Search engine optimization user expectation management

A new customer wrote to me a few days ago, saying they are busy now. Although they want to start their Seo plans, they are not sure how much time they can spare. He asked me to give him a detailed explanation of what we need them to do, and how long they may take. This customer understands that professional Seo requires the joint efforts of a team and wants to confirm that they can do the work they need.

This is a good question.

Many customers will not think about this until Seo has started. We have to keep reminding them of everything so that we can start smoothly. Before the start of the SEO plan, the customer should provide some basic information, such as the target customer's information and keyword ideas, recent website data analysis and reports also contain information related to the overall goal of the SEO plan. The website may have done some SEO work, and a related summary is also helpful.

After the SEO work starts, the customer still needs some participation. For example, in the process of researching keywords, the customer needs to re-check the keyword list, remove irrelevant words, and add words related to their commercial importance. At this stage, customer intervention is critical because, just like our understanding of Seo, the customer's understanding of their own business is definitely better than ours.

We also need some editing work and/or the editing work that the customer agrees. Once these edits reach consensus, HTML tags are generated accordingly. We need someone to create these HTML files or templates and upload them to the customer's server. This is usually within the webmaster's permissions, because many customers do not like to open their website servers to external users.

The bottom line is that the website is always the customer's website. Therefore, it is absolutely necessary to maintain smooth communication channels, especially when updates have been uploaded to the website. At the beginning of any job, a large number of customers are required to participate, and fewer customers will be involved in the subsequent stages. When the job is on the right track, the customer will spend less time and the things they need to pass will become simple.

In addition, we find that customers like us to provide information to them in different categories, rather than giving them too many things to get them through immediately. Another point is that it is very good to have a person who can be connected in a straight line and a smart customer webmaster. Such a Webmaster can quickly make the changes we suggest without any difficulty.

The above information should help Seo personnel and potential Seo customers understand what they expect from each other during the SEO process. The two parties should take out these items before signing the contract and make it clear. In fact, adding these things to a proposal can avoid many problems and save the SEO operation time.