Preparations for Export Marketing 2

Preparations for Export Marketing 2

I have several commonly used work tables, which are named as follows:

Product Information table in English
Export Marketing manager job description
Export Marketing supplies preparation Check Form
Method Effectiveness evaluation
Company basic information table in English
Customer reception internal process and management forms
Customer Information Registration Form
Search Result filtering table

To ensure smooth export of your products, we will introduce you to the basic process of export goods, so that you can be aware of the product export procedures.

The export process mainly includes quotation, order, payment method, stock-up, packaging, customs clearance procedures, shipment, transportation insurance, bill of lading, and settlement of foreign exchange.

I. Quotation
In international trade, product RFQ and quotation are generally the beginning of trade. The prices for exported products mainly include: product quality grade, product type, whether the product has special packaging requirements, the quantity of purchased products, delivery time requirements, product transportation methods, product materials, etc.
Commonly used quotations include: FOB "on-board delivery", CNF "cost plus freight", CIF "cost, insurance and freight.

Ii. ordering (Contract Signing)
After the buyer and the seller reach an agreement on the quotation, the buyer and the Enterprise will officially place an order and negotiate with the seller on some relevant matters. after both parties negotiate and approve the order, they need to sign the "purchase contract". During the signing of the procurement contract, mainly discuss the product name, specification model, quantity, price, packaging, origin, shipment period, payment conditions, settlement methods, claims, arbitration, etc, and write the agreement reached after the negotiation into the "purchase contract". This marks the official start of the export business. Under normal circumstances, the signing of the purchase contract shall take effect in two copies by both parties with the company seal, and each party shall save one copy.

Iii. Payment Method
There are three common international payment methods, namely, the credit payment method, the TT payment method, and the direct payment method. 1. credit payment method
A letter of credit is divided into two types: A ticket letter of credit and a documentary letter of credit. Documentary Credit refers to a letter of credit with a specified document, and a letter of credit without any documents is called a light ticket letter of credit. To put it simply, a letter of credit is a guarantee document to ensure that the exporter recovers the payment. Please note that the shipment period of exported goods should be within the validity period of the letter of credit. The delivery period of the letter of credit must not be later than the validity period of the letter of credit.
In international trade, most of them adopt letters of credit as payment methods. The Issuance Date of letters of credit shall be clear, clear, and complete. Several State-owned Commercial Banks in China, such as Bank of China, China Construction Bank, China Agricultural Bank, and Industrial and Commercial Bank of China, all are able to open a letter of credit (the opening service fees of these major banks are 1.5 ‰ of the opening amount ‰).
2. TT Payment Method
TT payment is based on foreign currency cash. Your customer will remit the money to the account specified by your company. You can ask for remittance within a certain period of time after the goods arrive.
3. Direct Payment
It refers to the direct delivery payment by the buyer and the seller.

4. Stock-up
Stock preparation plays an important role in the entire trade process and must be implemented one by one according to the contract. The main check content of stock preparation is as follows:
1. Goods quality and specifications should be verified according to contract requirements.
2. goods quantity: ensure that the quantity requirements of the contract or letter of credit are met.
3. Goods preparation time: the goods preparation time should be in accordance with the provisions of the letter of credit and in combination with the schedule arrangement to facilitate the linking of goods.

V. Packaging
You can choose the packaging format (such as cartons, wooden boxes, and woven bags) based on the different goods ). Different packaging formats have different packaging requirements.
1. General export packaging standards: according to general export standards.
2. Special export packaging standards: export goods are packed according to customers' special requirements.
3. goods packaging and packing (Transportation signs): carefully inspect and verify the goods to comply with the provisions of the letter of credit.

Vi. Customs clearance procedures
Customs clearance procedures are extremely cumbersome and important. transactions cannot be completed if the customs clearance fails.
1. Export commodities that are subject to statutory inspection must receive export goods inspection certificates.
At present, there are four main links in the inspection of import and export commodities in China:
○ Acceptance: The External Trade stakeholders report to the Commodity Inspection Authority for inspection.
○ Sampling: After the commodity inspection institution accepts the report, it will promptly dispatch personnel to the goods storage location for on-site inspection and identification.
○ Inspection: After the commodity inspection organization accepts the report, it carefully studies the declared inspection items and determines the inspection content. The quality, specification, and packaging requirements of the contract (letter of credit) should be carefully reviewed, the basis for inspection should be clarified, and the inspection standards and methods should be determined. (The inspection methods include sampling, Instrument Analysis, physical examination, sensory examination, and microbial examination)
○ Issuance of certificates: in terms of export, all exported goods listed in the table of types shall be issued (or stamped with the release seal on the "Export Goods declaration form" after passing inspection by the commodity inspection authority, to replace the release order ).
2. The customs clearance formalities shall be handled by a professional customs agent in accordance with the customs clearance procedures, such as the box form, invoice, power of attorney for customs declaration, export settlement and settlement statement, copy of the export goods contract, and export goods inspection certificate.
○ The packing list is the export product packing details provided by the exporters.
○ The invoice is the certificate of export products provided by the exporters.
○ A power of attorney is a certificate from an organization or individual who has no customs clearance capability to entrust a customs agent to perform customs clearance.
○ An Export Statement is obtained by an export authority from an export authority to apply for an export statement.
○ Commodity inspection certificates are obtained after passing inspection by the entry-exit inspection and quarantine department or its designated inspection agencies. They are collectively referred to as inspection certificates, appraisal certificates and other certificates for import and export commodities. It is a valid credential with legal basis for the parties involved in foreign trade to fulfill their contractual obligations, handle claim disputes, arbitration and litigation, and provide evidence, at the same time, it is also a necessary proof of Customs acceptance, collection of duties and preferential tariff relief.

