"Selling talents" on Taobao"

□Information Times reporter Xu Shanshan

The TV series "My head, my group" is being played, while a Taobao online shop "I am the shift leader and my class" for "job auction" is also popular. "We are definitely a group of elites. Now we need a chance ." A few days ago, the online shop "I am the shift leader and my class" on Taobao attracted the attention of many people. The "baby" sold by it was not a mobile phone or dress, but 15 job-seeking college students. It is reported that new job-seeking approaches such as job-seeking online stores and job-seeking blogs are becoming increasingly popular. However, experts say that although the approaches are novel, the results are hard to determine, it may not be possible to find a suitable "buyer ".

New job search model:

Every member in the class is named "Baby"

It is reported that the shop named "I am the shift leader and my class" has a total of 15 items, all of which are marked with a price ". The shop owner is Wang Danke, the class leader of the mathematics department of Beibei University of Technology, founded in 0501. 15 items for sale are the 15 graduates of this class. Their big photos and prices are listed in the "recommended baby in the shopkeeper" column. The prices vary from 2000 yuan to 3000 yuan. Each person's resume is included in the baby information.

"We want to attract the attention of employers by opening a shop online. The auction price is our expected monthly salary. "Wang Danke introduced that there are 33 students in the class. Besides 7 postgraduate students and 2 students with employment intentions, the other students are still looking for work. Like most recent graduates, he and his classmates are faced with employment issues ." We need to sell ourselves out with our own abilities and wisdom ."

Job-seeking marketing:

Online auction

It is reported that from last November onwards, the auction of their own job-seeking marketing in online stores has emerged one after another. A girl from a college in Shanghai who graduated from 2007 "sold herself" on Taobao and sold it as a commodity titled "One year of work experience and one high-quality Chinese labor force. "Seller" was a full-time analyst at a company in Shanghai. In September 2008, with the spread of the global financial crisis, many companies cut jobs and unfortunately joined the unemployment army. In the next two months or so, she sent countless resumes, but most of them fell deep into the sea. "Selling" herself on Taobao is also a helpless move for her.

In January this year, a 22-year-old male called "Jin Yu Yinyuan", known as "original products with excellent quality and unique personality", appeared on Taobao, revealing a fixed price of 95000 yuan. He introduced himself with thousands of words, claiming that he had joined the army of unemployment due to the economic crisis, his personal assets were zero, and he was lucky to have no foreign debts. Now he lives in an old-year House with less than 100 m² of his family members, the source of life depends only on Grandpa's pension, "the last resort, let's go ".

The latest sales news is Xiong Bowen, a 2007-level graduate of Beijing Normal University, posted an online post on June 23, March 17. He is willing to sell his "use right" for several years at a price of 18 RMB/kg ".

Job marketing changes:

From binding personal works to job-seeking online stores

It is understood that job-seeking marketing similar to self-ability and characteristics has been prevalent many years ago. In summary, it has gone through three stages of development:

The first stage is the first popular two-way selection period. Photography students often have their own winning works bound into a book, and Chinese students always don't forget to show their own good words. The second stage is the Internet era, which can be described as the development of job-seeking marketing. Various job homepage, job FLASH, job search blog, job search video are all cool. The third stage is the emergence of C2C websites and SNS in the past two years, and has become the most popular network tool, online job search appears. Since "selling yourself" is already popular, why is "I am the shift leader and my class" not a fresh way to seek such attention? "Their rapid growth can be summarized as two points: one is to sell themselves, and each person gives his/her a quote, which is a new gimmick for the public; second, the name of the online store borrowed the most popular TV series, which is easy to attract attention in a short time." Xiao Liu, an undergraduate majoring in sociology at Sun Yat-sen University.