Ruibai Kuang: happy music, only connected

In the traditional Internet era, digital music has problems such as piracy, supervision, and payment habits. However, in the mobile Internet era, digital music charging is an inevitable trend, but it is not up to anyone to decide, the final conclusion is only after the market game.

Mobile Internet is no stranger to music users. As early as many years ago, various mobile devices were unable to integrate into more advanced modules such as videos, beautiful notes have long been enough to lie in that small box and pass the soul of art to every corner of the world. Not to mention the popularity of the mobile Internet today, however, music products have been plagued by the huge profit model, and have never been the same. At present, the arrival of the mobile Internet era has brought a huge space for many industries to imagine. According to statistics, digital music comes from nearly half of the Mobile Traffic, of which the music of Multi-meter music reaches about 90%, other music companies are also targeting this new market and are looking forward to coming out of new business opportunities.

There is a natural fit between mobility and music. Throughout the current mainstream music channels, Apple's App Store iTunes was originally developed from iPod's iTunes, and iPod is the evolution of people's demand for mobile music. Nearly 50% of the traffic comes from mobile; most of the paid revenue comes from mobile music payment. China's special market environment makes the advantage of mobile more obvious. When more and more Internet music companies want to find a mobile profit model other than advertising, the ring tones business of China Telecom operators has become an important revenue source for many record companies for a long time.

As a valuable product, music itself is hard to get revenue. It can only get revenue through advertisements and a very small amount of value-added services. In the past, you could pay for music products by purchasing tapes and CDs, but no alternative physical charging method was found. The only way for musicians to get their incomes is to charge copyright fees, but they are faced with piracy. Last year, the revenue of the whole singing industry was only 0.2 billion yuan, but piracy was as high as 1.8 billion yuan. To put it back, even if there is no piracy, there is not much advertisement revenue on the Internet, and it is difficult to make the music market more cake.

Therefore, in the future of music, we should gradually establish a good copyright awareness for consumers, and constantly explore new value-added services, connect various terminals, and do our best to meet the various needs of customers, perhaps, in the future, music will surge in the mobile Internet.