Search engine optimization policy

Why can some websites rank well in search engines, but some cannot be found? What is this secret? As the guidelines on free search engines say, there are five factors you must remember:
1. Content and themes of your website.
2. Number of keywords on each page.
3. Location of keywords.
4. Clicks.
5. Number of links.

1. Search engine optimization policy: website content
The actual content of the website is an important factor in your network optimization strategy. If you want your website to be ranked first in the search results, you must have actual content on your website. Search engine spider is basically a blind man. They can only judge the quality of your website on your webpage content, rather than on images or flash animations. Indexing search engines with sufficient content on all pages is a basic requirement for a successful search engine optimization policy. It is easy to understand why a website with no content is difficult to arrange. When searching for information, people always want to find a website with many important information. Naturally, websites with rich web content rank much better than those with rich web content. Every website owner who optimizes their website should keep in mind. Do not forget to update your website. Both search engines and visitors want to see new information. What does this mean? This requires you to collect a large amount of information and focus on changes in this field.
2. Search engine optimization strategy: keyword density
There are usually hundreds of words on the web page. How can a search engine tell which words are important to your website? The search engine counts the number of words on your page. Repeated words or phrases are considered more important. Search engines use their own algorithms to measure the importance of each word on your page. The ratio of the number of keywords to the number of words on the page is called the keyword density, which is the most important factor in the search engine optimization strategy.
To get a better ranking, your keywords must appear several times on the page or within the range allowed by the search engine.
How can we know the keyword density to get a better ranking? It's easy, as long as you search for the keyword you want to optimize in the search engine, and then count the density of the keyword in the previous websites. Of course, there are also many tools for calculating keyword density (you can find them on this site ).
3. Search engine optimization strategy: highlight keywords
Place keywords in valuable places. After counting the number of keywords required on your page, consider where your keywords are stored on the web page. Highlighting keywords is one of the most important factors attracting the attention of search engines. The search engine will focus on the content of a part of your web page. Words in this focus are much more important than other words. This is the so-called "highlight keyword ".
A: Title and meta tags: As mentioned in the previous section, title tags are the most important tags on webpages. Therefore, it is very important to place keywords in the title. Some search engines will pay extra attention to the "description" and "keyword" tags.