six links
The number of external links should not be too large. If the number is less than 55, there will be no value if the number is too large, and the search will regard it as a spam page. On the contrary, the less websites you exchange, the more powerful the websites you give.
Seven link text
Link text is preferred for text websites. Link words should be co-operative and should not be changed frequently. They should be similar to the content of your website.
Eight linked servers
If you exchange links with the same server and IP address, the value of the links will be reduced. If there are too many site exchanges, cheating may be suspected.
IX domain name information
Domain name registration information for link exchange is similar, and the value of the link is reduced.
10 link page location
In the website, the page header has a high weight, followed by the middle, the footer is lighter, and the page gradually decreases from left to right. The main reason is that this is where the spider crawls.