[Zhuan] http://www.cnblogs.com/netec/category/178677.html
Seo is in English Search Engine Optimization Chinese Translation Means Search engine optimization, Currently, Google .com and Baidu.com are the two most widely used search engines in China. I will not talk about these two engines. There are a huge number of users in China, and Seo refers Analyze the ranking rules of these two search engines. understand its habits and optimize your website properly. make the user search for the corresponding keywords to rank the top of my website (generally refer to the first page, second page, or even first, second place of the page, it is not good to rank the third page ). it makes it easier for users to find and understand us.
For new users, there may be a misunderstanding, that is, a business of many network companies: bidding ranking. spot Price rankings are charged by clicks. for example, if I made a keyword "Valve", ten companies would be interested in this keyword. at this time, it depends on which company has the most money (this is the bidding price), if you have the most money. when searching for "valves. your company ranks first on the first page. pay for the second place, depending on the type of the bidding business, sometimes on the right of the search page, this method is a bit similar to the auction. relatively speaking, the more popular keyword Competition Program The more intense. the higher the payment. if you leave 10 yuan for the keyword "Valve", it will rank first. if one thousand customers access your website through a search every day. the fee you pay for a day should be 10*1000 = 10000 yuan (network companies sometimes set a ceiling. how much is the cap every day. the excess is free .). but this is a huge expense for small and medium-sized enterprises or webmasters. to optimize search engines, you can use technical means to rank top. of course, if you are also making a "Valve" keyword, you will never be able to rank first. because the bidding ranking takes precedence over your website. about how to select a keyword Article Further details will be provided.
The final goal of spot price ranking and search engine optimization is to make your website rank top, but the biggest difference is that one is charging, and the other is free. The flexibility of search engine optimization is much greater, because you can make different keywords.
Internet is the most important way in modern marketing. if you make a website to promote the company's products and services, but there is no traffic. no one visits. in this way, you will not be able to understand and understand potential customers. the value of this website is almost zero. the traffic and clicks of only one website go up. your promotion can play a real effect, but it seems a bit bad for the SEO status quo. many enterprises prefer to spend tens of thousands or more a year on bidding rankings. I am not willing to spend a few thousand Yuan to Do Seo. the main reason is that enterprises do not have enough knowledge about this aspect. When the network company's sales staff pull their businesses, they also mainly do bidding ranking businesses (the kickback seems to be a little more ). but when the customer really understands it, which one would be more willing to make the price difference from the previous days?
So. from the perspective of market value and promotion. your website looks better. enrich the content. powerful functions, but the search engine cannot find more than a dozen pages. so what is the purpose of this website? This is also a question that deserves deep consideration from business owners and webmasters !!
The next article will focus on the important basis for Google ranking.