Reading notes: "Participation-Xiaomi Insider Marketing Handbook"
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Feel the core idea of this book is: Focus and money (now Xiaomi has reached the various industries, the initial concept of explosion has been upgraded to each industry out of a product? ), treat users as friends (to do things together), and respond quickly.
- 1, "Orange Friday" Development mode: Monday Development, Tuesday Development and four experience report, Wednesday development and upgrade forecast, Thursday beta, Friday contract. Now there are too many millet models, the pressure on the entire development team is big, (⊙﹏⊙) b
- 2, Conference: The core of the conference is the product, the key is the content and the form of expression. Models, stars, sweepstakes are all wrong-distract.
- 3, TV advertising: to TV advertising as a product two times spread. The simpler the TV advertising information, the better, do brand rather than function. Choose the largest platform for centralized blasting-a bit of the shadow of the brain platinum advertising.
- 4, since the Media Marketing: forum, Weibo,, QQ space. Different carriers have different functions.
- 5, Xiaomi Product promotion copy: Concise, easy to understand, tall, Wei light is not necessarily the word user immediately. Xiaomi headset: "Mi-piston headset, 99 yuan to listen to the song artifact." Mobile power: "10400 Mah, 69 yuan". A key point is enough to attract people, behind the user's psychological grasp.
- 6, Millet Home: Not only for show products, but also for the performance of products and user life scenes how to fit, display is "humanistic care", the article listed in the interaction between millet and rice noodles is really different from the traditional merchant and buyer relationship.
Reading notes: "Participation-Xiaomi Insider Marketing Handbook"