VII. Shipment
In the course of shipment, you can decide the method of shipment based on the quantity of goods, and insure according to the insurance set forth in the purchase contract. Optional:

1. Fully loaded containers
Types of containers:
(1) dimension by specification: currently, dry containers (dryiner INER) commonly used internationally include:
The external dimension is 20 feet X 8 feet X 8 feet 6, or a 20-foot container;
40 feet X 8 feet X 8 feet 6, referred to as a 40-foot container, and 40 feet X 8 feet X 9 feet 6, referred to as a 40-foot high cabinet in recent years.
20-foot cabinet: the internal volume is 5.69 meters X2.13 meters X2.18 meters, the distribution gross weight is generally 17.5 tons, the volume is 24-26 m³.
40-foot cabinet: the internal volume is 11.8 meters X2.13 meters X2.18 meters, with a gross weight of 22 tons and a size of 54 m³.
40-foot high cabinet: the internal volume is 11.8 meters X2.13 meters X2.72 meters. The distribution gross weight is generally 22 tons, and the volume is 68 m³.
45-foot high cabinet: internal volume: 13.58 meters X2.34 meters X2.71 meters, with a gross weight of 29 tons and a volume of 86 m³.
20-foot ceiling cabinet: the internal volume is 5.89 meters X2.32 meters X2.31 meters, the distribution weight is 20 tons, and the volume is 31.5 m³.
40-foot ceiling cabinet: the internal volume is 12.01 meters X2.33 meters X2.15 meters, the distribution weight is 30.4 tons, and the volume is 65 m³.
20-Foot flat-bottom container: internal volume: 5.85 meters X2.23 meters X2.15 meters, goods weight: 23 tons, volume: 28 m³.
40-Foot flat-bottom container: internal volume: 12.05 meters X2.12 meters X1.96 meters, goods weight: 36 tons, volume: 50 m³.
(2) According to the packaging materials: aluminum alloy containers, steel plate containers, fiber board containers, glass fiber reinforced plastic containers.
(3) By purpose: Dry containers, reefer container, dress hanger container, and opentop container ); framework CONTAINER (flat rack container); tank container (tank container ).

2. Assemble containers
Assemble the container. Generally, the freight is calculated based on the volume and weight of the exported goods.

VIII. Transportation Insurance
Generally, the two parties have already agreed on the transportation insurance-related items in advance in the signing of the "purchase contract. Common insurances include marine cargo transportation insurance and land and air mail transportation insurance. Among them, the insurance categories covered by the marine transportation cargo insurance terms are divided into two types: basic insurance and additional insurance:
(1) Basic risk have safe (Free from Paricular Average-F.P.A), water hazard (With Average or With particle Average-W.A or W. P. A) and one cut risk (All Risk-A.R.) Three. The scope of liability for Ping An Insurance includes: total damage to goods caused by natural disasters at sea; total loss of goods during loading, unloading and transshipment; sacrifice, share and rescue costs caused by common damage; total damage and partial loss of goods caused by transport vessels that touch the reef, stranded, sunk, collision, flood and explosion. Water stain insurance is one of the basic risks of marine transportation insurance. According to the Insurance Terms of the People's Insurance Company of China, the company shall not only bear the risks listed in the security risks, but also bear the risks of natural disasters such as bad climate, thunder and lightning, tsunami, and floods. The scope of liability for all risks is equivalent to the sum of the water and general additional risks.
(2) additional risks. Additional risks include general additional risks and special additional risks. General additional risks include theft and pick-up risks, fresh water rain risks, theft risk, leakage risk, damage and breakage risk, hook damage risk, mixed contamination risk, packing damage risk, Mildew risk, risks such as heat risks and risks. Special additional risks include war risks and strike risks.

IX. Ticket
A bill of lading is a document that is checked out by the foreign transportation company after the export Customs clearance formalities and customs clearance are completed by the exporter for the import to pick up the goods and settle the settlement.
The signed ticket is generally issued in three copies according to the number of parts required by the letter of credit. The exporter shall leave two copies for tax refund and other services, and send one copy to the importer for pick-up and other procedures.
When carrying out shipping goods, the importer must hold a bill of lading, packing box, and invoice to extract the goods. (The exporter shall send the original ticket, box and invoice to the importer .)
If it is an air cargo, you can directly use the waybill, packing box, and invoice to extract the goods.

10. Settlement
After the export goods are loaded, the Import and Export Company shall, in accordance with the provisions of the letter of credit, correctly compile the documents (Packing Box, invoice, ticket, certificate of export origin, export settlement) and so on. Within the validity period specified by the letter of credit,

Submit it to the bank for negotiation and settlement.
Except for settlement by credit, other payment methods include telegraphic transfer (T/T) and demand draft (D/D )) mail trandfer (M/T) and other methods, due to the rapid development of electronic, the current use of wire transfers. (Enterprise exports in China enjoy preferential export tax rebates)