On the optimization of website path from Baidu Encyclopedia

Hello everybody, I am the kiness of Hunan push. Today's small share of the theme is to optimize the path of the site, improve the Site keyword ranking method. Small series will take Baidu encyclopedia as an example, from the path of the form of expression, path classification and how to optimize the site path to enhance the keyword ranking of these four aspects for example analysis.

　　the form of the path : relative path and absolute path. For example, Baidu Encyclopedia of the Natural Encyclopedia of the relative path: "/ziran/"; the absolute path is: "baike.baidu.com/ziran/" (here omitted the http://), that is, the absolute path of expression is "http://+ domain name + relative path." The site is to take the relative path, or take the absolute path to the site optimization is no impact, but there is a point, if the absolute path of the site, it is not easy to be malicious mirror.

　second, the classification of the path. There are three types of Web sites: Dynamic path, pseudo static path, and pure static path.

A, dynamic path. What is a dynamic path? We can often see that the tail of the path has various suffixes, such as. asp,. php,. JSP,. CGI and. aspx, and you can often see the "question mark" in the path. This appears in the path "?" and the path ending with the suffix of. asp,. php,. JSP,. CGI, and. aspx, we call the dynamic path. such as A5 Forum registration page path is: "Bbs.admin5.com/member.php?mod=reg". In which we can see "?" and. php suffix.

B, pseudo static path. This path of the page in the Web site does not exist, generated by the server. Therefore, the use of pseudo static to generate the page will consume the server load.

C, pure static path. The pages of this path are real in the web.

Know more than 3 kinds of paths, many novice webmaster can not help but ask, the site in the end to use which path is conducive to SEO? In fact, no matter which is the use of the search engine is not affected, but we will find that if the use of dynamic path, the general path contains variable parameters, the length is relatively long, In addition there is a certain probability of falling into the dead loop. We all know that the shorter the path, the more friendly to the search engine, if the dynamic path, you should minimize the path of variable parameters. This is why the Search engine webmaster Guide has mentioned that the site should try to use the static path of reason.

　third, optimize the path to enhance the keyword ranking. Hunan SEO small knitting here mainly static and pseudo static road strength to do analysis, it is recommended in the path of the inclusion of pinyin or words. This can be conducive to the optimization of the site, so that the search engine from the path of the page on the general knowledge of the content of the page, when the server problems, users can also understand the path of what the page said is what content to enhance the user experience. Our Baidu encyclopedia part of the column as an example (omitted http://),

Nature: "baike.baidu.com/ziran/";

Culture: "baike.baidu.com/wenhua/";

Geography: "baike.baidu.com/dili/";

History: "baike.baidu.com/lishi/";

Life: "baike.baidu.com/shenghuo/";

Society: "baike.baidu.com/shehui/";

Art: "baike.baidu.com/yishu/"

Digital Museum: "baike.baidu.com/museum/" and so on.

Baidu Encyclopedia above the path design at a glance, we also have this design concept can be moved to our own website. Here to remind the vast number of webmaster friends, the use of English words for Google, Baidu as far as possible using phonetic path, and pinyin is not more than 3 appropriate, in addition to the best use of full spelling, rather than acronyms. For example, Baidu Encyclopedia of the Digital Museum path using "baike.baidu.com/szbwg/" is not using "baike.baidu.com/museum/" friendly.

This article from Hunan Push Hunan SEO (original http://www.hntui.com/xuexi/48.html) stationmaster kiness original edit, reprint please specify the source, the niche is grateful, thank you!