Respect users' habits and aesthetics, and do not challenge users' habits.

The impression of 360 was that before the launch of the smart router conference in August 8 last year, their investment manager found me and said they wanted to see the BP of our project and invest in us. So my angel investors and I officially ran over. However, during the chat, I quickly felt that they had no investment intention at all. Their interest lies only in the situation of our team, how they are made, their strength and background, their own judgment on the router, and their previous investment cases.

From our experience, there is no progress to continue chatting, and we may know everything clearly, so we terminated our contact in time.

The result was not waited for two months. The Red coach said that 360 would officially be used as a smart router. At this time, I had a crush on myself, because for a startup team that was almost in the initial stage, 360 of the employees were not necessarily aircraft carriers, we are glad that their investment managers have not been promptly engaged in the company's due diligence. If you know the technical advantages of a start-up company, they will be completely lost.

As a result, we saw that 360 of the vrouters launched by Hua Lili on the market, and we did not forget to step on the partner Gong Ke's foot. Especially when their routers are about to be produced in mass production, the hype of the biochemical crisis is impressive. 360 of the hypes are not covered by the team, with a clear flag. Although many people may feel disgusting and disgusting, what's wrong? In short, the user remembers you. The previous goat and goat, the later platinum, and today's 360 are all similar. At the same time, it was announced by a high profile that millions of users made appointments, I don't know how many things our entrepreneurial team has to look up and admire!

It seems that we only have to collapse. Users and investors keep asking us that 360 of us are working on routers. Do you still have a chance?

So, with reverence, fear, and loss, we bought a 360-inch soap box router, hoping to learn how professional giants do this, even if they die, they can look at it.

After the worship of our team, we never imagined that our confidence burst instantly. Why? Because we realized that this was a router that had never been used before, was never followed by, and failed to penetrate, and even surpassed the previous tomato version in some respects.

Not a few days ago, the Red coach said that 360 of the router failed, put one hundred, and I did not dare to write this article today. Why should I write this article? I think the most important reason is to share with many entrepreneurs who are still fighting on the road to entrepreneurship. In fact, this does not mean that the failure project of a company of the size of 360 does not care if everyone can sum up the failure lessons to warn the latter.

In order to avoid the embarrassment of freedom and the old style, I think we should analyze the failure from a more professional perspective.

　　Let's talk about hardware first. The shape is visible at first glance.

The special-shaped design of the soap box will actually increase the process complexity for the PCB. The elliptical PCB will certainly be more expensive than the square PCB. Have we ever seen a TP-LINK with an elliptical router? No. That is because the TP-LINK is very concerned about the cost of every penny, so even if people's housing is shaped, PCB is still square.

The chip uses Qualcomm's ar9344, Qualcomm is actually a broad and profound chip company, under the hands of high and TP-LINK, ruled the domestic routing market for nearly 10 years. At this time choose a mature later, TP-LINK is running the amount of chip solution, first of all, the price is not protected. Secondly, hardware is destined not to have much special features. Of course, this may be caused by the design team's stability. After all, no one is willing to choose a new solution at risk, resulting in the final pitfall being fired. However, the hyping team used enterprise-level vocabulary to boast about the chip again. It is estimated that they do not know the story of a thousand pure wafers, or they will have to add a global tour of ultra pure silicon. In other words, the choice of this chip has no characteristics, and it is obviously the performance of the design team for stability. It is precisely for stability, resulting in the overall failure of 360 vrouters today. The red primary actually understands this, but cannot change. In the bat3m team today, which employee is not seeking stability?

In addition, the heat produced by ar9344 and qca9882 cannot be ignored, but the soap shell ignores this. If it is not Qualcomm's technology, the vro has been suspended for times during the internal test. It is estimated that the ID engineer did not have heard of thermal analysis and thermal simulation.

　　Besides, there are indeed fewer network cable interfaces.

The Red coach also pointed out that the user simply felt that the router without a network port was disabled. However, the product manager is too creative to ignore the scalability of the Smart Home Center router. Even if you want to break your head, you may not be able to think about what the four inner network ports can do, but respect the user's Aesthetic habits and do not challenge the user's habits, the product manager forgot everything.

　　Let's talk about the antenna.

The chip solution is dual-band 2t2r. Maybe the designer doesn't fully understand what 2t2r is. When designing the chip, it is destined to use two symmetric antennas, which is determined by the innate design, unless you re-design the chip. However, the amazing design designers have actually discarded an antenna and put it in their stomachs. However, they do not know the effects of this design on signal, stability, and throughput. How can two antennas look worse than one? Have you performed user research? An antenna is the result of shoot your head. In addition, after our tests, the antenna itself should have not been optimized by dual-band, but it has only made its appearance. I think all Chinese people are very familiar with things like horse, shit, and skin. Now, they even have to buy peaches and pick beautiful ones. However, the antenna has practical functions. Is it just nice?

　　Then there is the software.

The security card of this router is actually recognized by many users. I think security cards are not as demanding as classification. Today, none of the young parents who have baby at home don't want to buy a security router that can be broken on time. Unfortunately, 360 of product managers did not think of this yet. I don't know if they work overtime for about 16 hours every day. Have they turned their inspiration into a mess?

　　Finally, it is the price.

360 The price impression of a vro is actually two words: Play tickets. People who have done sales know that products must be worth the money to satisfy users. If 360 of the vrouters are sold for the original price today, they will definitely feel no value. Therefore, even if each vro loses more than half of the cost, it will make users feel the same, this is the most terrible thing. In addition, when we sell 99 items for sale, we can play with you and buy them as a fairy. However, there are so many powerful and simple users who are eager to buy secure, cheap, and non-Rogue smart routers on the Internet every day. However, the project fails to be announced on the Red Court. We still have PM saying that we will continue to build routers. Please rest assured. I thought, is it because I was afraid of being cut off and began to maintain the project? It instantly reminds me of Nokia employees standing at the door of Microsoft with an iPhone to pay compensation.

In fact, Nokia is not doing well, but their employees are doing well. In a company that tastes and grades afternoon tea and coffee desserts, it is difficult for people to have a sense of crisis.

360 vro, and so on.

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Respect users' habits and aesthetics, and do not challenge users' habits)