On the influence of "fine-tuning" of website and some matters needing attention

We all know that if the site is relatively large changes, will cause the site down right, that is the so-called revision, and small changes, personally think it is necessary, because a website whether new or old station, there will be some need to improve the place, such as product stations, many conversion rate is not high, or with the season of goods , we have to modify them, what should be on the home page, what should be removed, especially the new station, it is impossible to do one-step, so small details of the change is very important.

I recently had a little surgery on my two websites, the first site: the site title keyword has a new change, because the beginning of the selection are some of the more unpopular keywords, now with the weight of the site to upgrade, these words although the ranking is good, but not with how much traffic, so This time the goal is from the competitive small long tail keyword to competitive relatively strong target target keyword, small changes found that not only the site has not been down the right signs, but the flow has improved a lot.

and the second site for the addition of columns, just started to build the site when the home do a relatively small, this is also for better optimization, because the beginning of the weight itself is also very low, so on the home page did not put too much content, now with the growth of the site and the weight of the increase, home this little bit of content for a site has not satisfied , this time can be appropriate changes, add points to the user to help the content, from a certain aspect can let the site included faster, more (home weight), from the recent observation of the site to see Google search engine really performance faster, included also increased. Here's how the Web site "fine tune" the impact and some caveats (purely personal opinion).

First, the website "fine tune" to the user and the search engine influence

1, to meet user needs, more suitable for user experience

When we modify the site from a user's perspective or a small amount of demand, all this is from the user's point of view, in order to better read the article, to find their own needs in time, this is the best user experience, and a website no matter what type of site, from the user point of view, are impossible to do one-step, So a little change makes a lot of sense.

2, small changes not only not to be lowered right and is conducive to search engines

From a website to look at, the long-term invariable, will let the user feel no freshness, suddenly have a small change may give the search engine a little surprise, from this small details can let it know that we are still insist to do the station, has been to provide users with good content, and their own changes in the site title case can be found, With the increase in the weight of the site, keyword appropriate changes will bring more traffic to the site.

Second, the website "fine tune" The attention matters

1, when the site has a certain weight to "fine-tune"

The search engine is a sensitive animal, slightly changed, sometimes the impact of the site is still very large, so we must plan ahead of the site in advance, including the layout of keywords, the structure of the site, when a new station on the line, although some places do not have enough in place, we do not easily to modify it, Personally think it is best to read the search engine period or the site has a certain weight, in a small "fine-tuning", will not let the site appear abnormal.

2, pay attention to modify the frequency, can not be changed too frequently

Although we modify the site from the point of view of the search engine, but frequent changes will also cause adverse effects, from the user point of view, modified too frequently. Visit every time you see something will change, may make others think you this site trust is not high, in fact, the search engine is also so.

Summary: When our site can not meet users or search engines, can be a small "fine-tuning" of the site, a small range of changes will not cause the site down the right, but will be more favorable to the site, because we are the user's point of view to adjust, now the verdict is in line with the user experience is the search engine favorite, But we have to do enough, and not too often. Article by the single Game Network www.91danji.com original, reproduced please indicate the source of the article, thank you.